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Centric Fiber: Fueling Exponential Growth Through Sales-Driven Creativity

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Unlocking Valuable Insights

Utilizing Neuromarketing models, we gained critical insights into Centric Fiber's target market. This data-driven approach informed all aspects of our creative and technical work, enabling Centric Fiber to exceed their initial sales target of $200 million within a year..

High-Octane Growth With Streamlined Tech

Our holistic approach integrated cutting-edge technology and marketing strategies, allowing Centric Fiber to manage their explosive growth efficiently. The implementation of APIs was crucial in connecting different operational platforms, resulting in faster response times and optimized staffing.

What We Did

Create Company Name & Branding: Crafted a compelling new brand identity, "Centric Fiber," resonating deeply with the target market.

Build Web Presence: Designed and developed a responsive website, including mobile-friendly features that cater to a broad audience.

Establish HubSpot at Center of Tech: Fully integrated HubSpot as the central hub for all marketing activities, from lead generation to customer retention.

Develop APIs to Connect Operational Tech: Engineered API solutions to link various operational systems, enabling faster response times and scalable growth.

Help Their Team Serve Customers: Introduced the 'GigaGuides' concept for delivering personalized customer support and gigabit speeds from day one.

Train Their Team for DIY: Conducted hands-on training sessions to empower the Centric Fiber team to manage day-to-day operations independently.

Support Ongoing Improvement: Provided continuous improvement strategies and execution, contributing to over $200 million in first-year sales and an 85% closed deal rate..

Centric Fiber: A Success Story in the Making

Faced with the challenge of entering a competitive market, Centric Fiber didn't just adapt; they thrived. By aligning creative strategies with technical implementations, the company successfully launched in mid-2020. Within a year, they shattered expectations, pulling in sales that exceeded $200 million.

By taking a sales-driven creative approach, we helped Centric Fiber create not just a brand but a market leader. Their remarkable growth trajectory serves as a powerful example of what's possible when creative and technical teams collaborate seamlessly. With a closed deal rate of 85%, Centric Fiber is setting a new standard in the industry, proving that with the right strategies and tools, anything is possible..

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"Of all the great things you guys do for us, we value your HubSpot expertise the most."

-Jason Palmenberg, Centric Fiber

 

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