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18Aug

Outdated Sales Techniques That Are Flat Out Terrible

Cliches abound in the sales industry. It is a field that almost seems stuck in traditional and nearly unable to adapt to change. The following are a few of the terrible sales closing techniques that simply no ...

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17Aug

7 Tips to Create the Perfect Buyer Persona

Buyer personas are a crucial component of successful real estate marketing, particularly for the sales departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs ...

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17Aug

How to Attract the Right Buyers in Real Estate

When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and, ultimately, become happy homeowners. ...

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17Aug

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer ...

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14Aug

How to Double Your Sales in One Year

Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the steps you should take to work towards ...

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14Aug

3 Steps to Create Content People Care About

Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound ...

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27Jul

Top 4 Digital Tactics That Are Selling More Homes

A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as television. However, if you want to sell ...

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19Jul

5 Reasons Why No One is Watching Your Video Content

Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is ...

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18Jul

Take Advantage of LinkedIn in 3 Easy Steps

More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its fullest potential?

...
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17Jul

Three Ways Email is Evolving in 2017

There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels.  This "old-fashioned" form of ...

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17Jul

Turn Web Leads Into Buyers Through Email Automation

For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer.  However, that is extremely difficult and a large portion of those reached through marketing will not ...

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17Jul

10 of the Best Office Pranks

At On-Target!, we're a huge fan of work hard + play hard. Visit our office on an employee birthday and you just might get a glimpse of the creme of the crop of office pranks, like that time we turned Lindsey's desk ...

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14Jul

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term. However, ...

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5Jul

Marketing to Realtors Will Help You Sell More Homes

New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or broker. Realtors who build ...

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28Jun

Marketing for Engineering Firms: Where to Start

Over the years, our team has been privileged to work with several reputable engineering firms. While each firm was as unique and different as individual people, they all seemed to share a general approach to ...

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21Jun

3 Homebuyer Personas You Should Be Targeting

Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is influenced by diverse interests, ...

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21Jun

5 Wasteful Spends by Real Estate Developers

What are developers wasting their money on when it comes to real estate marketing?

As a real estate developer, you probably already shoulder many ...

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14Jun

3 Tactics for Generating Leads with Mobile Marketing

Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing ...

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14Jun

8 Signs It’s Time to Hire a Marketing Agency

Making the decision to spend money to make more money is intimidating. It’s important not to forget the potential interest you have to gain.

When considering hiring a ...

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13Jun

Get More Leads on Social Media with these 4 Tips

If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new developments and connect with ...

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13Jun

3 Examples of Effective B2B Content Marketing

If you're a B2B company who isn't investing in content marketing, you're in the minority – as 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content ...

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13Jun

4 Tips for Driving Home Sale Leads with Social Media

 

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13Jun

3 Proven Ways to Get More B2B Leads

 

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9Jun

5 Essential Emails Home Builders Should Send Regularly

Email marketing works. It provides an excellent return on your invested time and money.

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9Jun

How Programmatic Marketing Works

Has your media strategy kept up with the times? Buying banners on sites one-by-one is like watching black and white TV. Programmatic is how digital media marketing works today. With over 4.7 billion websites on the ...

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3May

Cold Calling Meets Email Marketing

With technology growing as fast as it is, some might believe email marketing is outdated in today’s world of SEO, social media, video and digital advertising. But the truth is — email marketing works. No matter how ...

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5Jan

On-Target! Marketing & Advertising Rises in the Ranks

On-Target! Agency, a full-service advertising and marketing firm, was recently recognized for “Marketing Campaign of the Year” at Houston’s Best PRISM Awards and for “Best Website” at the Texas Annual Star Awards. ...

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28Dec

On-Target! Wins 12 Titles at 2016 Houston’s Best PRISM Awards

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized with 12 awards, including the Grand Award in Promotion, at the 2016 Houston’s Best PRISM Awards presented ...

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9Dec

Striving to Be One of Houston's Best Places to Work

For the third time On Target! Agency has been named Houston area’s 100 fastest-growing private companies. CEO Scott Steiner ...

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8Jun

On-Target! Agency Nominated for 11 Marketing Achievement Awards

On-Target! Agency has been nominated for 11 marketing achievement awards at the Texas Association of Builders Annual Star Awards this July at the Gaylord Resort in Grapevine, Texas.

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4May

Google Names On-Target! Marketing an 'All-Star'

On-Target! Marketing & Advertising has yielded exceptional results in many of its latest Search Engine Marketing (SEM) campaigns. This success is largely due to its implementation of Google Adwords ...

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10Apr

Best Agency For Real Estate Clients

National award-winning agency, On-Target! Marketing and Advertising, announced today five new real estate developments added to their client list. As a leading force in real estate marketing, the On-Target! team is ...

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8Jan

On-Target! Agency Nominated for National Award by NAHB

On-Target! Agency has been nominated for Best Radio Commercial at the National Sales & Marketing Awards to be held on January 19, 2016 in Las Vegas, Nevada. The Nationals℠ is presented by National Association ...

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9Oct

On-Target! Recognized as Houston's Best Marketing For Building Materials Suppliers

The integrated campaign that earned On-Target! Marketing Campaign of the Year, focused on top executives at regional homebuilding companies across the Nation. Tactics included ...

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8Oct

On-Target! Recognized as Houston’s Best Marketing for Building Materials Suppliers

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized for Houston’s best marketing for building materials suppliers with 4 prestigious awards from the 2016 ...

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7Oct

On-Target! Recognized as Houston’s Best Marketing for Real Estate Developers

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized as Houston’s best marketing for real estate developers at the 2016 Houston’s Best PRISM Awards presented by ...

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2Oct

On-Target! Agency Wins Marketing Campaign of the Year

On-Target! Agency announced today that it has been awarded six titles, including Marketing Campaign of the Year, at the 2015 Houston’s Best PRISM Awards held on October 3rd, presented by the Greater ...

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2Oct

On Target! Wins Rookie of the Year at the BMA Lantern Awards

Last night was all a buzz at the 2014 BMA Lantern Awards of Texas, which recognizes excellence in business-to-business advertising and marketing communications. OnTarget! Marketing & Advertising was thrilled to ...

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31Aug

Houston Business Journal: Meet the Fast 100

Marketing firm focuses on employee perks to bolster growth

The Houston-based On Target! Marketing and Advertising has been recognized for ...

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3Aug

On-Target! Agency Wins Big at 2015 Texas Star Awards

On-Target! Agency was presented with four prestigious awards from the Texas Association of Builders at the 2015 Star Awards this past Thursday including Best Website, Best Radio Commercial and Best Brochure. ...

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2Jan

On-Target! Wins National Awards For Best Special Promotion

In 2014, the great minds at On-Target! Agency came together, organized and implemented an Award Winning Special Promotion project that brought their client, Maxitile, to the next level. The project, ...

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