Digital Marketing
The Google Update You Need To Know
In November 2020, Google announced changes to the search signals for websites based on page experience. Those changes, due to roll out in mid-June of 2021 look at the Core Web...
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Insights That Move Your Marketing Forward.
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
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Marketing News
On-Target Recognized as Top Advertising Agency
On-Target is proud to announce that we have been recognized as one of the top advertising agencies in the United States by clutch.co! Here at On-Target, we understand how...
Social Media
Top 10 Social Media Do's & Don’ts for 2021
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...
Digital Marketing
How to Leverage Video Tutorials in Your Digital Marketing
Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that...
Digital Marketing
How Google My Business Can Bring You Leads
Understanding and anticipating your customers needs and wants relative to your product or service offering will bring you more business. How do you get those insights, and how can...
Content Strategy
The Top Challenges Facing the Home Services Industry in 2021.
In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little...
Content Strategy
3 Strategies to Book More Meetings in Just 1 Month
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients...
Search Engine Optimization
SEO Basics: The 6 Most Important Things You Need to Know Right Now
Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those...
Digital Marketing
The Best Digital Marketing Strategies That Work
Digital marketing is the most effective way to drive people to a website and to help it rank better with search engines. And thankfully for most small businesses, digital...
Sales
Digital Processes for Small Businesses
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
Inbound Marketing
How Content Strategy Can Get More From Sales Department
One of the best strategies your sales team can borrow from your marketing department to be more effective isContent Strategy.
Inbound Marketing
5 Marketing strategies Going For Your Home Services Business In 2021
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're...
Content Strategy
What is WCAG 3.0 and why does it matter for your digital presence?
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter...
Inbound Marketing
How B2B Industries Can Benefit From Content Marketing
As B2B industries in the real estate and building, and many other industries increase their marketing efforts, it is important to understand how to use content effectively....
Digital Marketing
Your Guide To SMART Goals For 2021
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors"...these are very common "goals" that many businesses have at...
Marketing News
Studies Show Brands Who Advertise During a Recession Come Out Ahead
While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better...
Marketing News
What Are the Top 2020 Marketing Trends?
Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying opportunities and staying ahead of competition. It’s critical in the world of...
Marketing News
5 Hot Tidbits to Know This Month in Marketing
Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift...