When your business spans continents, your website should do more than just inform—it should inspire confidence, open conversations, and convey global credibility. That was the thinking behind Avela Global’s complete website redesign, led by On-Target! Marketing.
The Challenge: Outdated but Informative Website
Avela Global had the expertise, the network, and the track record—but their website was due for an upgrade. While the original site provided insightful information and served the company well through its earlier phases, it no longer reflected Avela’s growing international presence. As new branches opened across Asia and Europe—and with a major expansion into Dubai on the horizon—a more modern, strategic website redesign became essential.
Gary Young, founder and CEO of Avela Global, was preparing to open doors in Dubai as the company expanded beyond its established offices in Houston and Shanghai. With thriving operations in Vietnam and Cambodia, and plans underway for Mumbai, London, and Dubai by 2026, Avela needed a digital platform that could grow alongside its global footprint.
The Solution: Strategic Design Meets Global Storytelling
On-Target! transformed Avela’s digital presence through a thoughtful, modern website redesign that builds trust from the very first click. The new website is clean, intuitive, and rooted in real-world authenticity.
One of the best moves? We used Gary’s own smartphone videos—raw footage taken at manufacturing plants and partner factories—throughout the site as video headers. This grounded the brand in transparency and trust. Visitors don’t just read about Avela’s supply chain expertise—they see it in motion.
To elevate the design while staying true to the on-the-ground reality, we paired these authentic visuals with polished stock photography, achieving a balance of grit and professionalism that mirrors Avela’s operations in the field.
Credibility That Clicks
From the homepage to the solutions section, we clarified Avela’s messaging: “From Concept to Delivery” isn’t just a tagline—it’s the company’s full-service promise. We restructured the site around client pain points, showing how Avela helps businesses stop wasting time and start focusing on what matters.
Clear callouts—like “Get Started,” “Schedule a Consultation,” and “See Our Solutions”—are designed to drive conversions and create a smoother path for new client engagement. Strategic messaging reinforces Avela’s strengths: English-speaking teams, local experts, transparency, risk reduction, and end-to-end management.
A Platform Built for Growth
The new site doesn’t just reflect where Avela Global is today—it’s ready for where they’re going next. As Gary Young opens new branches in Dubai and beyond, this site serves as a digital ambassador—one that speaks to partners, prospects, and investors in a voice that’s confident, modern, and real.
If your website no longer reflects where your business is headed, it’s time for a change. Partner with On-Target! Marketing to turn your site into a high-performing, credibility-building platform that tells your story—and opens doors to new opportunities. Let’s redesign your website to match the momentum you’re building.
