Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. But all great ROI comes from great strategy and even better planning. So here are a few stats to help you think ahead for your next email campaign.

Mobile opens accounted for 46 percent of all email opens.

What it means: a huge portion of your audience is going to open your email on their phones — not on their desktop computers or laptops. Make sure you are optimizing your email layout for a mobile screen with a responsive design and a one column template.

Marketers who use segmented campaigns note as much as a 760% increase in revenue.

What it means: figure out who your buyer personas are and tailer your emails to each audience type. Segmentation is used as a personalization tactic to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more

56% of brands using an emoji in their email subject line had a higher open rate than those that did not.

What it means: It all starts with the subject line. Try something different to make a quick first impression. Your subject line needs to stand out and be compelling enough to get people to click through.

The most opened emails relate to hobbies, with an open rate of 27.35 percent.

What it means: Find a unique way to spin your marketing campaign to relate to the hobbies of your buyer personas. This could be done by tying your campaign theme to a major event, some examples include the Super Bowl or Game of Thrones Finale.

40 percent of B2B marketers say email newsletters are most critical to their content marketing success.

What it means: If you’re a B2B company you may want to take advantage of email newsletters in addition to your ad campaigns. This can be a great way to amp up your inbound marketing strategy and bring your best customers to you.

Tuesday is the best day of the week to send email (according to 10 email marketing studies)

What it means: Enough said.

Mailchimps response data shows that the highest open rate for an industry is at 23.12% and lowest is 14%.

What this means: When it comes time to analyze your results, keep these numbers in mind. If you are close to the 23% mark, you’re doing pretty good.