In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that an average person remembers more from watching a video as compared to reading text or looking at images. When your viewers see your company’s brand name, hear your voice, and understand your vision, they are more likely to feel a stronger connection with you. 

Here are five essential elements of video production to help you make informed decisions:

Set goals

Just like other forms of marketing, you need to set clear and easily attainable goals. These goals should be: 

• Specific (simple, significant)
• Measurable (meaningful)
• Achievable (agreed, attainable)
• Relevant (realistic and resourced)
• Time-bound

For instance, your goals could be: raising your sales within a certain time period, improving your brand awareness, or generating more leads within a stipulated time period. This is the longest phase of a video production process and investing enough time here will ensure that your video is a success.

Identify your target audience

Identifying your target audience is a crucial step in the video production process. A clear view of your ideal viewer group will ensure an undiluted message. Make efforts to create your buyer’s persona. By doing so, you’ll be able to speak to one person in the crowd. The biggest benefit of this strategy is that you’ll attract many people who resonate with your brand’s message. When your target audience sees that your content is giving them good value, you’ll gain from returning customers.

Create an impressive and creative content

After identifying your target audience, match it with your goals and come out with your content or core message. Reflect on what you want your audience to do after this video and work backward from there. An essential element in the production stage is writing an impactful script. A meaningful script should capture the attention of the audience and keeps them glued till the end. Also, be prepared to change your script a few times until you're certain you understand your customers and their intent.

Choose the right camera for video production

Creating a professional-looking video makes a good impression on your customers. If you don’t have the know-how of video creation, you can take the help of a professional agency. If you choose to do it on your own, you’ll most likely need a camera, a microphone, and lights. You can also practice videography with gadgets such as your iPhone or Android smartphone. If you already own a DSLR or mirrorless camera, you can start working on video production right away.

Track and optimize

After you’re done with your video production process, it’s time to chart out a strategy for sales, marketing, and support. For a marketer, video analytics is important as it gives you vital information on views, attention spans, click-through rates (CTR), and much more. You can also identify which videos are working better than others.

About On-Target 

At On-Target, we provide a wide variety of marketing and advertising services under one umbrella. We offer services like content writing, graphic design, brand strategy, inbound marketing, pay-per-click management, media buying, social media marketing, video production, and web development. We will recommend the right solutions for you.

You can reach out to us at 281-444-4777. You can also fill our online contact form to know more about our services.