How Can We Promote The Holidays in Our Next Campaign?
Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are a few ways you can take advantage of the holiday season in your next marketing campaign.
Gift Card Promotion
In the spirit of gift giving, now is the perfect time to run a generous promotion to entice new clients or customers and let them know you care. For example, you could send out an e-blast to your prospects offering them a gift card to a local restaurant or popular chain with the purchase of your product or service. Spice up the e-blast with holiday design and messaging, with a big focus on customer appreciation. You could also offer a discount rather than a gift card, depending on your type of audience.
Video Greeting Card
A light-hearted video greeting card can serve as a thank you and holiday treat to clients. It’s also a great way to build on creating customer trust and human connection. At a time when email inboxes are stuffed full of holiday greetings, a video can help make your message stand out. After sharing the video via email, you can upload it to social media where it will be viewed 3x more than static images. Keep it mind your video doesn’t have to be expensive to be effective. Here are a few examples of brilliant video holiday marketing campaigns.
Unique Direct Mail Piece
Delight your existing customers or clients with a unique direct mail piece. This is a great time to stand out as customers pay more attention to their mail over the holidays. According to the United States Postal Service, approximately 3 out of 4 direct mail customers receive and open their mail the same day it's delivered. A beautifully designed holiday card can stand out from the clutter, build brand loyalty and potentially inspire customers to take action.
Give Back to a Charity
Giving back during the holiday season can be incredibly impactful. Rather than spending extra dollars on an advertising campaign, you could invest a portion of your marketing spend in a non-profit sponsorship. Highlight your chosen charity on social media with details on why you support the cause, inviting others to do the same. Don’t underestimate the power of cause-marketing, as 90 percent of shoppers are likely to switch to a cause-branded product, according to Forbes.
Share Office Celebrations
Did your office have an ugly sweater contest or holiday party? Did someone bring in pumpkin pie? Did you decorate the office space? Sharing your office holiday shenanigans on social media is great opportunity for you to showcase the people behind your brand. Your customers will enjoy seeing a more personal side to your business that they can connect with.
Festive Landing Page
If you’re running any kind of campaign this holiday season, you’ll want to include landing pages and catchy messaging that match your theme! Here are a few ideas for holiday messaging to tie into your promotion:
- FA LA LA LA LA
- Jingle All The Way
- Dashing Through the Snow
- Baby It’s Cold Outside
- Joy To The World
- Let it Snow
- Naughty or Nice
- Don’t Get Your Tinsel in a Tangle
- Walking In A Winter Wonderland
- You’ll Shoot Your Eye Out, Kid.
- The Weather Outside is Frightful, But The Fire is So Delightful