Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Ask On-Target

On-Target! Makreting | Digital Marketers In Houston | The Google Update You Need To Know — 1Jun

The Google Update You Need To Know

In November 2020, Google announced changes to the search signals for websites based on page experience. Those changes, due to roll out in

On-Target! Makreting | Digital Marketers In Houston | Avoid Penalties: Toxic Backlink Removal — 26May

Avoid Penalties: Toxic Backlink Removal

Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not addressed, penalties can follow. These penalties can be as severe and affect your organic search ranking long term. Although the process to remove ...

On-Target! Makreting | Digital Marketers In Houston | Could Your Website Be Hiding Something Harmful? — 24May

Could Your Website Be Hiding Something Harmful?

Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic Backlinks.

On-Target! Makreting | Digital Marketers In Houston | 5 Web Development And SEO Mistakes To Avoid — 24May

5 Web Development And SEO Mistakes To Avoid

In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about your website. In these first few seconds, it is vital ...

19May

6 SEO Mistakes to Avoid When Designing Your Brand’s Website

68% of all online experiences begin with a search engine. Search Engine ...

On-Target! Makreting | Digital Marketers In Houston | Top 7 Content Writing Tips for SEO — 18May

Top 7 Content Writing Tips for SEO

Without Search Engine Optimization (SEO), your content will languish among the millions of pages in ...

On-Target! Makreting | Digital Marketers In Houston | On-Target Recognized as Top SEO Agency — 26Mar

On-Target Recognized as Top SEO Agency

On-Target! Makreting | Digital Marketers In Houston | SEO Basics: The 6 Most Important Things You Need to Know Right Now — 4Feb

SEO Basics: The 6 Most Important Things You Need to Know Right Now

Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those searches.

**It's Not All About Keywords**

On-Target! Makreting | Digital Marketers In Houston | Why You Should Be A/B Testing Everything — 4Feb

Why You Should Be A/B Testing Everything

User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of engagement or returns. That can have widespread impact on future campaign ...

On-Target! Makreting | Digital Marketers In Houston | The impact of Voice Search on SEO. — 27Jan

The impact of Voice Search on SEO.

When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous comeback we’d receive. Most of us treated it as a novelty.

On-Target! Makreting | Digital Marketers In Houston | A Beginner’s Guide to SEO Copywriting — 26Jan

A Beginner’s Guide to SEO Copywriting

SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic, develops brand trust, and converts leads into sales.

On-Target! Makreting | Digital Marketers In Houston | Why Your Website Is Desperate For A Pillar Page — 25Jan

Why Your Website Is Desperate For A Pillar Page

You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, pillar pages are a great ...

On-Target! Makreting | Digital Marketers In Houston | SEO Strategies To Take Advantage Of For Specialty B2B Companies — 14Jan

SEO Strategies To Take Advantage Of For Specialty B2B Companies

AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are learning that engaging the buyer ...

On-Target! Makreting | Digital Marketers In Houston | What's new with Google and SEO? — 23Aug

What's new with Google and SEO?

When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent updates and improvements to ...

On-Target! Makreting | Digital Marketers In Houston | What Are The Best Free Keywords Tools? — 2Aug

What Are The Best Free Keywords Tools?

With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords ...

On-Target! Makreting | Digital Marketers In Houston | How Can I Optimize for Local SEO? — 25Jul

How Can I Optimize for Local SEO?

Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help boost website traffic, leads and ...

On-Target! Makreting | Digital Marketers In Houston | A Simplified Checklist for Running a Google Ad Campaign — 19Jun

A Simplified Checklist for Running a Google Ad Campaign

If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads has gone up by 15%. Even the CPCs ...

On-Target! Makreting | Digital Marketers In Houston | A Simple Cheat Sheet for Winning at SEO — 17May

A Simple Cheat Sheet for Winning at SEO

Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the worlds largest advertising ...

On-Target! Makreting | Digital Marketers In Houston | 3 Most Common Misconceptions About SEO — 22Mar

3 Most Common Misconceptions About SEO

There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and eliminate some of the most common ...

On-Target! Makreting | Digital Marketers In Houston | Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts — 31Oct

Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts

The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means it’s time to start thinking about ...

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