Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information World) This is a great opportunity for home builders to provide valuable information and move potential homebuyers along the sales process. But how do we stand out from the clutter? Here are a few clever ways to grab the attention of potential homebuyers using video marketing.
Instead of a photo-slideshow, why not do a 360 video? Homebuyers want to see houses. Lots of them. And even more so, they want to see the insides of houses. A 360 virtual walkthrough can demonstrate how a house is designed and what it’s like to actually be inside of it, showcasing the features, spaces, and aesthetics of the house. If the viewer enjoys the experience, they are more likely to take the next step and visit the home in person. Fortunately, 360 video are tools have become increasingly more available and supported by social media platforms.
Facebook Watch Channel
One key to building interest in your videos and attracting homebuyers is creating a series. Facebook Watch Channel allows users to discover new shows, find new episodes based on what's trending, and even save episodes to view for later. This is a great opportunity to create a short video series on the home buying or building process. Topics could include featured floorplans, energy efficiency pointers or how to research a neighborhood. You can also consider making each one of your blogs posts into a short video series.
Live Video Grand Opening
What if you could have an open house on the internet? Turns out, you can. Hosting a live open house makes it easy for you to reach as many people as possible and create a high engagement with potential homebuyers without requiring them to be at the property. Social media platforms are giving more importance to live videos and are constantly looking for ways to improve both the user and publisher experience. 1 in every 5 Facebook video is live and is watched 3 times longer than normal videos.
Looking for expertise in video production, editing or promotion? We’re here to help. Just ask On-Target!.