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On-Target! Makreting | Digital Marketers In Houston | On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards
11Oct

On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards

Our Houston digital marketing agency was recently awarded Website of the Year for our work on allpointsgroup.com and Sales ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Email Campaign Strategies?
4Oct

What Are Examples of Email Campaign Strategies?

 

Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 ...

On-Target! Makreting | Digital Marketers In Houston | Do You Need Help with Video Production?
2Oct

Do You Need Help with Video Production?

Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video is an effective way to improve ...

On-Target! Makreting | Digital Marketers In Houston | How Can You Help People Experiencing Homelessness?
2Oct

How Can You Help People Experiencing Homelessness?

Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives.

...
On-Target! Makreting | Digital Marketers In Houston | Our Agency is Relocating to The Cannon
2Oct

Our Agency is Relocating to The Cannon

Effective October 21st, On-Target!, Houston's digital marketing agency, will be moving to The Cannon located at

27Sep

Should We Be Doing Offline Marketing?

Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means utilizing a ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Effective Website Copy?
20Sep

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience ...

On-Target! Makreting | Digital Marketers In Houston | How Do I Find My Target Audience?
13Sep

How Do I Find My Target Audience?

Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.

On-Target! Makreting | Digital Marketers In Houston | Answers to Common Business Marketing Questions
6Sep

Answers to Common Business Marketing Questions

It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving. The ...

On-Target! Makreting | Digital Marketers In Houston | What is a Buyer's Journey?
4Sep

What is a Buyer's Journey?

What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying ...

On-Target! Makreting | Digital Marketers In Houston | How Can I Grow My Email List?
30Aug

How Can I Grow My Email List?

Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check their ...

On-Target! Makreting | Digital Marketers In Houston | What is a CRM? And Why Should I Use One?
28Aug

What is a CRM? And Why Should I Use One?

Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.

On-Target! Makreting | Digital Marketers In Houston | What's new with Google and SEO?
23Aug

What's new with Google and SEO?

When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent ...

On-Target! Makreting | Digital Marketers In Houston | What are the Best Marketing Books?
21Aug

What are the Best Marketing Books?

Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good ...

On-Target! Makreting | Digital Marketers In Houston | What Should My Email Open Rate Be?
9Aug

What Should My Email Open Rate Be?

How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less if you ...

On-Target! Makreting | Digital Marketers In Houston | What Are The Best Free Keywords Tools?
2Aug

What Are The Best Free Keywords Tools?

With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords and phrases you should be using to reach new people on Google. In fact, ...

On-Target! Makreting | Digital Marketers In Houston | How Can I Optimize for Local SEO?
25Jul

How Can I Optimize for Local SEO?

Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help ...

On-Target! Makreting | Digital Marketers In Houston | The Worst Advice You Could Get About Social Media Marketing
18Jul

The Worst Advice You Could Get About Social Media Marketing

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you ...

On-Target! Makreting | Digital Marketers In Houston | 7 Stats to Know Before Your Next Email Campaign
11Jul

7 Stats to Know Before Your Next Email Campaign

Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, ...

On-Target! Makreting | Digital Marketers In Houston | 7 Hacks for Highly Converting Landing Pages
3Jul

7 Hacks for Highly Converting Landing Pages

A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook ...

On-Target! Makreting | Digital Marketers In Houston | A Simplified Checklist for Running a Google Ad Campaign
19Jun

A Simplified Checklist for Running a Google Ad Campaign

If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads ...

On-Target! Makreting | Digital Marketers In Houston | Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
13Jun

Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics

If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or ...

On-Target! Makreting | Digital Marketers In Houston | How to Get Better Results from Your Marketing Videos
7Jun

How to Get Better Results from Your Marketing Videos

Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.

On-Target! Makreting | Digital Marketers In Houston | 5 Hot Tidbits to Know This Month in Marketing
6Jun

5 Hot Tidbits to Know This Month in Marketing

Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps ...

On-Target! Makreting | Digital Marketers In Houston | Should My Brand Be Advertising on Instagram?
31May

Should My Brand Be Advertising on Instagram?

The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 ...

On-Target! Makreting | Digital Marketers In Houston | 5 Reasons Your Sales Follow-up is Failing
30May

5 Reasons Your Sales Follow-up is Failing

 

You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it ...

On-Target! Makreting | Digital Marketers In Houston | 7 Signs You Need Help With Inbound
27May

7 Signs You Need Help With Inbound

While the inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they don’t haven't benefited from coaching or direction from an ...

On-Target! Makreting | Digital Marketers In Houston | A Simple Cheat Sheet for Winning at SEO
17May

A Simple Cheat Sheet for Winning at SEO

Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the ...

On-Target! Makreting | Digital Marketers In Houston | Facebook Hates These 5 Types of Ads
6May

Facebook Hates These 5 Types of Ads

Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest ...

