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On-Target! Makreting | Digital Marketers In Houston | On-Target Recognized as Top Web Design Company
14Apr

On-Target Recognized as Top Web Design Company

UpCity Web Design Award
On-Target! Makreting | Digital Marketers In Houston | On-Target Recognized as Top Digital Marketing Company
2Apr

On-Target Recognized as Top Digital Marketing Company

Award image from Goodfirm.io
On-Target! Makreting | Digital Marketers In Houston | Housecall Pro: The Good and The Bad
29Mar

Housecall Pro: The Good and The Bad

Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and reach more customers. After all, the software is meant to be an all-in-one solution that can achieve all those goals ...

On-Target! Makreting | Digital Marketers In Houston | On-Target Recognized as Top SEO Agency
26Mar

On-Target Recognized as Top SEO Agency

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On-Target! Makreting | Digital Marketers In Houston | On-Target Recognized as Top Digital Marketing Agency
25Mar

On-Target Recognized as Top Digital Marketing Agency

On-Target! Makreting | Digital Marketers In Houston | Understanding Where Your Business Comes From When Serving Home Owners
16Mar

Understanding Where Your Business Comes From When Serving Home Owners

Your phone is ringing, and business is going well. Sounds great right?

On-Target! Makreting | Digital Marketers In Houston | Want Results? These 2 Digital Marketing Tactics Deliver
15Mar

Want Results? These 2 Digital Marketing Tactics Deliver

In the Home Services industry there has been a marked increase in competition due to the potential for higher profits than ever and low barriers to entry. This fact has caused many business owners to look for ways ...

On-Target! Makreting | Digital Marketers In Houston | How The Customer Experience Affects Your Home Services Business
15Mar

How The Customer Experience Affects Your Home Services Business

The Home Services industry is experiencing a shift where consumers have the luxury of choice in the number of providers available to them. This has also led to the value of their overall purchase experience ...

On-Target! Makreting | Digital Marketers In Houston | B2B Content Marketing: Adding to the Bigger Picture
10Mar

B2B Content Marketing: Adding to the Bigger Picture

As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog ...

On-Target! Makreting | Digital Marketers In Houston | How To Avoid Using the Wrong Psychological Tactics in Your Marketing.
10Mar

How To Avoid Using the Wrong Psychological Tactics in Your Marketing.

Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This is why marketers are always ...

On-Target! Makreting | Digital Marketers In Houston | How PPC Can Sustain Cyclical Home Service Businesses
9Mar

How PPC Can Sustain Cyclical Home Service Businesses

For those in the home services industry, the reality of the cyclical needs of customers can be a cause for concern. After all, there normally isn't much need for mowing services in the dead of winter, or heater ...

On-Target! Makreting | Digital Marketers In Houston | How Home Services Businesses Can Compete Online.
8Mar

How Home Services Businesses Can Compete Online.

Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized organizations, a new greater challenge ...

On-Target! Makreting | Digital Marketers In Houston | Adapting your email marketing strategy in 2021
8Mar

Adapting your email marketing strategy in 2021

More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many organizations is sustaining or even ...

On-Target! Makreting | Digital Marketers In Houston | Pros and Cons of Social Media Marketing
2Mar

Pros and Cons of Social Media Marketing

According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. ...

On-Target! Makreting | Digital Marketers In Houston | Amazon Home Services: Is it worth it?
27Feb

Amazon Home Services: Is it worth it?

Billed as an on-demand way for customers to get the home services they need, Amazon Home Services has been around for six years now. In that time many small home services businesses have joined as service ...

On-Target! Makreting | Digital Marketers In Houston | Top 10 Social Media Do's & Don’ts for 2021
24Feb

Top 10 Social Media Do's & Don’ts for 2021

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to ...

On-Target! Makreting | Digital Marketers In Houston | The Ultimate Guide to PPC Marketing
23Feb

The Ultimate Guide to PPC Marketing

Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers beyond organic search results. A good PPC marketing strategy will attract new visitors to your landing page and turn ...

On-Target! Makreting | Digital Marketers In Houston | Website Speed: Here's Why it Matters...
22Feb

Website Speed: Here's Why it Matters...

Speed is king, and no where is that more true than for your website. As the saying goes though, you only get one chance to make a good first impression. So, what does that mean for your website? A recent survey ...

On-Target! Makreting | Digital Marketers In Houston | How to Leverage Video Tutorials in Your Digital Marketing
22Feb

How to Leverage Video Tutorials in Your Digital Marketing

Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that help them standout in a sea of ...

