HubSpot is good at what they do, and that's probably why they are one of the fastest growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term “Inbound Marketing” before, and if you’re already using this method… more power to you. The inbound movement is great for being relevant and truly helpful to your audience.
Just to be clear, HubSpot is defined as “an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.” But do you really need HubSpot to take your company to the next level? That’s a good question. Here are a few indicators that HubSpot would be a good fit for your organization.
Your current marketing tactics aren’t working
If you are spending hundreds of dollars on marketing each month and have no way to attribute ROI, something is wrong. This may because you are utilizing an outdated shotgun approach that is designed to convince people why your product is “the one.” Or you could be targeting the wrong buyer personas. HubSpot will help you get to the root of the issue and determine why your content is getting ignored. Then, using the inbound method, you can start developing meaningful, personalized relationships with the people you want to reach.
You don’t know where sales are coming from
Tracking and making sense of your marketing metrics can be a real challenge. Without the proper tools to track concrete campaign results, these areas will continue to be a struggle. HubSpot gives you the ability to monitor real time data. For example, when you send out an email to your database, you can follow a contact from email open, click through to how much time they spent on your site and which pages they visited and so forth. These details help you understand the journey someone takes from the first time they set foot on your website to the time they become a customer.
You need support for your sales team
I have two words for you: marketing automation. According to the state of the inbound report, 38% of salespeople say that they struggle most with prospecting. HubSpot marketing automation is the easiest way to give email support to your sales team. With the click of a button, your sales rep can initiate customized follow-up emails designed to nurture the customer along the buyer’s journey at the right time— all while proving insight to their needs and behavior.
You need a way to centralize information
As a business grows, it quickly becomes necessary to have one central place where all of this information lives. HubSpot is built specifically to be an intuitive, central hub for inbound marketers. With one central place to organize all the details of your leads and customers, it’s easy for everyone on your team to gain insight into the state of your business, and the status of every customer relationship.
This should give you a good idea on how HubSpot can be used to solve your company’s marketing challenges. We know this article won’t answer all of your speculations, so if you have more questions, Just ask On-Target!.