Cracking Creativity: 5 Brilliant Easter Ads That Prove Good Advertising is All About Having Fun
At On-Target!, we love clever creative — especially when brands use seasonal moments like Easter to show off their playful side. Great advertising doesn't always have to be serious. Sometimes, the smartest campaigns are the ones that make you smile, double-take, or simply appreciate the unexpected.
Here are five egg-cellent examples (sorry, we had to) of brands using Easter as an opportunity to break through the noise and connect with their audience in memorable ways.
1. Chocolate Beer Bottle — A Sweet Twist on Packaging
This clever visual shows a classic green beer bottle... wrapped in foil... only to reveal it's actually made of chocolate. It's unexpected, a little cheeky, and perfectly timed for Easter's chocolate obsession. Proof that good design and creative packaging can instantly elevate a product — or at least make you do a double take.
Lesson: Visual surprises catch attention fast. Play with perceptions!
2. Kölner Zoo — Cracking Up Over a Baby Crocodile
Easter eggs usually mean chicks and bunnies... but this zoo flipped the script. Their ad features a crocodile hatching out of an egg, with a childlike doodle of a cartoon dino drawn on the shell. It's adorable, attention-grabbing, and on-brand for a zoo that wants to remind visitors of all creatures — not just the fluffy ones.
Lesson: Think beyond the obvious Easter symbols. What’s your brand’s unique twist?
3. Nescafé — For Coffee Lovers, Every Bean is Golden
This ad turns a coffee bean into an Easter egg — because let’s be honest, coffee is basically adult Easter candy. The cracked shell reveals a rich, textured bean inside, tying Nescafé’s product directly to the holiday moment without being forced.
Lesson: You don’t have to change your product — just change the context.
4. Käfer Chocolates — A Little Easter Humor Goes a Long Way
Two chocolate bunnies, side by side. One’s missing its ears. The other says “Happy Easter.” The earless one replies: “What?” It’s simple. It’s funny. And it’s totally relatable if you’ve ever snuck a bite of an Easter treat before gifting it.
Lesson: Humor builds connection — especially when it’s rooted in relatable moments.
5. Oreo — Turning Cookies Into Bunny Ears
They went ultra-minimalist with this ad — using two cookies positioned just right to mimic bunny ears. No elaborate setup, no big copy. Just instantly recognizable brand elements used in a smart, seasonal way.
Lesson: You don’t always need a lot of words. Strong visuals can say it all.
Why These Ads Work
→ They stop the scroll.
→ They use brand elements creatively.
→ They tie into Easter without being cliché.
→ They bring a little joy.
That’s what great advertising does — it connects emotionally, visually, and often playfully.
Ready to Crack Open Big Ideas for Your Brand?
Whether it’s Easter, summer, or just your next campaign — On-Target! is here to help your brand stand out with creativity that actually works.