On-Target! Makreting | Digital Marketers In Houston | How to Inspire People to Care About Your Brand
24Apr

How to Inspire People to Care About Your Brand

Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ways to Explain Hubspot to Your Boss (and get them onboard)
19Apr

5 Ways to Explain Hubspot to Your Boss (and get them onboard)

Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead compared ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Named Top HubSpot Agency in Houston
16Apr

On-Target! Named Top HubSpot Agency in Houston

 On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve achieved for our clients using this software platform.

On-Target! Makreting | Digital Marketers In Houston | Digital Marketing: Expectations vs. Reality
8Apr

Digital Marketing: Expectations vs. Reality

There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign follow-up at the end of the quarter. As marketers and creatives, we tend to dream big. Which is ...

On-Target! Makreting | Digital Marketers In Houston | Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos
1Apr

Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos

So you’re interested in learning more about Inbound Marketing? You came to the right place.

On-Target! Makreting | Digital Marketers In Houston | 3 Reasons Why Your Business Needs a CRM
26Mar

3 Reasons Why Your Business Needs a CRM

Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.

On-Target! Makreting | Digital Marketers In Houston | 3 Most Common Misconceptions About SEO
22Mar

3 Most Common Misconceptions About SEO

There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and ...

On-Target! Makreting | Digital Marketers In Houston | 5 Things Your Customers Wish You Knew
18Mar

5 Things Your Customers Wish You Knew

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply ...

On-Target! Makreting | Digital Marketers In Houston | 5 Top News Stories in Marketing Right Now
4Mar

5 Top News Stories in Marketing Right Now

Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO updates to changing ad guidelines and trending consumer behavior – a new piece of ...

On-Target! Makreting | Digital Marketers In Houston | 12 Marketing & Sales Puns To Spice up Your Day
25Feb

12 Marketing & Sales Puns To Spice up Your Day

Jokes aren’t just a way to pass the time (or annoy your colleagues), they’re also a great way to infuse humor into your marketing strategy. A good marketing campaign doesn’t always mean ...

On-Target! Makreting | Digital Marketers In Houston | Psychological Marketing Tactics to Influence Consumer Behavior
18Feb

Psychological Marketing Tactics to Influence Consumer Behavior

Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This ...

On-Target! Makreting | Digital Marketers In Houston | How to Get Prospects Excited to Talk Business
7Feb

How to Get Prospects Excited to Talk Business

Are your prospecting emails and sales calls not getting a response? Or are you having a few great conversations with a prospect only to be met with silence once the proposal is presented?

On-Target! Makreting | Digital Marketers In Houston | Which Marketing Strategies Bring in the Best Leads?
7Feb

Which Marketing Strategies Bring in the Best Leads?

If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?

On-Target! Makreting | Digital Marketers In Houston | How Can I Make LinkedIn My Best Sales Tool?
7Feb

How Can I Make LinkedIn My Best Sales Tool?

LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.

...
On-Target! Makreting | Digital Marketers In Houston | The Straightforward Guide to S.M.A.R.T Goals
7Feb

The Straightforward Guide to S.M.A.R.T Goals

I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.

You likely have multiple goals you want to accomplish, but… are these goals being broken ...

On-Target! Makreting | Digital Marketers In Houston | The Real Way to Boost Trade Show Results
7Feb

The Real Way to Boost Trade Show Results

Your prospects don’t need to attend a trade show to learn about your products anymore; they can visit your website, read online reviews, or browse your social media platforms.

However, trade shows are an ...

On-Target! Makreting | Digital Marketers In Houston | Get Real ROI From Your Video Content
4Feb

Get Real ROI From Your Video Content

Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video with ...

On-Target! Makreting | Digital Marketers In Houston | 4 Must-Haves for Turning a Web Visitor into a Contact
28Jan

4 Must-Haves for Turning a Web Visitor into a Contact

Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process ...

On-Target! Makreting | Digital Marketers In Houston | Top 5 Marketing Statistics for 2019
21Jan

Top 5 Marketing Statistics for 2019

It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better ...

On-Target! Makreting | Digital Marketers In Houston | What Does Honest Marketing Look Like?
14Jan

What Does Honest Marketing Look Like?

In an era of click-bate, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive ...

On-Target! Makreting | Digital Marketers In Houston | How to Be Really Good at Growth Marketing
7Jan

How to Be Really Good at Growth Marketing

If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a ...

On-Target! Makreting | Digital Marketers In Houston | 3 Ways to Sell More Using the HubSpot CRM
4Jan

3 Ways to Sell More Using the HubSpot CRM

The HubSpot CRM holds an impressive variety of tools that can help you grow your business. In fact, there are more than 1,000 different ways to use the platform. But are you taking ...

