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Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.

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Small Businesses Are Resilient and Adaptable, Despite Pandemic

Businesses are finding ways to thrive during the pandemic, and a new report confirms their determination. Many small businesses are persevering through economic uncertainty,...

COVID-19

5 Secrets on How Some Companies Thrived in a Recession

Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the...

COVID-19

How to Sell in a World Without Handshakes

Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be...

COVID-19

Top 3 Mediums to Reach Consumers During #StayHome

Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online...

COVID-19

The Four Ways Customers Behave in a Downturn

Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that...

Marketing News

Studies Show Brands Who Advertise During a Recession Come Out Ahead

While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better...

COVID-19

How Do People Feel About Advertising During COVID-19?

There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and...