Sales is harder than ever — not because buyers don’t want to buy, but because sellers don’t always have what they need to win trust, deliver value, and move prospects forward.
That’s where sales enablement comes in.
Sales enablement is all about equipping your sales team with the right tools, content, and resources to have better conversations, answer tough questions, and close more deals — faster.
And while marketing and sales often operate in separate lanes, the smartest companies know these teams should be working together to create resources that directly support the sales process.
Let’s break down some of the most effective types of sales enablement materials your team might be missing.
1. Sales Presentations & Pitch Materials
→ Tell your story clearly, consistently, and confidently.
Great sales decks aren’t just pretty slides — they’re strategic tools. Whether it's a high-level company overview or a customized pitch for a specific industry, the goal is to deliver a message that feels relevant and sharp.
Examples:
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Custom pitch presentations
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Industry-specific decks
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Product one-pagers
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Leave-behind PDFs
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Cold outreach intro decks
2. Visual Content & Infographics
→ Make the complex feel simple.
Sometimes a visual says it best. Infographics, diagrams, and charts can quickly clarify what words alone can’t — helping buyers understand why your solution matters.
Examples:
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Process flowcharts
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Competitive comparison charts
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Visual sales playbooks
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Infographics that simplify data or steps
3. Digital & Interactive Content
→ Engage buyers beyond the basics.
Today’s buyers expect more than static PDFs. Interactive content makes your sales materials more engaging and memorable.
Examples:
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Explainer videos
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Interactive brochures or PDFs
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ROI calculators
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Online quizzes or configurators
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Customer testimonial videos
4. Trade Show Tactics
→ Maximize every event interaction.
Trade shows aren’t just about showing up — they’re about standing out. Sales enablement can extend across every stage of an event.
Examples:
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Pre-show outreach strategy
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At-show visuals, booth content, or giveaways
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Post-show follow-up materials
5. Sales Tools & Collateral
→ Put the right words at their fingertips.
Empowering sales teams often means giving them ready-to-use resources that help guide conversations, overcome objections, and position your brand as the best choice.
Examples:
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Objection-handling battle cards
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Email templates & call scripts
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Case studies & client success stories
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Pricing guides & feature matrices
6. Training & Enablement Support
→ Speed up onboarding & skill-building.
New hires (or even seasoned reps) need quick ways to learn what works and what doesn’t. Internal tools keep everyone aligned.
Examples:
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Sales onboarding kits
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Quick-reference guides
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Microlearning videos or PDFs
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Cheat sheets for products or messaging
7. Content for Account-Based Sales (ABM)
→ Make it personal — because it should be.
For high-value accounts, generic content won’t cut it. Personalized materials show extra effort and make prospects feel like a priority.
Examples:
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Customized pitch decks for key accounts
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Landing pages or microsites
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Personalized video intros or demos
Final Takeaway: Sales Enablement Isn't Just "Nice to Have" — It's Revenue Fuel
Sales enablement is how marketing and sales teams work smarter together. It’s not about more content — it’s about the right content, built for real-world sales conversations.
At On-Target!, we help sales-driven organizations create tools that actually get used — not lost in a shared folder.
→ Ready to arm your team with better sales tools?
Let’s build something that sells.
