.jpg "otma_logo_horz2 copy (2)"){kind=logo}
Inbound marketing is a strategy that focuses on creating valuable content that attracts people towards your website or products rather ...
Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This is why marketers are always re-shaping the way products and ...
One of the best strategies your sales team can borrow from your marketing department to be more effective is Content Strategy.
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're meeting the goals you have for your Home Services business in 2021. ...
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, pillar pages are a great ...
As B2B industries in the real estate and building, and many other industries increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, ...
No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or so it seems.
Many clients who we've known over the course ...
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our businesses?
There are a number of advantages to ...
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade shows are no longer bringing in ...
You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting though, and something clicks...
Why are all my sales and marketing ...
One of the most echoed concerns of companies we work with is helping them stay on top of budgets. This is especially true when it comes to marketing since being aware of costs is more crucial than ever.
What many organizations fail ...
Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.
What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying process, also known as the buyer's ...
Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective ...
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook or an email campaign, to ...
While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an inbound expert.
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have countless avenues to discover, ...
Get our latest articles delivered right to your inbox!
We regularly publish the latest news and information in marketing and sales for multiple industries. If you want to remain at the forefront of relevant and timely content, fill out the form and subscribe.