On-Target! Makreting | Digital Marketers In Houston | On-Target Recognized as Top Web Design Agency
22Feb

On-Target Recognized as Top Web Design Agency

On-Target! Makreting | Digital Marketers In Houston | How Google My Business Can Bring You Leads
18Feb

How Google My Business Can Bring You Leads

Understanding and anticipating your customers needs and wants relative to your product or service offering will bring you more business. How do you get those insights, and how can you use Google My Business to ...

On-Target! Makreting | Digital Marketers In Houston | The Top Challenges Facing the Home Services Industry in 2021.
15Feb

The Top Challenges Facing the Home Services Industry in 2021.

In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little interruption due to their very nature, such ...

On-Target! Makreting | Digital Marketers In Houston | How Wasteful Ad Spending Can Hurt Your Home Services Business
13Feb

How Wasteful Ad Spending Can Hurt Your Home Services Business

Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000 of them close every year. In order to over come this trend, smart spending is key to making your business last. In ...

On-Target! Makreting | Digital Marketers In Houston | What Does Great Website Design Look Like In 2021?
12Feb

What Does Great Website Design Look Like In 2021?

Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion. 2021 is no different, however, there ...

On-Target! Makreting | Digital Marketers In Houston | 5 Impressive Web Design Trends
10Feb

5 Impressive Web Design Trends

 

On-Target! Makreting | Digital Marketers In Houston | 3 Strategies to Book More Meetings in Just 1 Month
9Feb

3 Strategies to Book More Meetings in Just 1 Month

Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients than ever before. 

...
On-Target! Makreting | Digital Marketers In Houston | Social & Video Marketing: How 2020 Changed Everything
5Feb

Social & Video Marketing: How 2020 Changed Everything

Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used ...

On-Target! Makreting | Digital Marketers In Houston | SEO Basics: The 6 Most Important Things You Need to Know Right Now
4Feb

SEO Basics: The 6 Most Important Things You Need to Know Right Now

Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those searches. 

It's ...

On-Target! Makreting | Digital Marketers In Houston | Why You Should Be A/B Testing Everything
4Feb

Why You Should Be A/B Testing Everything

User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of engagement or returns. That can have ...

On-Target! Makreting | Digital Marketers In Houston | The 3 Home Services That MUST Have Phone Agents.
3Feb

The 3 Home Services That MUST Have Phone Agents.

In the home services industry much of the research and conversion process has evolved to the use of online forms and email when a potential client is ready to begin a job. However, these three service lines have ...

On-Target! Makreting | Digital Marketers In Houston | The Best Digital Marketing Strategies That Work
1Feb

The Best Digital Marketing Strategies That Work

Digital marketing is the most effective way to drive people to a website and to help it rank better with search engines. And thankfully for most small businesses, digital marketing is far less expensive than the ...

On-Target! Makreting | Digital Marketers In Houston | Digital Processes for Small Businesses
29Jan

Digital Processes for Small Businesses

Small businesses today must be resilient, adaptable, and most importantly digital. Why?

On-Target! Makreting | Digital Marketers In Houston | How Content Strategy Can Get More From Sales Department
29Jan

How Content Strategy Can Get More From Sales Department

One of the best strategies your sales team can borrow from your marketing department to be more effective is Content Strategy.

On-Target! Makreting | Digital Marketers In Houston | The impact of Voice Search on SEO.
27Jan

The impact of Voice Search on SEO.

When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous comeback we’d receive. Most of us ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ways To Get Your Marketing Going For Your Home Services Business In 2021
27Jan

5 Ways To Get Your Marketing Going For Your Home Services Business In 2021

It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're meeting the goals you have for your ...

On-Target! Makreting | Digital Marketers In Houston | A Beginner’s Guide to SEO Copywriting
26Jan

A Beginner’s Guide to SEO Copywriting

SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic, develops brand trust, and converts ...

On-Target! Makreting | Digital Marketers In Houston | Why Your Website Is Desperate For A Pillar Page
25Jan

Why Your Website Is Desperate For A Pillar Page

You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, ...

On-Target! Makreting | Digital Marketers In Houston | What is WCAG 3.0 and why does it matter for your digital presence?
22Jan

What is WCAG 3.0 and why does it matter for your digital presence?

Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter and why should your website take WCAG ...

On-Target! Makreting | Digital Marketers In Houston | 10 Sales Jokes to Spice Up Your Next Meeting
21Jan

10 Sales Jokes to Spice Up Your Next Meeting

Need a good line to kick off your next meeting? Want to break the ice with a new colleague?

