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On-Target! Makreting | Digital Marketers In Houston | The Google Update You Need To Know
1Jun

The Google Update You Need To Know

In November 2020, Google announced changes to the search signals for websites based on page experience. ...

On-Target! Makreting | Digital Marketers In Houston | Avoid Penalties: Toxic Backlink Removal
26May

Avoid Penalties: Toxic Backlink Removal

Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not addressed, penalties can follow. These penalties can be as severe and affect your organic search ranking long term. ...

On-Target! Makreting | Digital Marketers In Houston | Could Your Website Be Hiding Something Harmful?
24May

Could Your Website Be Hiding Something Harmful?

Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic Backlinks.

On-Target! Makreting | Digital Marketers In Houston | SEO Basics: The 6 Most Important Things You Need to Know Right Now
4Feb

SEO Basics: The 6 Most Important Things You Need to Know Right Now

Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those searches. 

It's ...

On-Target! Makreting | Digital Marketers In Houston | Why You Should Be A/B Testing Everything
4Feb

Why You Should Be A/B Testing Everything

User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of engagement or returns. That can have ...

On-Target! Makreting | Digital Marketers In Houston | Why Your Website Is Desperate For A Pillar Page
25Jan

Why Your Website Is Desperate For A Pillar Page

You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, ...

On-Target! Makreting | Digital Marketers In Houston | SEO Strategies To Take Advantage Of For Specialty B2B Companies
14Jan

SEO Strategies To Take Advantage Of For Specialty B2B Companies

AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are ...

On-Target! Makreting | Digital Marketers In Houston | What Are The Best Free Keywords Tools?
2Aug

What Are The Best Free Keywords Tools?

With the number of tools out there designed to help you with SEO, there is no ...

On-Target! Makreting | Digital Marketers In Houston | How Can I Optimize for Local SEO?
25Jul

How Can I Optimize for Local SEO?

Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help ...

On-Target! Makreting | Digital Marketers In Houston | A Simplified Checklist for Running a Google Ad Campaign
19Jun

A Simplified Checklist for Running a Google Ad Campaign

If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads ...

On-Target! Makreting | Digital Marketers In Houston | A Simple Cheat Sheet for Winning at SEO
17May

A Simple Cheat Sheet for Winning at SEO

Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the ...

On-Target! Makreting | Digital Marketers In Houston | 3 Most Common Misconceptions About SEO
22Mar

3 Most Common Misconceptions About SEO

There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and ...

On-Target! Makreting | Digital Marketers In Houston | Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts
31Oct

Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts

The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means ...

On-Target! Makreting | Digital Marketers In Houston | Finding Keywords That Put You on the First Page on Google
7Oct

Finding Keywords That Put You on the First Page on Google

Want to know what the best keywords are that will put you on the first page of Google? While there are tons of keywords research tools we can recommend, like SemRush or Moz — there are ...

On-Target! Makreting | Digital Marketers In Houston | 3 Reasons Your Website is Desperate for a Pillar Page
9Jul

3 Reasons Your Website is Desperate for a Pillar Page

You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user ...

On-Target! Makreting | Digital Marketers In Houston | 5 Must-Know Google Analytics Stats to Improve Your Marketing
2Jun

5 Must-Know Google Analytics Stats to Improve Your Marketing

Signing up for Google Analytics is free and incredibly user-friendly. But actually knowing what to do with that data can be stressful, as Google spits out an overwhelming amount of data! How should we handle these ...

On-Target! Makreting | Digital Marketers In Houston | Are You Breaking the Rules of SEO?
6Apr

Are You Breaking the Rules of SEO?

As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as search metrics have greatly improved, ...

On-Target! Makreting | Digital Marketers In Houston | Changes in SEO You Need to Know ASAP
14Mar

Changes in SEO You Need to Know ASAP

Think keywords are the bread and butter of SEO? Think again. Keyword rankings should no longer be the primary focus of your All posts