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On-Target! Makreting | Digital Marketers In Houston | Your Competition Knows This, Do You?
14Jun

Your Competition Knows This, Do You?

Your competition likely knows something that maybe you've never considered. It's one of those areas that rarely get a second thought, however.

On-Target! Makreting | Digital Marketers In Houston | B2B Content Marketing: Adding to the Bigger Picture
10Mar

B2B Content Marketing: Adding to the Bigger Picture

As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, etc. but only qualifies ...

On-Target! Makreting | Digital Marketers In Houston | How To Avoid Using the Wrong Psychological Tactics in Your Marketing.
10Mar

How To Avoid Using the Wrong Psychological Tactics in Your Marketing.

Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This is why marketers are always re-shaping the way products and ...

On-Target! Makreting | Digital Marketers In Houston | 5 Marketing strategies Going For Your Home Services Business In 2021
27Jan

5 Marketing strategies Going For Your Home Services Business In 2021

It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're meeting the goals you have for your Home Services business in 2021. ...

On-Target! Makreting | Digital Marketers In Houston | How
10Dec

How "We've always done it this way" is holding you back

No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or so it seems.

Many clients who we've known over the course ...

On-Target! Makreting | Digital Marketers In Houston | How Can We Promote The Holidays in Our Next Campaign?
22Nov

How Can We Promote The Holidays in Our Next Campaign?

Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are a few ways you can take advantage of ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Effective Website Copy?
20Sep

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience and motivates them to take ...

On-Target! Makreting | Digital Marketers In Houston | What is a Buyer's Journey?
4Sep

What is a Buyer's Journey?

What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying process, also known as the buyer's ...

On-Target! Makreting | Digital Marketers In Houston | What are the Best Marketing Books?
21Aug

What are the Best Marketing Books?

Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing.

On-Target! Makreting | Digital Marketers In Houston | 5 Things Your Customers Wish You Knew
18Mar

5 Things Your Customers Wish You Knew

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply not being addressed as well as ...

On-Target! Makreting | Digital Marketers In Houston | What Does Honest Marketing Look Like?
14Jan

What Does Honest Marketing Look Like?

In an era of click-bait, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive user experience with a brand they ...

On-Target! Makreting | Digital Marketers In Houston | Content: Your Sales Team's Secret Sauce
21Dec

Content: Your Sales Team's Secret Sauce

Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, this has some truth to it, but not entirely. Because content isn’t meant for just getting leads. One of the best strategies your sales team can ...