On-Target! Makreting | Digital Marketers In Houston | YouTube Content: How to Make It Work for Your Advertisements
21Jan

YouTube Content: How to Make It Work for Your Advertisements

Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for you if you want to use YouTube as ...

On-Target! Makreting | Digital Marketers In Houston | Top 6 Tools to Write Better on Social Media
20Jan

Top 6 Tools to Write Better on Social Media

Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar enthusiasts will hunt you down with memes. 

On-Target! Makreting | Digital Marketers In Houston | How B2B Industries Can Benefit From Content Marketing
19Jan

How B2B Industries Can Benefit From Content Marketing

As B2B industries in the real estate and building, and many other  industries increase their marketing efforts, it is important to understand how to use content effectively. Content takes many ...

On-Target! Makreting | Digital Marketers In Houston | 7 Highly Effective Ways to Boost Home Sales with Mobile Marketing
15Jan

7 Highly Effective Ways to Boost Home Sales with Mobile Marketing

Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to buyers and improving how you ...

On-Target! Makreting | Digital Marketers In Houston | SEO Strategies To Take Advantage Of For Specialty B2B Companies
14Jan

SEO Strategies To Take Advantage Of For Specialty B2B Companies

AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are ...

On-Target! Makreting | Digital Marketers In Houston | Could You Be Breaking The Rules Of SEO?
8Jan

Could You Be Breaking The Rules Of SEO?

As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as search metrics have greatly improved, ...

On-Target! Makreting | Digital Marketers In Houston | Your Guide To SMART Goals For 2021
4Jan

Your Guide To SMART Goals For 2021

"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors"...these are very common "goals" that many businesses have at the beginning of each year. You ...

On-Target! Makreting | Digital Marketers In Houston | Small Businesses Are Resilient and Adaptable, Despite Pandemic
28Dec

Small Businesses Are Resilient and Adaptable, Despite Pandemic

Businesses are finding ways to thrive during the pandemic, and a new report confirms their determination. Many small businesses are persevering through economic uncertainty, adapting to unforeseen changes, and ...

On-Target! Makreting | Digital Marketers In Houston | Cold Calling is Dead. Here's How the Sales Process is Changing
23Dec

Cold Calling is Dead. Here's How the Sales Process is Changing

It's a Digital World

On-Target! Makreting | Digital Marketers In Houston | Graphic Design Trends for 2021
21Dec

Graphic Design Trends for 2021

Staying at the forefront of graphic design trends is usually relegated to those organizations who have a high number of creatives on staff or work in a highly artistic industry. However, here are some of the ...

On-Target! Makreting | Digital Marketers In Houston | Are you Mobile-First Optimized?
18Dec

Are you Mobile-First Optimized?

Did you know most people will leave a mobile website if they can’t find what they’re looking for immediately?

On-Target! Makreting | Digital Marketers In Houston | Why Your Infographic Still Matters...
15Dec

Why Your Infographic Still Matters...

Many businesses today have given much of their focus in regard to web traffic to keywords, phrases and topics that meet the search intent of their users. While there is absolutely nothing wrong with that approach, ...

On-Target! Makreting | Digital Marketers In Houston | New Real Estate Trends Are Emerging During The Pandemic
14Dec

New Real Estate Trends Are Emerging During The Pandemic

During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from reducing spending to redirecting how we spend our time. The real estate market alone is experiencing years of change in ...

On-Target! Makreting | Digital Marketers In Houston | How
10Dec

How "We've always done it this way" is holding you back

No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or so it seems.

Many clients ...

On-Target! Makreting | Digital Marketers In Houston | Benefits of Using Marketing Automation
8Dec

Benefits of Using Marketing Automation

Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our businesses? 

There ...

On-Target! Makreting | Digital Marketers In Houston | Inbound Marketing Strategy
4Dec

Inbound Marketing Strategy

During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade ...

On-Target! Makreting | Digital Marketers In Houston | How One Brainstorm Meeting Led to Powerful Results: A Transformation
23Oct

How One Brainstorm Meeting Led to Powerful Results: A Transformation

What does a successful brainstorm meeting look like?  If you want to hold meetings that unearth better ideas and generate real results, we've found it's all about getting to know your customers' key ...

On-Target! Makreting | Digital Marketers In Houston | Thriving in 2020: Award-Winning Campaigns Recognized by GHBA
9Oct

Thriving in 2020: Award-Winning Campaigns Recognized by GHBA

We know it’s harder than ever to make an impact, but with the right team on your side – you too, can thrive in 2020 and beyond. This philosophy of looking ahead, embracing the need to transform and

9Oct

On-Target Recognized as Top Inbound Marketing Agency

 

On-Target! Makreting | Digital Marketers In Houston | New Isn't Always Better
7Oct

New Isn't Always Better

You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting though, and something ...

