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7 Mantras Great Leaders Live By

What does it really mean to be a leader? We all know that there is no one equation for what makes a good leader, but these mantras can provide some valuable guidelines. Hubspot recently shared a list by the son of the late, great Don Davis himself, based upon his years of seminars and leadership lessons. Here are the highlights: 

The best leadership is based on persuasion. Anyone can have a vision. Leaders have the ability to persuade others to believe in their vision.

Contrary to popular belief, there is no "correct" way to lead. Belief, both in yourself and your followers, is all that's really needed to succeed. No two people will become the same leader, just as no two people are alike. Individuality is a big part of the reason your people will follow you.

A leader sets the example for his followers. In short, corruption or unethical decisions should be avoided at all costs. If you expect cooperation and morally upright behavior from your followers, you must set the example.

Learn about the people you're leading. This may be a little obvious, but many leaders forget that their followers are people, too. Learn everything you can about your people; show them you care about their health, well-being, and happiness, and they'll do the same for you.

Don't bluff your way out of mistakes. When it comes to miscalculations or blunders, honesty is the best policy. Don't pretend to be faultless; Own up to your mistakes, and your followers will, too. 


If you know a plan or decision is wrong, don’t implement it. Instead, keep talking. Don’t try to jam a square peg in a circular hole. Work with your team to figure out a way to round the edges of the peg so it fits properly.


Be sure to know as much as possible about the people you are leadingHow can you inspire someone if you don’t know what motivates them?