On-Target! Makreting | Digital Marketers In Houston | Marketing Tips Inspired by Football: Amp Up Your Game
27Dec

Marketing Tips Inspired by Football: Amp Up Your Game

They say that Football is more than just a game. It’s a lesson in teamwork, discipline, perseverance, goal-setting, and even time management. But we can draw on even more lessons from ...

On-Target! Makreting | Digital Marketers In Houston | 3 HubSpot Integrations Our Clients Love
17Dec

3 HubSpot Integrations Our Clients Love

Hubspot is king when it comes to bringing everything together in one place. Which means less hassle, more control and not to mention — a seamless alignment between marketing and sales. ...

On-Target! Makreting | Digital Marketers In Houston | The Science of Cute Marketing
10Dec

The Science of Cute Marketing

On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a ...

On-Target! Makreting | Digital Marketers In Houston | Repurposing Content to Create Powerful Sales Emails
30Nov

Repurposing Content to Create Powerful Sales Emails

When it comes to doing Inbound marketing right, email should be a method for inspiring people to actually do something. ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ideas to Spice Up Your Holiday Marketing Strategy
23Nov

5 Ideas to Spice Up Your Holiday Marketing Strategy

Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is ...

On-Target! Makreting | Digital Marketers In Houston | Practices for Creating an Authentic Video Testimonial
16Nov

Practices for Creating an Authentic Video Testimonial

First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful than ...

On-Target! Makreting | Digital Marketers In Houston | Don’t Fall Behind: 2019 Marketing Trends to Watch Out For
7Nov

Don’t Fall Behind: 2019 Marketing Trends to Watch Out For

As marketers, we understand that the playing field is constantly evolving and adapting. So don’t copy and paste your same strategy ...

On-Target! Makreting | Digital Marketers In Houston | Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts
31Oct

Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts

The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means ...

On-Target! Makreting | Digital Marketers In Houston | Are You Annoying Your Customers? Do This Instead
26Oct

Are You Annoying Your Customers? Do This Instead

Getting your word out to potential customers should not need to be a game of nagging and pestering. Chances are if you’re wondering whether or not your marketing tactics are annoying ...

On-Target! Makreting | Digital Marketers In Houston | Inbound Marketing Methodology
16Oct

Inbound Marketing Methodology

During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade ...

On-Target! Makreting | Digital Marketers In Houston | Finding Keywords That Put You on the First Page on Google
7Oct

Finding Keywords That Put You on the First Page on Google

Want to know what the best keywords are that will put you on the first page go Google? While there are tons of keywords research tools we can recommend, like SemRush or Moz — there are ...

On-Target! Makreting | Digital Marketers In Houston | 5 Secrets to Reaching the Unreachable: C-Suite Executives
30Sep

5 Secrets to Reaching the Unreachable: C-Suite Executives

Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal. But how can you craft a pitch that is compelling enough to receive a response? Even in an ...

On-Target! Makreting | Digital Marketers In Houston | 5 Free Short Videos for Insightful Marketing Tips
21Sep

5 Free Short Videos for Insightful Marketing Tips

The marketing landscape is changing continuously. Keeping on top of all the latest trends and techniques can, at times, feel like a full-time job. The good news is you can stay in the ...

On-Target! Makreting | Digital Marketers In Houston | Tips for Creating Viral Content: Where to Start?
14Sep

Tips for Creating Viral Content: Where to Start?

Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social media. ...

On-Target! Makreting | Digital Marketers In Houston | Hubspot Study Shows Blogging Leads to 55% More Traffic
7Sep

Hubspot Study Shows Blogging Leads to 55% More Traffic

You may have heard that if you want to get found online, a business blog is a great way to produce ongoing, fresh and remarkable content to improve your search engine rankings. That’s because by ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Growth Agency Gears up for Inbound 2018
29Aug

On-Target! Growth Agency Gears up for Inbound 2018

Energy companies have OTC. Developers have the International Builders’ Show, and marketers have Inbound 2018. Almost every industry has a conference or trade show that’s ...

On-Target! Makreting | Digital Marketers In Houston | 5 Easy Tricks to Get More Clicks on Your Content
26Aug

5 Easy Tricks to Get More Clicks on Your Content

In a world of endless digital clutter, how do you get people to notice to your content? More importantly, how do you persuade them that the content is worth their time?  It takes more than great writing or a ...

On-Target! Makreting | Digital Marketers In Houston | 5 Free Video Apps to Make Marketing Easier
17Aug

5 Free Video Apps to Make Marketing Easier

If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have ...

On-Target! Makreting | Digital Marketers In Houston | 5 Things to Do Before You Hit Publish, Every Time
10Aug

5 Things to Do Before You Hit Publish, Every Time

Blogging is one of the most critical content marketing tactics for 2018. It’s the the human angle of your business and one of the easiest ways to drive traffic to your site. So it’s pretty important that you are ...

