Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Ask On-Target

On-Target! Makreting | Digital Marketers In Houston | 5 Essential Elements Of Video Production — 26May

5 Essential Elements Of Video Production

In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that an average person remembers more from watching a video as compared ...

On-Target! Makreting | Digital Marketers In Houston | 4 Essential Elements for Creating Effective Videos — 21May

4 Essential Elements for Creating Effective Videos

According to Wyzowl,

On-Target! Makreting | Digital Marketers In Houston | How to Leverage Video Tutorials in Your Digital Marketing — 22Feb

How to Leverage Video Tutorials in Your Digital Marketing

Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that help them standout in a sea of YouTube content. What's often ...

On-Target! Makreting | Digital Marketers In Houston | Social & Video Marketing: How 2020 Changed Everything — 5Feb

Social & Video Marketing: How 2020 Changed Everything

Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of 10 people would rather watch videos online than television. The ...

On-Target! Makreting | Digital Marketers In Houston | YouTube Content: How to Make It Work for Your Advertisements — 21Jan

YouTube Content: How to Make It Work for Your Advertisements

Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for you if you want to use YouTube as your advertising platform.

On-Target! Makreting | Digital Marketers In Houston | Tricks That Will Make You Shine in Your Next Video Meeting — 20May

Tricks That Will Make You Shine in Your Next Video Meeting

Feeling cool and confident in a video meeting can feel a little “ruff” around the edges.

Fortunately, there are easy ways to improve your screen presence and take advantage ...

On-Target! Makreting | Digital Marketers In Houston | How to Leverage Value Propositions with Video — 16Mar

How to Leverage Value Propositions with Video

People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of video marketers say video helps them ...

On-Target! Makreting | Digital Marketers In Houston | Do You Need Help with Video Production? — 2Oct

Do You Need Help with Video Production?

Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video is an effective way to improve engagement and conversions. The ...

On-Target! Makreting | Digital Marketers In Houston | How to Get Better Results from Your Marketing Videos — 7Jun

How to Get Better Results from Your Marketing Videos

Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.

On-Target! Makreting | Digital Marketers In Houston | Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos — 1Apr

Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos

So you’re interested in learning more about Inbound Marketing? You came to the right place.

On-Target! Makreting | Digital Marketers In Houston | Get Real ROI From Your Video Content — 4Feb

Get Real ROI From Your Video Content

Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video with their smartphones. In fact, more ...

On-Target! Makreting | Digital Marketers In Houston | Practices for Creating an Authentic Video Testimonial — 16Nov

Practices for Creating an Authentic Video Testimonial

First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful than information passed on by ...

On-Target! Makreting | Digital Marketers In Houston | 5 Free Short Videos for Insightful Marketing Tips — 21Sep

5 Free Short Videos for Insightful Marketing Tips

The marketing landscape is changing continuously. Keeping on top of all the latest trends and techniques can, at times, feel like a full-time job. The good news is you can stay in the loop just by setting aside a few ...

On-Target! Makreting | Digital Marketers In Houston | 5 Free Video Apps to Make Marketing Easier — 17Aug

5 Free Video Apps to Make Marketing Easier

If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have discovered just how easy it is to shoot ...

On-Target! Makreting | Digital Marketers In Houston | Using Video to Boost Search Rankings — 3Aug

Using Video to Boost Search Rankings

We already know video is a great inbound marketing tool for capturing interest and educating viewers. (And how shoppers are nearly 2 times more likely to make a purchase after viewing ...

On-Target! Makreting | Digital Marketers In Houston | Social Media is Taking Over Video and TV — 27Jul

Social Media is Taking Over Video and TV

Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years. And just this past month, both ...

On-Target! Makreting | Digital Marketers In Houston | Clever Ideas for Builder Videos — 12Jan

Clever Ideas for Builder Videos

Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information World) This is a great opportunity for home builders to provide ...

On-Target! Makreting | Digital Marketers In Houston | How can I use Video to Improve Sales? — 22Aug

How can I use Video to Improve Sales?

You've probably asked yourself, "How can I provide information that builds trust and moves buyers to the next stage of the sales process"? You're not alone in the constant search to further engage your potential buyers into closed clients...

On-Target! Makreting | Digital Marketers In Houston | 5 Reasons Why No One is Watching Your Video Content — 19Jul

5 Reasons Why No One is Watching Your Video Content

Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is projected to claim more than ...

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