With a properly executed Inbound strategy your messaging, ad, and web content all serve to bring buyers to you. How? By tailoring content that appeals to their behaviors. Stop trying to push your message to your customers and pull them instead.
The "shotgun" approach to marketing still describes many the methodology of most organizations, but there is a better way. Targeted content, along with specialized branding, social media efforts and SEO all serve the intent of the RIGHT buyers for your business.
If repetitive task automation, workflow creation, and customer profiling aren taking up too much of your time, the right systems can help. To make your Marketing Team stronger than ever, those systems should compliment all of their activities, if they aren't, it's time to optimize.
Optimizing your Marketing processes is a great place to start. However, what you do with your leads, and how you handle them is another process entirely. Lead scoring, nurturing, and engagement are the backbone of any great CRM function, and if you're not using all of those functions, you're leaving data on the table. Contact us to see the whole picture.