On-Target! Makreting | Digital Marketers In Houston | Using Video to Boost Search Rankings
3Aug

Using Video to Boost Search Rankings

We already know video is a great inbound marketing tool for capturing interest and educating viewers. (And how shoppers are nearly 2 times more likely ...

On-Target! Makreting | Digital Marketers In Houston | Social Media is Taking Over Video and TV
27Jul

Social Media is Taking Over Video and TV

Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years.  And ...

On-Target! Makreting | Digital Marketers In Houston | How to Organically Generate More Leads
20Jul

How to Organically Generate More Leads

Generating organic leads is a bit more similar to picking out your produce than one would think. Organic fruits are the product of a farming system which avoids the use of man-made AD-ditives. Organic leads are the ...

On-Target! Makreting | Digital Marketers In Houston | How Smart TVs Just Got Even Smarter
13Jul

How Smart TVs Just Got Even Smarter

For marketers, we understand that data is a critical asset to delivering relevant marketing campaigns to the right audience. This same information is also key to getting a clear return for all marketing ...

On-Target! Makreting | Digital Marketers In Houston | 3 Reasons Your Website is Desperate for a Pillar Page
9Jul

3 Reasons Your Website is Desperate for a Pillar Page

You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user ...

On-Target! Makreting | Digital Marketers In Houston | How Facebook is Making Advertising More Transparent
29Jun

How Facebook is Making Advertising More Transparent

Facebook recently made two big announcements regarding ad transparency, along with a

22Jun

Here’s What Texas Builders Need to Know About Homebuyers

 Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. ...

On-Target! Makreting | Digital Marketers In Houston | How to Get the Most Out of Google Adwords
15Jun

How to Get the Most Out of Google Adwords

Google claims that you do not need to spend a lot of money on AdWords to get a return on the investment. However, many people are paying for clicks that have zero likelihood of turning into a profit. Here are a few ...

On-Target! Makreting | Digital Marketers In Houston | 5 Terrible Behaviors Marketers Need to Stop
8Jun

5 Terrible Behaviors Marketers Need to Stop

Sometimes it’s not about what you need to start doing and is more about the toxic habits you should pull away from. It’s easy to overlook the bad when your focused on keeping up with the latest trends, especially ...

On-Target! Makreting | Digital Marketers In Houston | 5 Must-Know Google Analytics Stats to Improve Your Marketing
2Jun

5 Must-Know Google Analytics Stats to Improve Your Marketing

Signing up for Google Analytics is free and incredibly user-friendly. But actually knowing what to do with that data can be stressful, as Google spits out an overwhelming amount of data! How should we handle these ...

On-Target! Makreting | Digital Marketers In Houston | Facebook Ad Policies: New Changes & Rules You May Not Have Known Until Now
25May

Facebook Ad Policies: New Changes & Rules You May Not Have Known Until Now

If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under over data privacy, fake news, ...

On-Target! Makreting | Digital Marketers In Houston | Is Print Advertising Dead?
18May

Is Print Advertising Dead?

Are you still trying to decide whether dedicating a portion of your marketing budget to print is worth continuing in the current digital landscape? It’s true that many news outlets and publications have shifted to ...

On-Target! Makreting | Digital Marketers In Houston | Qualities That Really Matter in a Marketing Team
4May

Qualities That Really Matter in a Marketing Team

There’s one thing you know you want from your digital marketing team. That’s ROI. But what are the qualities that will guarantee a team will meet your standards? Some may say creativity, time management, and good ...

On-Target! Makreting | Digital Marketers In Houston | Pinchin’ Tails Event Was a Huge Success
3May

Pinchin’ Tails Event Was a Huge Success

The DPIS Pinchin’ Tails Event last Friday was a blast! We are so excited to have been a VIP sponsor and help raise $25,000 for HomeAid Houston, we can’t think of a worthier cause than building shelters for ...

On-Target! Makreting | Digital Marketers In Houston | Stats That Sum Up the US Housing Market
24Apr

Stats That Sum Up the US Housing Market

How much do you know about the people who are buying homes from your company?

On-Target! Makreting | Digital Marketers In Houston | Unique Ways to Boost Email Open Rates
20Apr

Unique Ways to Boost Email Open Rates

At some point this year you may have come across the standard check-list on how to improve email open rates. This list probably covered tactics such as creating a sense of urgency, giving an offer or discount or ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Recognized as #1 HubSpot Partner Agency
18Apr

On-Target! Recognized as #1 HubSpot Partner Agency

Just six months after becoming a HubSpot Partner, On-Target!, achieved the #1 ranking for Partner Implementation world-wide. To celebrate this accomplishment HubSpot sent founding member Dan Tyre to Houston for a ...

On-Target! Makreting | Digital Marketers In Houston | 5 Examples of Marketing Gone Terribly Wrong
13Apr

5 Examples of Marketing Gone Terribly Wrong

We all love watching other people mess up. As cruel as that sounds, failure also offers some valuable free advice.

