Changing core brand messaging for future growth.
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A Strategic Shift:
Bridging the Marketing Gap
DPIS Builder Services, a long-standing force in the Houston market, found itself at the brink of significant change. After being acquired by a private equity firm, the firm was poised for regional expansion. However, they faced a critical hurdle; their previous operations had not prioritized marketing, resulting in an underdeveloped brand identity. Even the name, DPIS, an acronym for "Dale Phillips Inspection Services," lacked clarity and failed to communicate their core services or values. Recognizing the need for a fast-paced, impactful transformation, On-Target! was engaged to overhaul their brand identity.
Creative Brand Resurgence: Making DPIS Smile
In a strategic and creative leap, On-Target! breathed new life into the DPIS acronym, transforming it into "Division President Is Smiling". This bold reinterpretation served as a testament to our customer-centric approach, reflecting the satisfaction we aim to deliver to their leadership through our work. This fresh positioning struck a chord both internally and externally, resonating with their team and their customers. The result? An invigorated brand that fueled DPIS's swift ascent from a local service provider to a nationally recognized entity.
What We Did
Branding: Sculpted an innovative and appealing brand persona for DPIS, encapsulating their mission and core values. This robust brand image sets them apart in their industry and creates a strong connection with their target audience.
Sales Brochure: Created compelling and informational sales brochures to effectively communicate DPIS's offerings. This involved meticulous content development and professional design, capturing the essence of their services while enticing potential customers.
Web Design: Designed and developed a responsive, user-friendly website that serves as a digital representation of DPIS's brand. This online platform not only highlights their services but also facilitates seamless user navigation and interactions, enhancing the customer experience.
Digital Marketing: Implemented a comprehensive digital marketing strategy aimed at increasing DPIS's online visibility, engagement, and lead generation. By leveraging targeted advertising, SEO, and social media campaigns, we've elevated their digital presence and fostered business growth.
Video Production: Produced high-quality, engaging videos that showcase DPIS's offerings and values. These videos serve as powerful marketing tools, telling their story visually and connecting with audiences on an emotional level, enhancing brand recognition and trust.
Email Marketing: Designed and executed targeted email marketing campaigns that nurture customer relationships. By delivering tailored content straight to the inbox of potential and existing customers, we've helped DPIS drive engagement, boost conversions, and maintain a solid customer base.
Sales Coaching: Provided sales coaching to the DPIS team, focusing on enhancing their selling skills, customer relations, and overall performance. This has empowered their team to confidently promote their services, negotiate effectively, and ultimately increase sales.
Building Success:
DPIS's Brand Transformation Propels National Growth
DPIS Builder Services, powered by On-Target!'s strategic marketing services, achieved remarkable growth by undergoing a brand transformation. As they embarked on a regional expansion journey after being acquired by a private equity firm, DPIS faced the challenge of an underdeveloped brand identity. On-Target! took charge, sculpting an innovative brand persona that resonated with their target audience. Through captivating sales brochures, a user-friendly website, digital marketing strategies, engaging videos, targeted email campaigns, and sales coaching, DPIS experienced a swift ascent from a local service provider to a nationally recognized entity. This strategic marketing partnership not only fueled their growth but also established DPIS as a trusted partner in reducing warranty costs and build times for homebuilders, enabling them to secure their position as a prominent player in new markets.
“On-Target! is easy to work with and quick to provide solutions that help grow our brand. We've trusted them for years.”
- Brannon King, VP of Sales for DPIS
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