WHAT IS INBOUND MARKETING?

You want your sales message heard by everyone who cares and no one who doesn’t. Inbound marketing makes that happen. Instead of blasting noise in all directions, inbound is laser-focused on attracting customers that genuinely want or need your product or service. We accomplish this by providing customers with relevant and helpful content to aid in value throughout every stage of your customer's buying journey.

WHAT IS A GROWTH-DRIVEN INBOUND AGENCY?

On-Target is dedicated to more than just pretty and useful marketing. We take it to the next level, caring about results more than fancy creatives that can fall flat. By tracking our marketing efforts, we can identify which leads came through our channels and effectively prove our worth.

Here’s how On-Target! Marketing and HubSpot help your team grow traffic, convert leads, increase sales and track your entire funnel in one place.

  1. Build and modify your website without IT
  2. Convert more visitors into qualified leads
  3. Turn leads into customers with less effort
  4. Track customers and report your impact on the bottom line
  5. Increase productivity of sales by automating manual tasks
  6. Manage sales pipeline in a CRM that sales reps actually want to use

HOW DO I MAKE INBOUND WORK FOR MY SPECIFIC NEEDS?

We tailor every campaign to the individual needs of our clients. And we start with HubSpot, a Customer Relationship Management (CRM) tool and integrated software platform that we’ve found monumental success with. CRMs help you store customer contact information and track where they are in their buying journey. Paired with an experienced growth agency, this tool can also serve as an extension of your sales team to improve leads and conversion rates.

HOW DO I USE INBOUND TO FIND THE RIGHT CUSTOMERS?

We target your leads by segmenting based on their contact information and how they’ve engaged with you for truly personalized marketing. Your On-Target! team uses these hyper-targeted segments to send emails, personalize website content, and power marketing automation campaigns so you can effectively nurture your leads further down the funnel.

WHAT ARE THE TOOLS I NEED TO SUCCEED ON THE WEB?

At On-Target! we have a lot of tools in our belt to personalize your inbound marketing strategy. Between posting content and analyzing the success of paid ads, landing pages, and blogs, content management can be a cluttered and time-consuming process. HubSpot’s all-in-one, integrated platform, enables communication between tools which promotes efficient marketing. These are just some of the tools we use to jump-start your inbound marketing.


CRM

A CRM or Customer Relationship Management tool helps you store customer contact information and track where they are in their buying journey. To ensure potential leads don’t fall through the crack, let On-Target! and HubSpot serve as an extension of your sales team.

Lead Management

All your contact details, all in one place.

Organize all your contact details and interactions in one centralized, integrated database, create segmented lists, and score leads so sales can prioritize their outreach.

Lead Management for Inbound Workflows

HubSpot CRM

Get an up-to-the-minute view of your entire sales funnel on a clean, visual dashboard. Create new deals with a single click, then drag and drop them from stage to stage as they progress.

Inbound Customer Relationship Management Tool
List Management and Segmentation for Inbound Marketing

List Management & Segmentation

Zero-in on the right contacts. Target your leads by segmenting based on their contact information and how they’ve engaged with you for truly personalized marketing. Your On-Target! team will use these hyper-targeted segments to send emails, personalize website content, and power marketing automation campaigns so you can effectively nurture your leads further down the funnel.

In-Depth Reports from HubSpot

Reporting Dashboard

Track customers and report impact on the bottom line.

Create beautiful, custom reports to export on virtually any metric from HubSpot Marketing, any record from HubSpot CRM, or data from any integrated apps you may be using via HubSpot Connect. Use closed-loop reporting to determine the ROI of your work.

  • Marketers that calculate ROI are 1.6X more likely to receive higher budgets.
  • 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.

Marketing Automation

Segment your customers from your prospects to upsell, retain, and delight.

Turn customers into excited advocates and promoters by continuing to deliver value post purchase. Upsell and encourage customer referrals from your happiest customers, or help unhappy customers turn the situation around by giving them the content and help they need to experience the value they paid for.

With marketing automation, tailoring your content and campaigns to increase referrals, upsells, and loyalty is not only possible.

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Ads

Using Google AdWords, Facebook ads, LinkedIn Sponsored Updates, typical online banner ads, etc., are just the beginning. We use HubSpot and other tools to clearly show you not only impressions and clicks, but leads, customers, and the actual ROI of your campaigns.

Manage Ads within HubSpot
drive users down the funnel with CTAs

Call to Actions (CTAs)

The secret to converting visitors into leads is often simply asking in an engaging way. Professional call-to-action buttons drive traffic to a landing page that is created, tested and optimized by your On-Target! team.


Personalization

We help you swap out your CTAs within emails, blog posts, or on your website for a fresh and unique user experience your customers will love. Using work-flows and fuzzy-logic based on lists, contact properties, sources, and behavior, your content will look and feel personal to each potential lead and thus boost conversions.

Engage the user with personalized content

Landing Pages

Capture inbound leads through your website with landing pages that are optimized for your brand and specific services or offers. Pages that are easy to understand and, most importantly, track performance and then continuously optimize for improved results.

topic dirven customer action focused pages
See whats working | marketing & Advertising

ANALYZE IN REAL TIME

See real-time traffic and conversion performance, along with source data. We analyze and A/B test landing pages in real time to optimize for visits and conversions. Our data analysis takes all the guess work out of marketing. Know for a fact whether your inbound efforts are working.

Provide your users with content they want

Blog

Blogs are often a missed opportunity for companies. We use blogs to provide your customers with helpful content they can actually use. This results in longer time spent on your site and helps narrow down your lead pool into customers that are the perfect fit for your brand.