On-Target! Makreting | Digital Marketers In Houston | The Hidden Costs of Marketing
6Oct

The Hidden Costs of Marketing

 One of the most echoed concerns of companies we work with is helping them stay on top of budgets. This is especially true when it comes to marketing since being aware of costs is more crucial than ...

On-Target! Makreting | Digital Marketers In Houston | Pending Home Sales Notch Record-Setting Monthly Increase in May
10Jul

Pending Home Sales Notch Record-Setting Monthly Increase in May

It’s been a challenging year for Houston’s real estate industry, but things are looking up. Here at On-Target! we’ve been ramping up marketing efforts with Houston real estate clients ...

On-Target! Makreting | Digital Marketers In Houston | 5 Secrets on How Some Companies Thrived in a Recession
22May

5 Secrets on How Some Companies Thrived in a Recession

Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the hatches – ...

On-Target! Makreting | Digital Marketers In Houston | How to Sell in a World Without Handshakes
21May

How to Sell in a World Without Handshakes

Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be especially ...

On-Target! Makreting | Digital Marketers In Houston | Top 3 Mediums to Reach Consumers During #StayHome
21May

Top 3 Mediums to Reach Consumers During #StayHome

Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online and ...

On-Target! Makreting | Digital Marketers In Houston | The Four Ways Customers Behave in a Downturn
20May

The Four Ways Customers Behave in a Downturn

Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that encourage ...

On-Target! Makreting | Digital Marketers In Houston | Tricks That Will Make You Shine in Your Next Video Meeting
20May

Tricks That Will Make You Shine in Your Next Video Meeting

Feeling cool and confident in a video meeting can feel a little “ruff” around the edges.

Fortunately, there are easy ways to improve your ...

On-Target! Makreting | Digital Marketers In Houston | Studies Show Brands Who Advertise During a Recession Come Out Ahead
15May

Studies Show Brands Who Advertise During a Recession Come Out Ahead

While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better results ...

On-Target! Makreting | Digital Marketers In Houston | Finding the Positives in an Economic Downturn
30Apr

Finding the Positives in an Economic Downturn

If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a downturn ...

On-Target! Makreting | Digital Marketers In Houston | How Do People Feel About Advertising During COVID-19?
15Apr

How Do People Feel About Advertising During COVID-19?

There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and needs, ...

On-Target! Makreting | Digital Marketers In Houston | How Can a Modern CRM Help Us During COVID-19?
28Mar

How Can a Modern CRM Help Us During COVID-19?

The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt our ...

On-Target! Makreting | Digital Marketers In Houston | How to Leverage Value Propositions with Video
16Mar

How to Leverage Value Propositions with Video

People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of video ...

On-Target! Makreting | Digital Marketers In Houston | Your Facebook Advertising Questions Answered
12Mar

Your Facebook Advertising Questions Answered

Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for creating a ...

On-Target! Makreting | Digital Marketers In Houston | What are Drip Emails And How Do They Work?
6Mar

What are Drip Emails And How Do They Work?

It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation, that ...

On-Target! Makreting | Digital Marketers In Houston | Is the New App TikTok Relevant for Marketers?
28Feb

Is the New App TikTok Relevant for Marketers?

You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60 ...

On-Target! Makreting | Digital Marketers In Houston | What Are the Best Ways to Improve Emails Results?
21Feb

What Are the Best Ways to Improve Emails Results?

There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts are ...

On-Target! Makreting | Digital Marketers In Houston | What is User Experience And Why Does it Matter?
18Feb

What is User Experience And Why Does it Matter?

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the ...

On-Target! Makreting | Digital Marketers In Houston | Are Facebook Marketing Results Dropping?
7Feb

Are Facebook Marketing Results Dropping?

The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook posts was ...

On-Target! Makreting | Digital Marketers In Houston | How to Understand Your Prospect's Pains
30Jan

How to Understand Your Prospect's Pains

Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look under the ...

On-Target! Makreting | Digital Marketers In Houston | How to Amp up Your LinkedIn Marketing Game
23Jan

How to Amp up Your LinkedIn Marketing Game

LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share your work, ...

On-Target! Makreting | Digital Marketers In Houston | What’s New With Google Adwords?
15Jan

What’s New With Google Adwords?

Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to Google ...

