Insights That Move Your Marketing Forward.

Should You Let AI Design Your Logo?

AI can make a logo in about the time it takes to make a cup of coffee. That is impressive. It is also not the same thing as building a brand. Give an AI tool a company name, pick...

Why Good Leads Die in Bad CRM Processes

A lead can be qualified, interested and ready to talk. And still go nowhere. Not because the prospect changed their mind. Not because the competition was better. Not because the...

Is Your Marketing Built for a 7% Mortgage Market?

A funny thing happens when mortgage rates move up. The house does not change. The floor plan does not change. The kitchen does not change. But suddenly, the monthly payment does....

Revenue Doesn’t Tell the Whole Story

There is a number businesses love to talk about. Revenue. It is clean. It is easy to understand. It looks good on a chart. And when it goes up, everybody feels better.The trouble...

Scary Good Ads: What Makes a Print Ad Actually Work

A headline. Three offers. A list of services. Enough fine print to make you reach for a magnifying glass.

Are Trade Shows Still Worth It?

Trade shows can be expensive. Booth space. Travel. Hotels. Shipping. Displays. Giveaways. Sponsorships. Meals. Staff time. By the time the doors open, you may already have...

What Is a Customer Actually Worth—and Are You Spending Accordingly?

Most businesses know what a sale is worth. Fewer know what a customer is worth. That difference matters more than it sounds.

Stop Swinging Harder. Start Playing Smarter.

There is a point in almost every round of golf when somebody decides the answer is to swing harder. The drive went short. The last hole went badly. There is trouble ahead. So...

Will AI Results Recommend Your Company?

For years, businesses worried about where they ranked on Google. Page one was good. Page two was not. Somewhere beyond that, you were essentially being advertised on a billboard...

Stop Wasting Ad Spend Outside Your Real Market

There is a wonderfully efficient way to waste an advertising budget. Show your ads to people who were never going to buy from you in the first place. It happens more often than...

The Leads You Don’t Know You Have

Most companies think they know how many leads their website is generating. They count the forms. The demo requests. The contact submissions. The downloads. The people who raised...

On-Target! CEO Scott Steiner shares Marketing Best Practices for GHBA Workshop on Developing Master-Planned Communities

On-Target! CEO Scott Steiner recently taught a marketing workshop for the Greater Houston Builders Association Developers Council, sharing a strategic framework for marketing...

Stop Publishing. Start Owning a Topic.

There is a small problem with the way most companies think about content. They think about what to publish next. Another blog. Another post. Another email. Something useful,...

The Biggest AI Mistakes Businesses Are Making in 2026

There was a time when the biggest mistake a business could make with AI was ignoring it. That time is over.

Strategy

Your CRM Isn’t the Strategy. The System Behind It Is.

There is a peculiar thing that happens when a company buys a new CRM. For a few weeks, everybody feels better. There are dashboards, pipelines, automations and new fields to fill...

Why Isn’t AI Mentioning Your Business?

More customers are asking AI the questions they once brought directly to Google. They are looking for providers, comparing options and building shortlists—sometimes without ever...

Strategy

From Dial-Up to Data-Driven: What Hasn’t Changed Since 2001

Remember when the internet screamed at you before it let you in? First came the clicks. Then the beeps. Then that unmistakable electronic argument between your computer and the...

AI Is Amplifying a Problem Businesses Already Had

What if AI’s greatest contribution to marketing isn’t making it smarter—but making its waste harder to ignore? Businesses were producing unnecessary marketing long before AI...

Oakberry Trails Opens Its Doors—and Makes News

A grand opening may last a day. But the work behind it begins long before anyone cuts a ribbon.

On-Target! Celebrates 25 Years of Marketing Evolution

As On-Target! marks its 25th anniversary, the marketing agency is reflecting on one of the most transformative periods in business history—and sharing a surprising conclusion from...