In November 2020, Google announced changes to the search signals for websites based on page experience. Those changes, due to roll out in mid-June of 2021 look at the Core Web Vitals of a website as a ranking factor.
So, what does this mean to you?
How your page loads will affect your search ranking
In previous years, the effects of a slow loading website would only result in high bounce rates. Those high bounce rates aren't good, but your ranking wasn't affected. With the newest page experience update, you can face a significant drop in ranking in addition to high bounce rates. This means work ahead to get in front of this change.
Get to know Lighthouse
Not sure how you're ranking currently? Download and install Google's Lighthouse web tool and see where your page speed stands. The great thing about Google's tool is that you'll get a complete report on how your site is performing on desktop and mobile devices and where issues are if any.
As June approaches, if your website is scoring low in Core Web Vitals, it is essential that any issues are addressed. If you're not sure where to start, or if you have questions, reach out to us and our team of Google Allstars can help.