On-Target! Makreting | Digital Marketers In Houston | Are You Breaking the Rules of SEO?
6Apr

Are You Breaking the Rules of SEO?

As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as search metrics have greatly improved, ...

On-Target! Makreting | Digital Marketers In Houston | Where Can I Learn About Digital Marketing?
29Mar

Where Can I Learn About Digital Marketing?

The world of digital marketing is moving faster than ever. Need a way to catch-up or stay informed? Even the most successful marketers are always learning new ways to reach and engage their audiences. Here are a ...

On-Target! Makreting | Digital Marketers In Houston | 5 Stellar Examples of Marketing Done Right
22Mar

5 Stellar Examples of Marketing Done Right

We all want to find new ways to keep our customers engaged, but coming up with creative marketing that stands out through the clutter can be a challenge. We all need a little help sometimes getting ideas ...

On-Target! Makreting | Digital Marketers In Houston | Changes in SEO You Need to Know ASAP
14Mar

Changes in SEO You Need to Know ASAP

Think keywords are the bread and butter of SEO? Think again. Keyword rankings should no longer be the primary focus of your SEO strategy. Yes, it's still very important that your longtail keyword shows up in your ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ways to Spice Up Your Emails
6Mar

5 Ways to Spice Up Your Emails

Looking to different ways to engage potential customers? You might be taking advantage of the power of email marketing when it comes to trying something new. Let’s face it — most emails are boring, leaving plenty ...

On-Target! Makreting | Digital Marketers In Houston | Why Isn't My Marketing Bringing in Leads?
27Feb

Why Isn't My Marketing Bringing in Leads?

Is your marketing failing to create leads? Nothing is worse than spending marketing dollars on something that isn't working. There may be a combination of things that either don’t exist or don’t exist in the right ...

On-Target! Makreting | Digital Marketers In Houston | What Facebook’s Big Changes Mean for Marketers
20Feb

What Facebook’s Big Changes Mean for Marketers

I too, was a little shook up when Mark Zuckerberg first announced Facebook will change its algorithm to promote more personal content rather than news. We marketers have planned entire editorial calendars and ...

On-Target! Makreting | Digital Marketers In Houston | How Much Should I Spend on Google AdWords?
13Feb

How Much Should I Spend on Google AdWords?

Investing your marketing budget in a PPC platform like Google AdWords can have a big impact on your business. According to Google, the average advertiser on AdWords makes two dollars for every dollar they spend. ...

On-Target! Makreting | Digital Marketers In Houston | How Sales Teams Benefit from Hubspot
6Feb

How Sales Teams Benefit from Hubspot

You may be wondering what’s all this talk about using the Hubspot CRM? But what you’re really asking is how it’s directly related to your sales team and how can it benefit you. To be clear, Hubspot is defined as ...

On-Target! Makreting | Digital Marketers In Houston | 7 Habits of Highly Effective Marketers
31Jan

7 Habits of Highly Effective Marketers

What do successful brands all have in common? A team of highly driven and successful individuals. Much like Stephen R. Covey's book, The 7 Habits of Highly Effective ...

On-Target! Makreting | Digital Marketers In Houston | The Most Loved and Hated Email Subject Lines
25Jan

The Most Loved and Hated Email Subject Lines

Email subject lines can feel like the death of us marketers. In today’s busy world, we receive 121 emails per day and a whopping 33% of them go unopened. [E-Statistics] This means a bad subject line can block a ...

On-Target! Makreting | Digital Marketers In Houston | Marketing Hacks for Kicking Off Q1
20Jan

Marketing Hacks for Kicking Off Q1

Q1 is here! If all goes well, 2018 will be a year of surpassing sales goals and taking your company to the next level. But success doesn’t happen overnight. It requires ...

On-Target! Makreting | Digital Marketers In Houston | Clever Ideas for Builder Videos in 2018
12Jan

Clever Ideas for Builder Videos in 2018

Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information World) This is a great opportunity for ...

On-Target! Makreting | Digital Marketers In Houston | Putting Trust Back in Social Media
3Jan

Putting Trust Back in Social Media

2017 was a big year for social media. Brands playing catch up joined forces with hundreds of other companies using platforms like Facebook and Twitter to build stronger consumer relationships — with good reason. ...

On-Target! Makreting | Digital Marketers In Houston | This Year in Statistics
26Dec

This Year in Statistics

 As we move into 2018, you may be rethinking everything from job roles to marketing tactics that will help in staying ahead of the curve.  This is a good time to take a look back on 2017 statistics ...

On-Target! Makreting | Digital Marketers In Houston | Content: Your Sales Team's Secret Sauce
21Dec

Content: Your Sales Team's Secret Sauce

Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, this has some truth to it, but not entirely. Because content isn’t meant for just getting leads. One of the best ...

On-Target! Makreting | Digital Marketers In Houston | 5 Tips for Creating a 2018 Marketing Plan
13Dec

5 Tips for Creating a 2018 Marketing Plan

Is it time to take a good, hard look at your company's marketing strategy? Creating a 2018 marketing plan will help set you on the right course to making goals a reality. Without a plan in place, it can become ...

On-Target! Makreting | Digital Marketers In Houston | Does My Company Need HubSpot?
5Dec

Does My Company Need HubSpot?

HubSpot is good at what they do, and that's probably why they are one of the fastest growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term “Inbound Marketing” before, and ...

On-Target! Makreting | Digital Marketers In Houston | How to Boost Your Sales with Artificial Intelligence
28Nov

How to Boost Your Sales with Artificial Intelligence

 You don't need to employ a larger sales staff or even drive thousands of additional shoppers to your location to increase your sales. You just need to optimize the ...

On-Target! Makreting | Digital Marketers In Houston | How Are Top Home Builders Using Digital Marketing?
20Nov

How Are Top Home Builders Using Digital Marketing?

The real estate industry can no longer rely on print ads and billboards to sell homes. More and more home builders are taking advantage of digital marketing tacts. In fact, the top digital trends for home builders ...

On-Target! Makreting | Digital Marketers In Houston | Creating Content People Care About
13Nov

Creating Content People Care About

Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound ...

On-Target! Makreting | Digital Marketers In Houston | How Often Should I Post on Facebook?
6Nov

How Often Should I Post on Facebook?

As someone using social media marketing, it can be hard to know when is the best time to post, how often to post, and what kind of content to post. You don't want your advertising dollars if you are sponsoring ...

On-Target! Makreting | Digital Marketers In Houston | 5 Tips for Hiring an Inbound Marketing Agency
28Sep

5 Tips for Hiring an Inbound Marketing Agency

Many business owners are hesitant to hand over control to an inbound marketing agency, however, the support of an experienced team can allow business owners to focus on what they know best: their business. The ...

On-Target! Makreting | Digital Marketers In Houston | How to Start Advertising on YouTube
13Sep

How to Start Advertising on YouTube

If you are reading this, you are probably pretty confident that YouTube advertising can be a good investment for your business, and we must agree. 

On-Target! Makreting | Digital Marketers In Houston | Inbound Marketing Stats That Might Surprise You
11Sep

Inbound Marketing Stats That Might Surprise You

Inbound marketing has become the go-to method for all marketers to attract customers to them rather than the other way around. If you're just now starting an inbound marketing campaign, it pays to look at what ...

On-Target! Makreting | Digital Marketers In Houston | 7 Mantras Great Leaders Live By
8Sep

7 Mantras Great Leaders Live By

What does it really mean to be a leader? We all know that there is no one equation for what makes a good leader, but these mantras can provide some valuable guidelines. Hubspot recently ...

On-Target! Makreting | Digital Marketers In Houston | 5 Steps for Managing Disaster Recovery for Your Business
1Sep

5 Steps for Managing Disaster Recovery for Your Business

For many business owners, the hardest part starts now. A natural disaster impacts even those who have not experienced property damage. It’s important to keep our spirits ...

On-Target! Makreting | Digital Marketers In Houston | Discover Why Household Convenience Designs Are Trumping More Bedrooms
24Aug

Discover Why Household Convenience Designs Are Trumping More Bedrooms

Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not ...

On-Target! Makreting | Digital Marketers In Houston | Losing Out to Competitors? It's Time to Start Creating Value
23Aug

Losing Out to Competitors? It's Time to Start Creating Value

If competitors are consistently beating you out, then you need to rethink your value proposition. In all likelihood, they've found ways to add or create enough value to keep prospects away from your business. ...

On-Target! Makreting | Digital Marketers In Houston | Creating a Homebuyer Persona
22Aug

Creating a Homebuyer Persona

How well do you actually know the people you are trying to sell homes to? Understanding your customer is an essential step to real estate marketing. By creating a buyer persona, you ...

On-Target! Makreting | Digital Marketers In Houston | How can I use Video to Improve Sales?
22Aug

How can I use Video to Improve Sales?

How can I provide information that builds trust and moves buyers to the next stage of the sales process?

On-Target! Makreting | Digital Marketers In Houston | Outdated Sales Techniques That Are Flat Out Terrible
18Aug

Outdated Sales Techniques That Are Flat Out Terrible

Cliches abound in the sales industry. It is a field that almost seems stuck in traditional and nearly unable to adapt to change. The following are a few of the terrible sales closing techniques that simply no ...

On-Target! Makreting | Digital Marketers In Houston | 7 Tips to Create the Perfect Buyer Persona
17Aug

7 Tips to Create the Perfect Buyer Persona

Buyer personas are a crucial component of successful real estate marketing, particularly for the sales departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs ...

On-Target! Makreting | Digital Marketers In Houston | How to Attract the Right Buyers in Real Estate
17Aug

How to Attract the Right Buyers in Real Estate

When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and, ultimately, become happy homeowners. ...

On-Target! Makreting | Digital Marketers In Houston | 5 Characteristics of a Texas Homebuyer
17Aug

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer ...

On-Target! Makreting | Digital Marketers In Houston | How to Double Your Sales in One Year
14Aug

How to Double Your Sales in One Year

Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the steps you should take to work towards ...

On-Target! Makreting | Digital Marketers In Houston | 3 Steps to Create Content People Care About
14Aug

3 Steps to Create Content People Care About

Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound ...

On-Target! Makreting | Digital Marketers In Houston | Top 4 Digital Tactics That Are Selling More Homes
27Jul

Top 4 Digital Tactics That Are Selling More Homes

A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as television. However, if you want to sell ...

On-Target! Makreting | Digital Marketers In Houston | 5 Reasons Why No One is Watching Your Video Content
19Jul

5 Reasons Why No One is Watching Your Video Content

Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is ...

On-Target! Makreting | Digital Marketers In Houston | Take Advantage of LinkedIn in 3 Easy Steps
18Jul

Take Advantage of LinkedIn in 3 Easy Steps

More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its fullest potential?

...
On-Target! Makreting | Digital Marketers In Houston | Three Ways Email is Evolving in 2017
17Jul

Three Ways Email is Evolving in 2017

There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels.  This "old-fashioned" form of ...

On-Target! Makreting | Digital Marketers In Houston | Turn Web Leads Into Buyers Through Email Automation
17Jul

Turn Web Leads Into Buyers Through Email Automation

For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer.  However, that is extremely difficult and a large portion of those reached through marketing will not ...

On-Target! Makreting | Digital Marketers In Houston | 10 of the Best Office Pranks
17Jul

10 of the Best Office Pranks

At On-Target!, we're a huge fan of work hard + play hard. Visit our office on an employee birthday and you just might get a glimpse of the creme of the crop of office pranks, like that time we turned Lindsey's desk ...

On-Target! Makreting | Digital Marketers In Houston | What Does the New
14Jul

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term. However, ...

On-Target! Makreting | Digital Marketers In Houston | Marketing to Realtors Will Help You Sell More Homes
5Jul

Marketing to Realtors Will Help You Sell More Homes

New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or broker. Realtors who build ...

On-Target! Makreting | Digital Marketers In Houston | Marketing for Engineering Firms: Where to Start
28Jun

Marketing for Engineering Firms: Where to Start

Over the years, our team has been privileged to work with several reputable engineering firms. While each firm was as unique and different as individual people, they all seemed to share a general approach to ...

On-Target! Makreting | Digital Marketers In Houston | 3 Homebuyer Personas You Should Be Targeting
21Jun

3 Homebuyer Personas You Should Be Targeting

Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is influenced by diverse interests, ...

On-Target! Makreting | Digital Marketers In Houston | 5 Wasteful Spends by Real Estate Developers
21Jun

5 Wasteful Spends by Real Estate Developers

What are developers wasting their money on when it comes to real estate marketing?

As a real estate developer, you probably already shoulder many ...

On-Target! Makreting | Digital Marketers In Houston | 3 Tactics for Generating Leads with Mobile Marketing
14Jun

3 Tactics for Generating Leads with Mobile Marketing

Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing ...

On-Target! Makreting | Digital Marketers In Houston | 8 Signs It’s Time to Hire a Marketing Agency
14Jun

8 Signs It’s Time to Hire a Marketing Agency

Making the decision to spend money to make more money is intimidating. It’s important not to forget the potential interest you have to gain.

When considering hiring a ...

On-Target! Makreting | Digital Marketers In Houston | Get More Leads on Social Media with these 4 Tips
13Jun

Get More Leads on Social Media with these 4 Tips

If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new developments and connect with ...

On-Target! Makreting | Digital Marketers In Houston | 3 Examples of Effective B2B Content Marketing
13Jun

3 Examples of Effective B2B Content Marketing

If you're a B2B company who isn't investing in content marketing, you're in the minority – as 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content ...

On-Target! Makreting | Digital Marketers In Houston | 4 Tips for Driving Home Sale Leads with Social Media
13Jun

4 Tips for Driving Home Sale Leads with Social Media

 

On-Target! Makreting | Digital Marketers In Houston | 3 Proven Ways to Get More B2B Leads
13Jun

3 Proven Ways to Get More B2B Leads

 

On-Target! Makreting | Digital Marketers In Houston | 5 Essential Emails Home Builders Should Send Regularly
9Jun

5 Essential Emails Home Builders Should Send Regularly

Email marketing works. It provides an excellent return on your invested time and money.

On-Target! Makreting | Digital Marketers In Houston | How Programmatic Marketing Works
9Jun

How Programmatic Marketing Works

Has your media strategy kept up with the times? Buying banners on sites one-by-one is like watching black and white TV. Programmatic is how digital media marketing works today. With over 4.7 billion websites on the ...

On-Target! Makreting | Digital Marketers In Houston | Cold Calling Meets Email Marketing
3May

Cold Calling Meets Email Marketing

With technology growing as fast as it is, some might believe email marketing is outdated in today’s world of SEO, social media, video and digital advertising. But the truth is — email marketing works. No matter how ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Marketing & Advertising Rises in the Ranks
5Jan

On-Target! Marketing & Advertising Rises in the Ranks

On-Target! Agency, a full-service advertising and marketing firm, was recently recognized for “Marketing Campaign of the Year” at Houston’s Best PRISM Awards and for “Best Website” at the Texas Annual Star Awards. ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Wins 12 Titles at 2016 Houston’s Best PRISM Awards
28Dec

On-Target! Wins 12 Titles at 2016 Houston’s Best PRISM Awards

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized with 12 awards, including the Grand Award in Promotion, at the 2016 Houston’s Best PRISM Awards presented ...

On-Target! Makreting | Digital Marketers In Houston | Striving to Be One of Houston's Best Places to Work
9Dec

Striving to Be One of Houston's Best Places to Work

For the third time On Target! Agency has been named Houston area’s 100 fastest-growing private companies. CEO Scott Steiner ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Nominated for 11 Marketing Achievement Awards
8Jun

On-Target! Agency Nominated for 11 Marketing Achievement Awards

On-Target! Agency has been nominated for 11 marketing achievement awards at the Texas Association of Builders Annual Star Awards this July at the Gaylord Resort in Grapevine, Texas.

On-Target! Makreting | Digital Marketers In Houston | Google Names On-Target! Marketing an 'All-Star'
4May

Google Names On-Target! Marketing an 'All-Star'

On-Target! Marketing & Advertising has yielded exceptional results in many of its latest Search Engine Marketing (SEM) campaigns. This success is largely due to its implementation of Google Adwords ...

On-Target! Makreting | Digital Marketers In Houston | Best Agency For Real Estate Clients
10Apr

Best Agency For Real Estate Clients

National award-winning agency, On-Target! Marketing and Advertising, announced today five new real estate developments added to their client list. As a leading force in real estate marketing, the On-Target! team is ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Nominated for National Award by NAHB
8Jan

On-Target! Agency Nominated for National Award by NAHB

On-Target! Agency has been nominated for Best Radio Commercial at the National Sales & Marketing Awards to be held on January 19, 2016 in Las Vegas, Nevada. The Nationals℠ is presented by National Association ...

On-Target! Makreting | Digital Marketers In Houston | Houston’s Best Marketing for Building Materials Suppliers
8Oct

Houston’s Best Marketing for Building Materials Suppliers

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized for Houston’s best marketing for building materials suppliers with 4 prestigious awards from the 2016 ...

On-Target! Makreting | Digital Marketers In Houston | Recognized as Houston’s Best Marketing for Real Estate Developers
7Oct

Recognized as Houston’s Best Marketing for Real Estate Developers

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized as Houston’s best marketing for real estate developers at the 2016 Houston’s Best PRISM Awards presented by ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Wins Marketing Campaign of the Year
2Oct

On-Target! Agency Wins Marketing Campaign of the Year

On-Target! Agency announced today that it has been awarded six titles, including Marketing Campaign of the Year, at the 2015 Houston’s Best PRISM Awards held on October 3rd, presented by the Greater ...

On-Target! Makreting | Digital Marketers In Houston | On Target! Wins Rookie of the Year at the BMA Lantern Awards
2Oct

On Target! Wins Rookie of the Year at the BMA Lantern Awards

Last night was all a buzz at the 2014 BMA Lantern Awards of Texas, which recognizes excellence in business-to-business advertising and marketing communications. OnTarget! Marketing & Advertising was thrilled to ...

On-Target! Makreting | Digital Marketers In Houston | Houston Business Journal: Meet the Fast 100
31Aug

Houston Business Journal: Meet the Fast 100

Marketing firm focuses on employee perks to bolster growth

The Houston-based On Target! Marketing and Advertising has been recognized for ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Agency Wins Big at 2015 Texas Star Awards
3Aug

On-Target! Agency Wins Big at 2015 Texas Star Awards

On-Target! Agency was presented with four prestigious awards from the Texas Association of Builders at the 2015 Star Awards this past Thursday including Best Website, Best Radio Commercial and Best Brochure. ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Wins National Awards For Best Special Promotion
2Jan

On-Target! Wins National Awards For Best Special Promotion

In 2014, the great minds at On-Target! Agency came together, organized and implemented an Award Winning Special Promotion project that brought their client, Maxitile, to the next level. The project, ...

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