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5 Free Video Apps to Make Marketing Easier

If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have discovered just how easy it is to shoot video on your smartphone or DLSR, but how messy it can get trying to process the raw footage — especially if you don’t have the time or training to invest in video editing software like Final Cut or Premire Pro.

But fear not! There are much easier ways to get your content ready for publication, all while helping you keep overhead low and ROI high. Consider using one of these 5 free video editing apps that will make your life much easier!

iMovie (Desktop) 

If you’re working on a Mac, iMovie is the easiest possibly way to edit video. First of all, it’s already downloaded to the computer and requires no login or sign-up process. It allows you to be creative and use any pictures, videos or music you want with a simple interface and import/export process. You are able to use any design you want, including different fonts, titles and transitions. You can even record voice straight into iMovie, versus having to upload from the other tools.

WeVideo (Desktop & Mobile)

WeVideo is an easy-to-use and cloud-based video editing and sharing app. By far the biggest benefit is the ability to Start projects on one device and pick up where you left off on another. It offers advanced video editing features made easy through a simple interface. You can mix and match more than 600 formats of audio, images, graphics, and video. 

OpenShot (Desktop)

OpenShot is an open-source video editor which offers basic video editing features like trimming and slicing. With a quick easy download, you’ll have access to a variety of capabilities including 3D animations, slow motion & time effects along with all of the basics. The app is maintained by a community of programmers that are very helpful in keeping it working and up to date.

Before we dive into mobile specific video editing apps — did you know that people are watching less TV and more digital video on social media? Be sure to consider these video features like Facebook Watch and Instagram TV when producing content.

Splice (Mobile)

Splice has just you need to create a powerful video in the palm of your hand including: trim, crop, effects, titles, speed controls, animation, transitions, music and more. One big perk is the ability to choose from a huge library of free music and sound effects. It is said that is has the performance of a desktop editor, optimized for your mobile device.

Adobe Premiere Clip (Mobile)

Unlike the pricey desktop version of the popular Adobe Premiere Pro, the Premiere Clip mobile app is both powerful and free.  It offers robust video editing features help you trim, drag, and drop multiple video and image clips -- right from your mobile device's photo and video album. You can also add proper lighting, manipulate the speed of the video, and share your final product directly on Facebook, Twitter, or YouTube. 

The sooner you start using one of these 5 apps, the sooner you can sharpen your audio/video skills. And once you’ve added the finishing touches to your video and are ready to upload —you may want to follow a few easy steps to ensure the video will help boost your search rankings.