On-Target! Makreting | Digital Marketers In Houston | What Were The Biggest Marketing Stats of 2019?
9Jan

What Were The Biggest Marketing Stats of 2019?

Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and insights from ...

On-Target! Makreting | Digital Marketers In Houston | What are the Most Effective Ways to Increase our Contact Database?
30Dec

What are the Most Effective Ways to Increase our Contact Database?

Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure that door keeps moving with the ...

On-Target! Makreting | Digital Marketers In Houston | 3 Reasons Why Your Business Needs a CRM
23Dec

3 Reasons Why Your Business Needs a CRM

Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.

On-Target! Makreting | Digital Marketers In Houston | What is Facebook’s New Special Ad Category?
13Dec

What is Facebook’s New Special Ad Category?

Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. But what exactly does this new ...

On-Target! Makreting | Digital Marketers In Houston | How Long Does it Take to See Marketing Results?
6Dec

How Long Does it Take to See Marketing Results?

Everyone is eager to see the results of their marketing dollars, and the sooner the better. But just how long does it take to start  ...

On-Target! Makreting | Digital Marketers In Houston | What Are the Top 2020 Marketing Trends?
29Nov

What Are the Top 2020 Marketing Trends?

Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying opportunities and staying ahead of competition. It’s critical in the world of digital ...

On-Target! Makreting | Digital Marketers In Houston | How Can We Promote The Holidays in Our Next Campaign?
22Nov

How Can We Promote The Holidays in Our Next Campaign?

Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are a few ...

On-Target! Makreting | Digital Marketers In Houston | How Do We Compare Our Company With Competitors?
15Nov

How Do We Compare Our Company With Competitors?

It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You can ...

On-Target! Makreting | Digital Marketers In Houston | Does Our Website Really Need a Redesign?
8Nov

Does Our Website Really Need a Redesign?

Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ...

On-Target! Makreting | Digital Marketers In Houston | How Should We Market to Millennials?
2Nov

How Should We Market to Millennials?

With an annual buying power of $200 billion, the millennial market is becoming a top-priority across all industries – tech start-ups aside. But what do we actually know about marketing ...

On-Target! Makreting | Digital Marketers In Houston | What Does Google’s BIG Update Mean for Marketers?
25Oct

What Does Google’s BIG Update Mean for Marketers?

Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is constantly making improvements that help boost user experience, from putting mobile ...

On-Target! Makreting | Digital Marketers In Houston | Are We Scaring Our Customers Away?
18Oct

Are We Scaring Our Customers Away?

Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted marketing dollars? Here are a few ways you could be scaring potential customers away and ...

On-Target! Makreting | Digital Marketers In Houston | Why Isn’t Our Social Media Following Growing?
11Oct

Why Isn’t Our Social Media Following Growing?

Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing interesting ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards
11Oct

On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards

Our Houston digital marketing agency was recently awarded Website of the Year for our work on All Points Group and Sales Brochure of the Year for our ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Email Campaign Strategies?
4Oct

What Are Examples of Email Campaign Strategies?

 

Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 ...

On-Target! Makreting | Digital Marketers In Houston | Do You Need Help with Video Production?
2Oct

Do You Need Help with Video Production?

Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video is an effective way to improve ...

On-Target! Makreting | Digital Marketers In Houston | How Can You Help People Experiencing Homelessness?
2Oct

How Can You Help People Experiencing Homelessness?

Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives.

At On-Target!, we have aligned ourselves with two amazing nonprofit organizations, HomeAid ...

On-Target! Makreting | Digital Marketers In Houston | Our Agency is Relocating to The Cannon
2Oct

Our Agency is Relocating to The Cannon

Effective October 21st, 2019 On-Target!, Houston's digital marketing agency, will be moving to The Cannon located at

27Sep

Should We Be Doing Offline Marketing?

Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means utilizing a ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Effective Website Copy?
20Sep

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience ...

On-Target! Makreting | Digital Marketers In Houston | How Do I Find My Target Audience?
13Sep

How Do I Find My Target Audience?

Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.

On-Target! Makreting | Digital Marketers In Houston | Answers to Common Business Marketing Questions
6Sep

Answers to Common Business Marketing Questions

It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving. The ...

On-Target! Makreting | Digital Marketers In Houston | What is a Buyer's Journey?
4Sep

What is a Buyer's Journey?

What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying ...

On-Target! Makreting | Digital Marketers In Houston | How Can I Grow My Email List?
30Aug

How Can I Grow My Email List?

Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check their ...

