You may have heard that if you want to get found online, a business blog is a great way to produce ongoing, fresh and remarkable content to improve your search engine rankings. That’s because by maintaining a blog, you can develop thought leadership and engage with your customers, all the while generating valuable leads for your sales team.
Blogging can be one of the most important tools in inbound marketing — tying traffic and leads to a corporate website by generating content that search engines value and people enjoy sharing on social networks. But how - and how much - business blogging is best?
To answer to those questions, Hubspot recently looked into data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). Of those customers, 795 of the businesses in the sample blogged, 736 didn't. The data was crystal clear: Companies that blog have far better marketing results.
Specifically, the average company that blogs has:
* 55% more visitors
* 97% more inbound links
* 434% more indexed pages
Why are these numbers so important? Because more visitors means more people to convert to leads and sales. Inbound links signal authority to search engines, thus increasing your chances of getting found in search engines. And more indexed pages means the higher the chances as well.
So what are you waiting for? Get started with business blogging by downloading out free Ebook.