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On-Target! Makreting | Digital Marketers In Houston | Clever Ideas for Builder Videos in 2018
12Jan

Clever Ideas for Builder Videos in 2018

Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information World) This is a great opportunity for ...

On-Target! Makreting | Digital Marketers In Houston | Putting Trust Back in Social Media
3Jan

Putting Trust Back in Social Media

2017 was a big year for social media. Brands playing catch up joined forces with hundreds of other companies using platforms like Facebook and Twitter to build stronger consumer relationships — with good reason. ...

On-Target! Makreting | Digital Marketers In Houston | This Year in Statistics
26Dec

This Year in Statistics

 As we move into 2018, you may be rethinking everything from job roles to marketing tactics that will help in staying ahead of the curve.  This is a good time to take a look back on 2017 statistics ...

On-Target! Makreting | Digital Marketers In Houston | Content: Your Sales Team's Secret Sauce
21Dec

Content: Your Sales Team's Secret Sauce

Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, this has some truth to it, but not entirely. Because content isn’t meant for just getting leads. One of the best ...

On-Target! Makreting | Digital Marketers In Houston | 5 Tips for Creating a 2018 Marketing Plan
13Dec

5 Tips for Creating a 2018 Marketing Plan

Is it time to take a good, hard look at your company's marketing strategy? Creating a 2018 marketing plan will help set you on the right course to making goals a reality. Without a plan in place, it can become ...

On-Target! Makreting | Digital Marketers In Houston | Does My Company Need HubSpot?
5Dec

Does My Company Need HubSpot?

HubSpot is good at what they do, and that's probably why they are one of the fastest growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term “Inbound Marketing” before, and ...

On-Target! Makreting | Digital Marketers In Houston | How to Boost Your Sales with Artificial Intelligence
28Nov

How to Boost Your Sales with Artificial Intelligence

 You don't need to employ a larger sales staff or even drive thousands of additional shoppers to your location to increase your sales. You just need to optimize the ...

On-Target! Makreting | Digital Marketers In Houston | How Are Top Home Builders Using Digital Marketing?
20Nov

How Are Top Home Builders Using Digital Marketing?

The real estate industry can no longer rely on print ads and billboards to sell homes. More and more home builders are taking advantage of digital marketing tacts. In fact, the top digital trends for home builders ...

On-Target! Makreting | Digital Marketers In Houston | Creating Content People Care About
13Nov

Creating Content People Care About

Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound ...

On-Target! Makreting | Digital Marketers In Houston | How Often Should I Post on Facebook?
6Nov

How Often Should I Post on Facebook?

As someone using social media marketing, it can be hard to know when is the best time to post, how often to post, and what kind of content to post. You don't want your advertising dollars if you are sponsoring ...

On-Target! Makreting | Digital Marketers In Houston | 5 Tips for Hiring an Inbound Marketing Agency
28Sep

5 Tips for Hiring an Inbound Marketing Agency

Many business owners are hesitant to hand over control to an inbound marketing agency, however, the support of an experienced team can allow business owners to focus on what they know best: their business. The ...

On-Target! Makreting | Digital Marketers In Houston | How to Start Advertising on YouTube
13Sep

How to Start Advertising on YouTube

If you are reading this, you are probably pretty confident that YouTube advertising can be a good investment for your business, and we must agree. 

On-Target! Makreting | Digital Marketers In Houston | Inbound Marketing Stats That Might Surprise You
11Sep

Inbound Marketing Stats That Might Surprise You

Inbound marketing has become the go-to method for all marketers to attract customers to them rather than the other way around. If you're just now starting an inbound marketing campaign, it pays to look at what ...

On-Target! Makreting | Digital Marketers In Houston | 7 Mantras Great Leaders Live By
8Sep

7 Mantras Great Leaders Live By

What does it really mean to be a leader? We all know that there is no one equation for what makes a good leader, but these mantras can provide some valuable guidelines. Hubspot recently ...