On-Target! Makreting | Digital Marketers In Houston | What is a CRM? And Why Should I Use One?
28Aug

What is a CRM? And Why Should I Use One?

Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.

On-Target! Makreting | Digital Marketers In Houston | What's new with Google and SEO?
23Aug

What's new with Google and SEO?

When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent ...

On-Target! Makreting | Digital Marketers In Houston | What are the Best Marketing Books?
21Aug

What are the Best Marketing Books?

Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good ...

On-Target! Makreting | Digital Marketers In Houston | What Should My Email Open Rate Be?
9Aug

What Should My Email Open Rate Be?

How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less if you ...

On-Target! Makreting | Digital Marketers In Houston | What Are The Best Free Keywords Tools?
2Aug

What Are The Best Free Keywords Tools?

With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords and phrases you should be using to reach new people on Google. In fact, ...

On-Target! Makreting | Digital Marketers In Houston | How Can I Optimize for Local SEO?
25Jul

How Can I Optimize for Local SEO?

Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help ...

On-Target! Makreting | Digital Marketers In Houston | The Worst Advice You Could Get About Social Media Marketing
18Jul

The Worst Advice You Could Get About Social Media Marketing

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you ...

On-Target! Makreting | Digital Marketers In Houston | 7 Stats to Know Before Your Next Email Campaign
11Jul

7 Stats to Know Before Your Next Email Campaign

Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, ...

On-Target! Makreting | Digital Marketers In Houston | 7 Hacks for Highly Converting Landing Pages
3Jul

7 Hacks for Highly Converting Landing Pages

A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook ...

On-Target! Makreting | Digital Marketers In Houston | A Simplified Checklist for Running a Google Ad Campaign
19Jun

A Simplified Checklist for Running a Google Ad Campaign

If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads ...

On-Target! Makreting | Digital Marketers In Houston | Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
13Jun

Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics

If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or ...

On-Target! Makreting | Digital Marketers In Houston | How to Get Better Results from Your Marketing Videos
7Jun

How to Get Better Results from Your Marketing Videos

Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.

On-Target! Makreting | Digital Marketers In Houston | 5 Hot Tidbits to Know This Month in Marketing
6Jun

5 Hot Tidbits to Know This Month in Marketing

Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps ...

On-Target! Makreting | Digital Marketers In Houston | Should My Brand Be Advertising on Instagram?
31May

Should My Brand Be Advertising on Instagram?

The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 ...

On-Target! Makreting | Digital Marketers In Houston | 5 Reasons Your Sales Follow-up is Failing
30May

5 Reasons Your Sales Follow-up is Failing

 

You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it ...

On-Target! Makreting | Digital Marketers In Houston | 7 Signs You Need Help With Inbound
27May

7 Signs You Need Help With Inbound

While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an inbound ...

On-Target! Makreting | Digital Marketers In Houston | A Simple Cheat Sheet for Winning at SEO
17May

A Simple Cheat Sheet for Winning at SEO

Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the ...

On-Target! Makreting | Digital Marketers In Houston | Facebook Hates These 5 Types of Ads
6May

Facebook Hates These 5 Types of Ads

Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest ...

On-Target! Makreting | Digital Marketers In Houston | How to Inspire People to Care About Your Brand
24Apr

How to Inspire People to Care About Your Brand

Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ways to Explain Hubspot to Your Boss (and get them onboard)
19Apr

5 Ways to Explain Hubspot to Your Boss (and get them onboard)

Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead compared ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Named Top HubSpot Agency in Houston
16Apr

On-Target! Named Top HubSpot Agency in Houston

 On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve achieved for our clients using this software platform.

On-Target! Makreting | Digital Marketers In Houston | Digital Marketing: Expectations vs. Reality
8Apr

Digital Marketing: Expectations vs. Reality

There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign follow-up at the end of the quarter. As marketers and creatives, we tend to dream big. Which is ...

On-Target! Makreting | Digital Marketers In Houston | Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos
1Apr

Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos

So you’re interested in learning more about Inbound Marketing? You came to the right place.

On-Target! Makreting | Digital Marketers In Houston | 3 Most Common Misconceptions About SEO
22Mar

3 Most Common Misconceptions About SEO

There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and ...

On-Target! Makreting | Digital Marketers In Houston | 5 Things Your Customers Wish You Knew
18Mar

5 Things Your Customers Wish You Knew

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply ...

On-Target! Makreting | Digital Marketers In Houston | 5 Top News Stories in Marketing Right Now
4Mar

5 Top News Stories in Marketing Right Now

Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO updates to changing ad guidelines and trending consumer behavior – a new piece of ...

