When every detail aligns — from brand identity to event-day execution — great things happen.
That was the case for Fort Bend Women’s Center’s Bon Voyage Boogie, held on Saturday, June 28, 2025, at Sugar Creek Country Club. The travel-themed evening brought together supporters, advocates, and community leaders for a night of dinner, dancing, and purpose — all to raise critical funds for survivors of domestic abuse and sexual assault. This year’s event also marked a meaningful farewell to long-time CEO Vita Goodell, making it a celebration of both impact and transition.
The result? $232,000 raised in a single night — and a powerful reminder of what’s possible when a community rallies behind a mission.
As their marketing partner, On-Target! was proud to help make that success possible.
The Strategy Behind the Boogie
With a major leadership transition on the horizon and a community rallying behind the mission, Fort Bend Women’s Center needed more than a beautiful invitation. They needed a cohesive campaign that connected emotion with action — and filled the room with purpose.
Here’s how we helped:
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Collaborated on a defined, memorable event theme tied to the CEO’s farewell and the organization’s mission
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Designed a print and digital brochure that told the story, inspired donors, and elevated the guest experience
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Executed a multi-channel promotional plan across email and social media to drive awareness and attendance
From RSVP to ROI
Done right, event marketing doesn’t just fill the room — it builds relationships, boosts visibility, and drives results long after the lights go down. That’s the power of planning with purpose.
5 Steps to a Great Event Marketing Plan
Whether you're planning a gala, community event, or brand activation, here’s how to ensure your event leaves a lasting impact:
1. Start With a Strong Story
Anchor your event in a compelling narrative that captures attention and emotion. Let your mission or milestone guide the theme and tone.
2. Build a Multi-Channel Promotion Plan
Use a mix of email, social media, and print to meet your audience where they are. Start early and build momentum with a clear promotional timeline.
3. Create Consistent, Compelling Assets
Every touchpoint should reflect your brand and purpose — from the event brochure and signage to digital invites and countdown posts.
4. Engage Before and After the Event
Use pre-event teasers, reminders, and interactive content to drive excitement — and keep the conversation going with follow-ups, thank-you notes, and recap content.
5. Measure What Matters
Track engagement, conversions, attendance, donations, and brand lift to understand the true ROI. Then, use those insights to shape your next campaign.
Need help bringing your next event to life — and making it work harder for your brand? Let’s connect. On-Target! is ready to turn your vision into a strategy that delivers.
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