Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience ...
What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying ...
Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good ...
Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply ...
Jokes aren’t just a way to pass the time (or annoy your colleagues), they’re also a great way to infuse humor into your marketing strategy. A good marketing campaign doesn’t always mean ...
In an era of click-bate, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive ...
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