Insights That Move Your Marketing Forward.

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When the Cameras Roll: 3 Things That Matter Most on Shoot Day

There’s a moment on the day of a video shoot when the room shifts.

Digital Marketing

GPT-5: What Every Business Owner Needs to Know

There’s a moment in every business owner’s life when you can feel the ground shift beneath your feet. Sometimes it’s a subtle tremor—a change in the market, a new competitor, a...

Content Marketing

Is AI Helping or Hurting SEO? Let’s Talk About It

Unless you've been living under a rock (or, you know, just blissfully offline), you’ve probably heard about how AI is shaking things up in digital marketing—especially when it...

Content Marketing

Ho..Ho.. Horrible Vintage Christmas Ads

The holidays are often seen as the golden season for advertisers, with brands pulling out all the stops to spread festive cheer and drive sales. But not every campaign hits the...

Email Marketing

Storytelling with Animated Holiday Cards |  Examples from Our Marketing Agency

The holiday season is the perfect time to engage your audience with thoughtful, creative messaging—and animated holiday cards are a standout way to do just that. At On-Target!,...

Content Strategy

The Importance of Conducting a Digital Audit: Keeping Your Online Presence Sharp

In today's fast-paced digital landscape, maintaining a strong and effective online presence is crucial for businesses of all sizes. Regular audits of your website and digital...

Content Marketing

Back-to-School Nostalgia: Throwbacks from the OTM Team

As summer winds down and back-to-school season kicks into gear, we at On-Target! couldn’t resist joining the fun with a trip down memory lane. In the name of “International Week...

Content Strategy

Is Blogging Useless? Read This Before Deciding

We’ve heard it before: “What are we going to write about… and who is actually going to read it?” It’s understandable to be skeptical about the impact of blogging for your...

Content Marketing

Improve Google Search Results in 2024

As we step into 2024, a strong online presence is a critical component of business success. One of the most effective ways to enhance this presence is by improving your business's...

Email Marketing

Adapting Your Email Marketing Strategy for Maximum Effectiveness in 2023

Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting Your Email Marketing Strategy." Since then, we have learned a great deal and...

Content Strategy

Quick Reference Guide of the Benefits of HubSpot Enterprise

Content Strategy

Your Competition Knows This, Do You?

Your competition likely knows something that maybe you've never considered. It's one of those areas that rarely get a second thought, however.

Content Strategy

B2B Content Marketing: Adding to the Bigger Picture

As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many...

Inbound Marketing

How To Avoid Using the Wrong Psychological Tactics in Your Marketing.

Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This...

Inbound Marketing

5 Marketing strategies Going For Your Home Services Business In 2021

It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're...

Inbound Marketing

How "We've always done it this way" is holding you back

No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or...

Content Marketing

How Can We Promote The Holidays in Our Next Campaign?

Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are...

Content Strategy

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your...

Inbound Marketing

What is a Buyer's Journey?

What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the...

Digital Marketing

What are the Best Marketing Books?

Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing....