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Over the past few years selling and providing services to home builders has changed dramatically. An effective website is more critical that ever for businesses that serve home builders, and we're proud to announce ...
Attract, Convert, Close, Delight. Those are the pillars of Inbound Marketing but for many businesses, the challenges of slow sales and disinterested buyers are a direct result of skipping steps. Even for businesses ...
Time is the one thing that is always in short supply, and if your business is providing home services to your customers, there never seems to be enough to go around. In fact, the average home services technician ...
To keep your business thriving and growing, your sales team has to juggle a lot of things – like planning, improving customer retention, converting leads into customers, and much more. But to achieve higher sales ...
Maybe you get hundreds of leads per month, or just a few, the one thing that is seemingly inescapable though is most leads are bad. You know the ones, you call or email and they want to know how you got their ...
Stale leads, waining sales numbers, and increased competition.
Sales collateral is essentially educational and persuasive content that describes a company's product and ...
Service appointments, scheduling, billing, and winning your next bid before the next guy.
Social media is a powerful medium for companies to reach out to potential audiences within seconds. As per the ...
Inbound marketing is a strategy that focuses on creating valuable content that attracts people towards ...
"I saw your business online, and your reviews looked bad, so I went with someone else"
Potential customers won't tell you these things because you never even got ...
More than just a name and a logo, your brand's identity is rooted in far more than what your customers and competition see. For many businesses though, brand identity is not as valued as it should be. Why should ...
Your competition likely knows something that maybe you've never considered. It's one of those areas that rarely get a second thought, however.
They were important, but website visitors never really liked them and now they're going away for good.
In November 2020, Google announced changes to the search signals for websites based on page experience. ...
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Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not addressed, penalties can follow. These penalties can be as severe and affect your organic search ranking long term. ...
In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that an average person remembers more ...
Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic Backlinks.
In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about your website. In these ...
68% of all online experiences begin with ...
Pay-per-click or PPC has become an essential tool for brands to increase traffic on ...
Without Search Engine Optimization (SEO), your content will languish ...
Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and reach more customers. After all, the software is meant to be an all-in-one solution that can achieve all those goals ...
Your phone is ringing, and business is going well. Sounds great right?
In the Home Services industry there has been a marked increase in competition due to the potential for higher profits than ever and low barriers to entry. This fact has caused many business owners to look for ways ...
The Home Services industry is experiencing a shift where consumers have the luxury of choice in the number of providers available to them. This has also led to the value of their overall purchase experience ...
As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog ...
Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This is why marketers are always ...
For those in the home services industry, the reality of the cyclical needs of customers can be a cause for concern. After all, there normally isn't much need for mowing services in the dead of winter, or heater ...
Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized organizations, a new greater challenge ...
More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many organizations is sustaining or even ...
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. ...
Billed as an on-demand way for customers to get the home services they need, Amazon Home Services has been around for six years now. In that time many small home services businesses have joined as service ...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to ...
Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers beyond organic search results. A good PPC marketing strategy will attract new visitors to your landing page and turn ...
Speed is king, and no where is that more true than for your website. As the saying goes though, you only get one chance to make a good first impression. So, what does that mean for your website? A recent survey ...
Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that help them standout in a sea of ...
Understanding and anticipating your customers needs and wants relative to your product or service offering will bring you more business. How do you get those insights, and how can you use Google My Business to ...
In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little interruption due to their very nature, such ...
Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000 of them close every year. In order to over come this trend, smart spending is key to making your business last. In ...
Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion. 2021 is no different, however, there ...
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients than ever before.
...Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of 10 people would rather watch ...
Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those searches.
It's ...
User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of engagement or returns. That can have ...
In the home services industry much of the research and conversion process has evolved to the use of online forms and email when a potential client is ready to begin a job. However, these three service lines have ...
Digital marketing is the most effective way to drive people to a website and to help it rank better with search engines. And thankfully for most small businesses, digital marketing is far less expensive than the ...
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
One of the best strategies your sales team can borrow from your marketing department to be more effective is Content Strategy.
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous comeback we’d receive. Most of us ...
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're meeting the goals you have for your ...
SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic, develops brand trust, and converts ...
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, ...
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter and why should your website take WCAG ...
Need a good line to kick off your next meeting? Want to break the ice with a new colleague?
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for you if you want to use YouTube as ...
Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar enthusiasts will hunt you down with memes.
As B2B industries in the real estate and building, and many other industries increase their marketing efforts, it is important to understand how to use content effectively. Content takes many ...
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to buyers and improving how you ...
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are ...
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as search metrics have greatly improved, ...
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors"...these are very common "goals" that many businesses have at the beginning of each year. You ...
Businesses are finding ways to thrive during the pandemic, and a new report confirms their determination. Many small businesses are persevering through economic uncertainty, adapting to unforeseen changes, and ...
It's a Digital World
Staying at the forefront of graphic design trends is usually relegated to those organizations who have a high number of creatives on staff or work in a highly artistic industry. However, here are some of the ...
Did you know most people will leave a mobile website if they can’t find what they’re looking for immediately?
Many businesses today have given much of their focus in regard to web traffic to keywords, phrases and topics that meet the search intent of their users. While there is absolutely nothing wrong with that approach, ...
During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from reducing spending to redirecting how we spend our time. The real estate market alone is experiencing years of change in ...
No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or so it seems.
Many clients ...
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our businesses?
There ...
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade ...
What does a successful brainstorm meeting look like? If you want to hold meetings that unearth better ideas and generate real results, we've found it's all about getting to know your customers' key ...
You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting though, and something ...
One of the most echoed concerns of companies we work with is helping them stay on top of budgets. This is especially true when it comes to marketing since being aware of costs is more crucial than ...
Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the hatches – ...
Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be especially ...
Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online and ...
Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that encourage ...
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges.
Fortunately, there are easy ways to improve your ...
While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better results ...
If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a downturn ...
There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and needs, ...
The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt our ...
People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of video ...
Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for creating a ...
It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation, that ...
You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60 ...
There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts are ...
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the ...
The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook posts was ...
Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look under the ...
LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share your work, ...
Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to Google ...
Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and insights from ...
Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure that door keeps moving with the ...
Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. But what exactly does this new ...
Everyone is eager to see the results of their marketing dollars, and the sooner the better. But just how long does it take to start ...
Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying opportunities and staying ahead of competition. It’s critical in the world of digital ...
Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are a few ...
It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You can ...
Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ...
With an annual buying power of $200 billion, the millennial market is becoming a top-priority across all industries – tech start-ups aside. But what do we actually know about marketing ...
Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is constantly making improvements that help boost user experience, from putting mobile ...
Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted marketing dollars? Here are a few ways you could be scaring potential customers away and ...
Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing interesting ...
Our Houston digital marketing agency was recently awarded Website of the Year for our work on All Points Group and Sales Brochure of the Year for our ...
Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 ...
Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video is an effective way to improve ...
Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives.
At On-Target!, we have aligned ourselves with two amazing nonprofit organizations, HomeAid ...
Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means utilizing a ...
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience ...
Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.
It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving. The ...
What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying ...
Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check their ...
Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent ...
Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good ...
How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less if you ...
With the number of tools out there designed to help you with SEO, there is no ...
Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help ...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you ...
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, ...
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook ...
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads ...
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or ...
Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.
Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps ...
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 ...
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it ...
While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an inbound ...
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the ...
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest ...
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have ...
Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead compared ...
On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve achieved for our clients using this software platform.
There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign follow-up at the end of the quarter. As marketers and creatives, we tend to dream big. Which is ...
So you’re interested in learning more about Inbound Marketing? You came to the right place.
There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and ...
Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply ...
Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO updates to changing ad guidelines and trending consumer behavior – a new piece of ...
Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This ...
Are your prospecting emails and sales calls not getting a response? Or are you having a few great conversations with a prospect only to be met with silence once the proposal is presented?
If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.
...I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.
You likely have multiple goals you want to accomplish, but… are these goals being broken ...
Your prospects don’t need to attend a trade show to learn about your products anymore; they can visit your website, read online reviews, or browse your social media platforms.
However, trade shows are an ...
Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video with ...
Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process ...
It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better ...
In an era of click-bait, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive ...
If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a ...
The HubSpot CRM holds an impressive variety of tools that can help you grow your business. In fact, there are more than 1,000 different ways to use the platform. But are you taking ...
They say that Football is more than just a game. It’s a lesson in teamwork, discipline, perseverance, goal-setting, and even time management. But we can draw on even more lessons from ...
Hubspot is king when it comes to bringing everything together in one place. Which means less hassle, more control and not to mention — a seamless alignment between marketing and sales. ...
On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a ...
When it comes to doing Inbound marketing right, email should be a method for inspiring people to actually do ...
Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is ...
First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful than ...
As marketers, we understand that the playing field is constantly evolving and adapting. So don’t copy and paste your same strategy ...
The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means ...
Getting your word out to potential customers should not need to be a game of nagging and pestering. Chances are if you’re wondering whether or not your marketing tactics are annoying ...
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade ...
Want to know what the best keywords are that will put you on the first page of Google? While there are tons of keywords research tools we can recommend, like SemRush or Moz — there are ...
Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal. But how can you craft a pitch that is compelling enough to receive a response? Even in an ...
The marketing landscape is changing continuously. Keeping on top of all the latest trends and techniques can, at times, feel like a full-time job. The good news is you can stay in the ...
Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social media. ...
You may have heard that if you want to get found online, a business blog is a great way to produce ongoing, fresh and remarkable content to improve your search engine rankings. That’s because by ...
Energy companies have OTC. Developers have the International Builders’ Show, and marketers have Inbound 2018. Almost every industry has a conference or trade show that’s ...
In a world of endless digital clutter, how do you get people to notice to your content? More importantly, how do you persuade them that the content is worth their time? ...
If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have ...
Blogging is one of the most critical content marketing tactics for 2018. It’s the the human angle of your business and one of the easiest ways to drive traffic to your site. So it’s pretty important that you are ...
We already know video is a great inbound marketing tool for capturing interest and educating viewers. (And how shoppers are nearly 2 times more likely ...
Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years. And just this past month, both ...
Generating organic leads is a bit more similar to picking out your produce than one would think. Organic fruits are the product of a farming system which avoids the use of man-made AD-ditives. Organic leads are the ...
For marketers, we understand that data is a critical asset to delivering relevant marketing campaigns to the right audience. This same information is also key to getting a clear return for all marketing ...
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user ...
Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. ...
Google claims that you do not need to spend a lot of money on AdWords to get a return on the investment. However, many people are paying for clicks that have zero likelihood of turning into a profit. Here are a few ...
Sometimes it’s not about what you need to start doing and is more about the toxic habits you should pull away from. It’s easy to overlook the bad when your focused on keeping up with the latest trends, especially ...
Signing up for Google Analytics is free and incredibly user-friendly. But actually knowing what to do with that data can be stressful, as Google spits out an overwhelming amount of data! How should we handle these ...
If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under over data privacy, fake news, ...
Are you still trying to decide whether dedicating a portion of your marketing budget to print is worth continuing in the current digital landscape? It’s true that many news outlets and publications have shifted to ...
There’s one thing you know you want from your digital marketing team. That’s ROI. But what are the qualities that will guarantee a team will meet your standards? Some may say creativity, time management, and good ...
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