On-Target! Makreting | Digital Marketers In Houston | 5 Steps for Managing Disaster Recovery for Your Business
1Sep

5 Steps for Managing Disaster Recovery for Your Business

For many business owners, the hardest part starts now. A natural disaster impacts even those who have not experienced property damage. It’s important to keep our spirits ...

On-Target! Makreting | Digital Marketers In Houston | Discover Why Household Convenience Designs Are Trumping More Bedrooms
24Aug

Discover Why Household Convenience Designs Are Trumping More Bedrooms

Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not ...

On-Target! Makreting | Digital Marketers In Houston | Losing Out to Competitors? It's Time to Start Creating Value
23Aug

Losing Out to Competitors? It's Time to Start Creating Value

If competitors are consistently beating you out, then you need to rethink your value proposition. In all likelihood, they've found ways to add or create enough value to keep prospects away from your business. ...

On-Target! Makreting | Digital Marketers In Houston | Creating a Homebuyer Persona
22Aug

Creating a Homebuyer Persona

How well do you actually know the people you are trying to sell homes to? Understanding your customer is an essential step to real estate marketing. By creating a buyer persona, you ...

On-Target! Makreting | Digital Marketers In Houston | How can I use Video to Improve Sales?
22Aug

How can I use Video to Improve Sales?

How can I provide information that builds trust and moves buyers to the next stage of the sales process?

On-Target! Makreting | Digital Marketers In Houston | Outdated Sales Techniques That Are Flat Out Terrible
18Aug

Outdated Sales Techniques That Are Flat Out Terrible

Cliches abound in the sales industry. It is a field that almost seems stuck in traditional and nearly unable to adapt to change. The following are a few of the terrible sales closing techniques that simply no ...

On-Target! Makreting | Digital Marketers In Houston | 7 Tips to Create the Perfect Buyer Persona
17Aug

7 Tips to Create the Perfect Buyer Persona

Buyer personas are a crucial component of successful real estate marketing, particularly for the sales departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs ...

On-Target! Makreting | Digital Marketers In Houston | How to Attract the Right Buyers in Real Estate
17Aug

How to Attract the Right Buyers in Real Estate

When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and, ultimately, become happy homeowners. ...

On-Target! Makreting | Digital Marketers In Houston | 5 Characteristics of a Texas Homebuyer
17Aug

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer ...

On-Target! Makreting | Digital Marketers In Houston | How to Double Your Sales in One Year
14Aug

How to Double Your Sales in One Year

Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the steps you should take to work towards ...

On-Target! Makreting | Digital Marketers In Houston | 3 Steps to Create Content People Care About
14Aug

3 Steps to Create Content People Care About

Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound ...

On-Target! Makreting | Digital Marketers In Houston | Top 4 Digital Tactics That Are Selling More Homes
27Jul

Top 4 Digital Tactics That Are Selling More Homes

A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as television. However, if you want to sell ...

On-Target! Makreting | Digital Marketers In Houston | 5 Reasons Why No One is Watching Your Video Content
19Jul

5 Reasons Why No One is Watching Your Video Content

Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is ...

On-Target! Makreting | Digital Marketers In Houston | Take Advantage of LinkedIn in 3 Easy Steps
18Jul

Take Advantage of LinkedIn in 3 Easy Steps

More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its fullest potential?

...
On-Target! Makreting | Digital Marketers In Houston | Three Ways Email is Evolving in 2017
17Jul

Three Ways Email is Evolving in 2017

There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels.  This "old-fashioned" form of ...

On-Target! Makreting | Digital Marketers In Houston | Turn Web Leads Into Buyers Through Email Automation
17Jul

Turn Web Leads Into Buyers Through Email Automation

For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer.  However, that is extremely difficult and a large portion of those reached through marketing will not ...