On-Target! Makreting | Digital Marketers In Houston | Psychological Marketing Tactics to Influence Consumer Behavior
18Feb

Psychological Marketing Tactics to Influence Consumer Behavior

Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This ...

On-Target! Makreting | Digital Marketers In Houston | How to Get Prospects Excited to Talk Business
7Feb

How to Get Prospects Excited to Talk Business

Are your prospecting emails and sales calls not getting a response? Or are you having a few great conversations with a prospect only to be met with silence once the proposal is presented?

On-Target! Makreting | Digital Marketers In Houston | Which Marketing Strategies Bring in the Best Leads?
7Feb

Which Marketing Strategies Bring in the Best Leads?

If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?

On-Target! Makreting | Digital Marketers In Houston | How Can I Make LinkedIn My Best Sales Tool?
7Feb

How Can I Make LinkedIn My Best Sales Tool?

LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.

...
On-Target! Makreting | Digital Marketers In Houston | The Straightforward Guide to S.M.A.R.T Goals
7Feb

The Straightforward Guide to S.M.A.R.T Goals

I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.

You likely have multiple goals you want to accomplish, but… are these goals being broken ...

On-Target! Makreting | Digital Marketers In Houston | The Real Way to Boost Trade Show Results
7Feb

The Real Way to Boost Trade Show Results

Your prospects don’t need to attend a trade show to learn about your products anymore; they can visit your website, read online reviews, or browse your social media platforms.

However, trade shows are an ...

On-Target! Makreting | Digital Marketers In Houston | Get Real ROI From Your Video Content
4Feb

Get Real ROI From Your Video Content

Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video with ...

On-Target! Makreting | Digital Marketers In Houston | 4 Must-Haves for Turning a Web Visitor into a Contact
28Jan

4 Must-Haves for Turning a Web Visitor into a Contact

Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process ...

On-Target! Makreting | Digital Marketers In Houston | Top 5 Marketing Statistics for 2019
21Jan

Top 5 Marketing Statistics for 2019

It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better ...

On-Target! Makreting | Digital Marketers In Houston | What Does Honest Marketing Look Like?
14Jan

What Does Honest Marketing Look Like?

In an era of click-bait, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive ...

On-Target! Makreting | Digital Marketers In Houston | How to Be Really Good at Growth Marketing
7Jan

How to Be Really Good at Growth Marketing

If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a ...

On-Target! Makreting | Digital Marketers In Houston | 3 Ways to Sell More Using the HubSpot CRM
4Jan

3 Ways to Sell More Using the HubSpot CRM

The HubSpot CRM holds an impressive variety of tools that can help you grow your business. In fact, there are more than 1,000 different ways to use the platform. But are you taking ...

On-Target! Makreting | Digital Marketers In Houston | Marketing Tips Inspired by Football: Amp Up Your Game
27Dec

Marketing Tips Inspired by Football: Amp Up Your Game

They say that Football is more than just a game. It’s a lesson in teamwork, discipline, perseverance, goal-setting, and even time management. But we can draw on even more lessons from ...

On-Target! Makreting | Digital Marketers In Houston | 3 HubSpot Integrations Our Clients Love
17Dec

3 HubSpot Integrations Our Clients Love

Hubspot is king when it comes to bringing everything together in one place. Which means less hassle, more control and not to mention — a seamless alignment between marketing and sales. ...

On-Target! Makreting | Digital Marketers In Houston | The Science of Cute Marketing
10Dec

The Science of Cute Marketing

On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a ...

On-Target! Makreting | Digital Marketers In Houston | Repurposing Content to Create Powerful Sales Emails
30Nov

Repurposing Content to Create Powerful Sales Emails

When it comes to doing Inbound marketing right, email should be a method for inspiring people to actually do ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ideas to Spice Up Your Holiday Marketing Strategy
23Nov

5 Ideas to Spice Up Your Holiday Marketing Strategy

Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is ...

On-Target! Makreting | Digital Marketers In Houston | Practices for Creating an Authentic Video Testimonial
16Nov

Practices for Creating an Authentic Video Testimonial

First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful than ...

On-Target! Makreting | Digital Marketers In Houston | Don’t Fall Behind: 2019 Marketing Trends to Watch Out For
7Nov

Don’t Fall Behind: 2019 Marketing Trends to Watch Out For

As marketers, we understand that the playing field is constantly evolving and adapting. So don’t copy and paste your same strategy ...

On-Target! Makreting | Digital Marketers In Houston | Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts
31Oct

Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts

The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means ...

