No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or so it seems.
Many clients who we've known over the course of many years have seen sharp declines in the effectiveness of their messaging and customer behavior after the pandemic hit in early 2020. These changes didn't happen overnight, but those companies that have a cavalier attitude towards marketing and sales didn't help their cause.
Often, using an outside source for perspective is the answer as strictly relying on internal opinions and motivations can cloud true progress in ramping up sales and marketing expectations. Utilizing an outside vendor or agency can provide the insight that is often missing when trying to re-invent the wheel so to speak. Most small to medium-size businesses fail to take advantage of fresh perspectives and wonder what might have been.
So, if moving the needle forward in your marketing and sales programs is an immediate need, or just on the horizon, seek out the services of someone other than your in-house marketing team. You'll be amazed at what happens when you give up the "We've always done it this way" mantra and adapt your strategy.