On-Target! Makreting | Digital Marketers In Houston | 10 of the Best Office Pranks
17Jul

10 of the Best Office Pranks

At On-Target!, we're a huge fan of work hard + play hard. Visit our office on an employee birthday and you just might get a glimpse of the creme of the crop of office pranks, like that time we turned Lindsey's desk ...

On-Target! Makreting | Digital Marketers In Houston | What Does the New
14Jul

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term. However, ...

On-Target! Makreting | Digital Marketers In Houston | Marketing to Realtors Will Help You Sell More Homes
5Jul

Marketing to Realtors Will Help You Sell More Homes

New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or broker. Realtors who build ...

On-Target! Makreting | Digital Marketers In Houston | Marketing for Engineering Firms: Where to Start
28Jun

Marketing for Engineering Firms: Where to Start

Over the years, our team has been privileged to work with several reputable engineering firms. While each firm was as unique and different as individual people, they all seemed to share a general approach to ...

On-Target! Makreting | Digital Marketers In Houston | 3 Homebuyer Personas You Should Be Targeting
21Jun

3 Homebuyer Personas You Should Be Targeting

Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is influenced by diverse interests, ...

On-Target! Makreting | Digital Marketers In Houston | 5 Wasteful Spends by Real Estate Developers
21Jun

5 Wasteful Spends by Real Estate Developers

What are developers wasting their money on when it comes to real estate marketing?

As a real estate developer, you probably already shoulder many ...

On-Target! Makreting | Digital Marketers In Houston | 3 Tactics for Generating Leads with Mobile Marketing
14Jun

3 Tactics for Generating Leads with Mobile Marketing

Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing ...

On-Target! Makreting | Digital Marketers In Houston | 8 Signs It’s Time to Hire a Marketing Agency
14Jun

8 Signs It’s Time to Hire a Marketing Agency

Making the decision to spend money to make more money is intimidating. It’s important not to forget the potential interest you have to gain.

When considering hiring a ...

On-Target! Makreting | Digital Marketers In Houston | Get More Leads on Social Media with these 4 Tips
13Jun

Get More Leads on Social Media with these 4 Tips

If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new developments and connect with ...

On-Target! Makreting | Digital Marketers In Houston | 3 Examples of Effective B2B Content Marketing
13Jun

3 Examples of Effective B2B Content Marketing

If you're a B2B company who isn't investing in content marketing, you're in the minority – as 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content ...

On-Target! Makreting | Digital Marketers In Houston | 4 Tips for Driving Home Sale Leads with Social Media
13Jun

4 Tips for Driving Home Sale Leads with Social Media

 

On-Target! Makreting | Digital Marketers In Houston | 3 Proven Ways to Get More B2B Leads
13Jun

3 Proven Ways to Get More B2B Leads

 

On-Target! Makreting | Digital Marketers In Houston | 5 Essential Emails Home Builders Should Send Regularly
9Jun

5 Essential Emails Home Builders Should Send Regularly

Email marketing works. It provides an excellent return on your invested time and money.

On-Target! Makreting | Digital Marketers In Houston | How Programmatic Marketing Works
9Jun

How Programmatic Marketing Works

Has your media strategy kept up with the times? Buying banners on sites one-by-one is like watching black and white TV. Programmatic is how digital media marketing works today. With over 4.7 billion websites on the ...

On-Target! Makreting | Digital Marketers In Houston | Cold Calling Meets Email Marketing
3May

Cold Calling Meets Email Marketing

With technology growing as fast as it is, some might believe email marketing is outdated in today’s world of SEO, social media, video and digital advertising. But the truth is — email marketing works. No matter how ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Marketing & Advertising Rises in the Ranks
5Jan

On-Target! Marketing & Advertising Rises in the Ranks

On-Target! Agency, a full-service advertising and marketing firm, was recently recognized for “Marketing Campaign of the Year” at Houston’s Best PRISM Awards and for “Best Website” at the Texas Annual Star Awards. ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Wins 12 Titles at 2016 Houston’s Best PRISM Awards
28Dec

On-Target! Wins 12 Titles at 2016 Houston’s Best PRISM Awards

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized with 12 awards, including the Grand Award in Promotion, at the 2016 Houston’s Best PRISM Awards presented ...