Companies That Blog See:

  • 3.3X more visitors per month within one year
  • 3.5X more leads per month within one year
  • 79% Increase in sales revenue within one year

Social Media

Social media is not just about being fun for young customers. A strong social presence is important no matter what industry you are in, even B2B companies. Think of social media as a treasure trove of data. Used correctly, social makes it easier to use inbound methods to find the right customers. With an informed social strategy, you can consistently glean valuable information and connect with people who matter, while staying true to your brand identity.

Email Marketing

Inbound email marketing uses high-performance emails for blasts, and allows for custom emails that the sales team can send with personal messages. These targeted emails will get read and your prospects will look forward to receiving them. You will be able to measure which messages are most effective. Count on unmatched deliverability and best-in-class email analytics.

Email Marketing using HubSPot

Marketing Automation

Automate your marketing beyond email. With On-Target! and Hubspot, you can trigger a campaign of email messages based on any criteria you choose. Examples include a form submission, a site revisit, a video view, a particular page visit. Automate responses based on important customer activity and set up alerts for your sales reps as necessary.

Marketing Automation tools via HubSpot and Inbound Marketing
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HOW DOES INBOUND HELP SALES?

Inbound is not just a marketing tactic. In fact, the whole point is to boost sales and overall company growth. Inbound marketing supports your sales operations by unearthing useful data about the contacts and companies you interact with, placing it right at your fingertips and enabling you to serve them better.

WHAT ARE THE TOOLS I NEED TO SUCCEED IN SALES?

People don’t want to be sold to, they want to be served. Figuring out how to genuinely help your potential customer is the secret to selling in a modern way. The sharpest sales associates use everything in their toolbox to convert leads into loyal customers. On-Target! and HubSpot have partnered to provide you with the best available resources to capture customer insights and close more leads. These are some of the tools we use to help your sales team succeed.


CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

The first step is to find a useful CRM tool. CRMs help you store customer contact information and track where they are in their buying journey. Paired with an experienced growth agency, this tool can also serve as an extension of your sales team.

We’ve found the best CRM in the business. Say goodbye to manual tasks and confusing features. We help you stage the FREE HubSpot CRM system that organizes every detail about your contacts and customers in a single place. It’s a system based on A.I. that populates prospect information for you without excessive manual entry. Plus, this free resource helps create a seamless connection with your newly aligned marketing and sales team.

HubSpot CRM works seamlessly with HubSpot Sales, so you can log and update sales activity automatically. HubSpot Sales also syncs with G Suite and Office 365, so you can track customer interactions automatically from email, across social media or on a call. Get actionable intel in a fraction of the time.

MARKETING AND SALES ALIGNMENT

The whole point of marketing is to support the sales team in their effort to convert leads into sales. At On-Target we streamline the communication between these two teams. This enables faster and smoother sales by eliminating the need for cold calling and further empowering the sales team to succeed.

Close on your most qualified inbound leads
Use templates to streamline your workflow

Templates

Custom-designed templates for emails, blogs, lading pages and more are a big advantage for sales teams. By having an easy form to fill out with good information, sales people save a significant amount of time while still presenting themselves professionally. Templates also present your sales people as one cohesive and organized team, which leads to smoother sales processes and a higher close rate.

Email Tracking

HubSpot uses notifications to follow up seconds after a lead opens an email, clicks a link, or downloads an important document such as a proposal. A built-in activity stream automatically logs each lead’s history inside your browser or HubSpot Sales. Open, click, and reply data helps you hone in on which email templates and sequences are most effective, so you can optimize your emails to get the best results.

Reach out to inbound leads and track conversations with Email Tracking

Document Tracking

Know without guesswork what content closes deals. HubSpot enables you to build a library of helpful sales content for your entire team, share documents right from your Gmail or Outlook inbox, and see which content closes deals. When a lead clicks an email link to open your document, or shares it with a colleague, you’ll be notified instantly on your desktop. Get aggregate data about how your sales content is helping to move your sales process forward.

Track documents within your inbound sales portal to keep the conversation going
Reach out to inbound leads and track online and offline conversations with Call Tracking

Call Tracking

Call tracking data is immensely useful in determining the effectiveness of inbound marketing efforts. By knowing what ads and messages your customers best respond to as well as location data, your sales team can tailor their approach to best fit the needs of your customers.

Meetings

Put the power to book meetings in the hands of your prospects. Meetings sync to your Google or Office 365 calendar, so your schedule is always up-to-date. As prospects book meetings, automatically create new records or log the activity in your CRM.

Schedule meetings with prospects and clients using Hubspots built in Sales Tools
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HOW DO I KNOW MY INBOUND MARKETING IS WORKING?

We track customers with data from HubSpot and report impact on the bottom line, using closed-loop reporting to determine the return on investment (ROI) of your work. You can create beautiful, custom reports to export on virtually any metric from HubSpot Marketing, any record from HubSpot CRM, or data from any integrated apps you may be using via HubSpot Connect.

WHAT IS THE TYPICAL RETURN ON INVESTMENT (ROI)?

With inbound marketing and HubSpot organisations increase lead generation, reduce costs, and grow new markets. Based on data from HubSpot, companies can expect the following results within one year:

  • 3.3X increase in website visitors
  • 3.5X increase in leads
  • 2X increase in new business close rate
  • 79% of respondents saw an increase in sales revenue
Calculate ROI from your Inbound Marketing Efforts
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