The landscape of how business is conducted has shifted to an increasingly digital approach where many of the processes that were conducted in person or manually have been automated or moved online. Think of your marketing team, they likely don't hand deliver lead sheets to sales, or send physical mail to a prospect list for an upcoming product launch. Marketing and sales have shifted, and soon, interaction will be almost 100% virtual especially after COVID-19.
Learn more about how you can embrace this change and allow your organization to "sell in a world without handshakes."
Your website is your best salesperson, best serviceperson and best marketer.
It never sleeps, doesn't need a sick day, and always has an eye on the bottom line...it's your website and now more than ever your potential customers are looking for the products and services you provide through the web. Websites have largely remained stagnant though as merely an intermediary to a secondary action required by your customer. They have a need or want but need to speak to someone or email them to fulfill that need. Ecommerce sites notwithstanding, many websites are still stuck in 2005...
Learn more about website design techniques that drive conversions and visitors autonomously...
Discover how your organization can implement Inbound Marketing and use it more effectively...
Inbound marketing isn’t exactly a new concept; however, the adoption rates of many companies has remained mostly flat over the past 3-4 years. Organizations have had trouble of letting go of the notion that in order to be effective at selling a product or service, it must be marketed to as many individuals as possible. Inbound marketing brings buyers to the product or service based on their wants and needs being addressed with targeted content and messaging leading to higher conversions.
Check out how to incorporate all levels of digital transformation in your organization.
Digital transformation isn't merely relegated to a change in your organizations business processes. Changes to business model, business domain, and business culture are also vastly undervalued by many organizations leaving the potential for huge upside to be left on the table.
These digital transformation methods change how your business operates, where it operates, and how it's perceived to operate. Each require company level adoption to be effective, but all are crucial to making your business more profitable and outpacing your competitors.