On-Target! Makreting | Digital Marketers In Houston | Striving to Be One of Houston's Best Places to Work
9Dec

Striving to Be One of Houston's Best Places to Work

For the third time On Target! Agency has been named Houston area’s 100 fastest-growing private companies. CEO Scott Steiner ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Nominated for 11 Marketing Achievement Awards
8Jun

On-Target! Agency Nominated for 11 Marketing Achievement Awards

On-Target! Agency has been nominated for 11 marketing achievement awards at the Texas Association of Builders Annual Star Awards this July at the Gaylord Resort in Grapevine, Texas.

On-Target! Makreting | Digital Marketers In Houston | Google Names On-Target! Marketing an 'All-Star'
4May

Google Names On-Target! Marketing an 'All-Star'

On-Target! Marketing & Advertising has yielded exceptional results in many of its latest Search Engine Marketing (SEM) campaigns. This success is largely due to its implementation of Google Adwords ...

On-Target! Makreting | Digital Marketers In Houston | Best Agency For Real Estate Clients
10Apr

Best Agency For Real Estate Clients

National award-winning agency, On-Target! Marketing and Advertising, announced today five new real estate developments added to their client list. As a leading force in real estate marketing, the On-Target! team is ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Nominated for National Award by NAHB
8Jan

On-Target! Agency Nominated for National Award by NAHB

On-Target! Agency has been nominated for Best Radio Commercial at the National Sales & Marketing Awards to be held on January 19, 2016 in Las Vegas, Nevada. The Nationals℠ is presented by National Association ...

On-Target! Makreting | Digital Marketers In Houston | Houston’s Best Marketing for Building Materials Suppliers
8Oct

Houston’s Best Marketing for Building Materials Suppliers

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized for Houston’s best marketing for building materials suppliers with 4 prestigious awards from the 2016 ...

On-Target! Makreting | Digital Marketers In Houston | Recognized as Houston’s Best Marketing for Real Estate Developers
7Oct

Recognized as Houston’s Best Marketing for Real Estate Developers

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized as Houston’s best marketing for real estate developers at the 2016 Houston’s Best PRISM Awards presented by ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Wins Marketing Campaign of the Year
2Oct

On-Target! Agency Wins Marketing Campaign of the Year

On-Target! Agency announced today that it has been awarded six titles, including Marketing Campaign of the Year, at the 2015 Houston’s Best PRISM Awards held on October 3rd, presented by the Greater ...

On-Target! Makreting | Digital Marketers In Houston | On Target! Wins Rookie of the Year at the BMA Lantern Awards
2Oct

On Target! Wins Rookie of the Year at the BMA Lantern Awards

Last night was all a buzz at the 2014 BMA Lantern Awards of Texas, which recognizes excellence in business-to-business advertising and marketing communications. OnTarget! Marketing & Advertising was thrilled to ...

On-Target! Makreting | Digital Marketers In Houston | Houston Business Journal: Meet the Fast 100
31Aug

Houston Business Journal: Meet the Fast 100

Marketing firm focuses on employee perks to bolster growth

The Houston-based On Target! Marketing and Advertising has been recognized for ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Wins Big at 2015 Texas Star Awards
3Aug

On-Target! Agency Wins Big at 2015 Texas Star Awards

On-Target! Agency was presented with four prestigious awards from the Texas Association of Builders at the 2015 Star Awards this past Thursday including Best Website, Best Radio Commercial and Best Brochure. ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Wins National Awards For Best Special Promotion
2Jan

On-Target! Wins National Awards For Best Special Promotion

In 2014, the great minds at On-Target! Agency came together, organized and implemented an Award Winning Special Promotion project that brought their client, Maxitile, to the next level. The project, ...

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