On-Target! Makreting | Digital Marketers In Houston | Are You Annoying Your Customers? Do This Instead
26Oct

Are You Annoying Your Customers? Do This Instead

Getting your word out to potential customers should not need to be a game of nagging and pestering. Chances are if you’re wondering whether or not your marketing tactics are annoying ...

On-Target! Makreting | Digital Marketers In Houston | Inbound Marketing Methodology
16Oct

Inbound Marketing Methodology

During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade ...

On-Target! Makreting | Digital Marketers In Houston | Finding Keywords That Put You on the First Page on Google
7Oct

Finding Keywords That Put You on the First Page on Google

Want to know what the best keywords are that will put you on the first page of Google? While there are tons of keywords research tools we can recommend, like SemRush or Moz — there are ...

On-Target! Makreting | Digital Marketers In Houston | 5 Secrets to Reaching the Unreachable: C-Suite Executives
30Sep

5 Secrets to Reaching the Unreachable: C-Suite Executives

Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal. But how can you craft a pitch that is compelling enough to receive a response? Even in an ...

On-Target! Makreting | Digital Marketers In Houston | 5 Free Short Videos for Insightful Marketing Tips
21Sep

5 Free Short Videos for Insightful Marketing Tips

The marketing landscape is changing continuously. Keeping on top of all the latest trends and techniques can, at times, feel like a full-time job. The good news is you can stay in the ...

On-Target! Makreting | Digital Marketers In Houston | Tips for Creating Viral Content: Where to Start?
14Sep

Tips for Creating Viral Content: Where to Start?

Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social media. ...

On-Target! Makreting | Digital Marketers In Houston | Hubspot Study Shows Blogging Leads to 55% More Traffic
7Sep

Hubspot Study Shows Blogging Leads to 55% More Traffic

You may have heard that if you want to get found online, a business blog is a great way to produce ongoing, fresh and remarkable content to improve your search engine rankings. That’s because by ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Growth Agency Gears up for Inbound 2018
29Aug

On-Target! Growth Agency Gears up for Inbound 2018

Energy companies have OTC. Developers have the International Builders’ Show, and marketers have Inbound 2018. Almost every industry has a conference or trade show that’s ...

On-Target! Makreting | Digital Marketers In Houston | 5 Easy Tricks to Get More Clicks on Your Content
26Aug

5 Easy Tricks to Get More Clicks on Your Content

In a world of endless digital clutter, how do you get people to notice to your content? More importantly, how do you persuade them that the content is worth their time? ...

On-Target! Makreting | Digital Marketers In Houston | 5 Free Video Apps to Make Marketing Easier
17Aug

5 Free Video Apps to Make Marketing Easier

If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have ...

On-Target! Makreting | Digital Marketers In Houston | 5 Things to Do Before You Hit Publish, Every Time
10Aug

5 Things to Do Before You Hit Publish, Every Time

Blogging is one of the most critical content marketing tactics for 2018. It’s the the human angle of your business and one of the easiest ways to drive traffic to your site. So it’s pretty important that you are ...

On-Target! Makreting | Digital Marketers In Houston | Using Video to Boost Search Rankings
3Aug

Using Video to Boost Search Rankings

We already know video is a great inbound marketing tool for capturing interest and educating viewers. (And how shoppers are nearly 2 times more likely ...

On-Target! Makreting | Digital Marketers In Houston | Social Media is Taking Over Video and TV
27Jul

Social Media is Taking Over Video and TV

Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years.  And just this past month, both ...

On-Target! Makreting | Digital Marketers In Houston | How to Organically Generate More Leads
20Jul

How to Organically Generate More Leads

Generating organic leads is a bit more similar to picking out your produce than one would think. Organic fruits are the product of a farming system which avoids the use of man-made AD-ditives. Organic leads are the ...

On-Target! Makreting | Digital Marketers In Houston | How Smart TVs Just Got Even Smarter
13Jul

How Smart TVs Just Got Even Smarter

For marketers, we understand that data is a critical asset to delivering relevant marketing campaigns to the right audience. This same information is also key to getting a clear return for all marketing ...

On-Target! Makreting | Digital Marketers In Houston | 3 Reasons Your Website is Desperate for a Pillar Page
9Jul

3 Reasons Your Website is Desperate for a Pillar Page

You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user ...

On-Target! Makreting | Digital Marketers In Houston | How Facebook is Making Advertising More Transparent
29Jun

How Facebook is Making Advertising More Transparent

Facebook recently made two big announcements regarding ad transparency, along with a

22Jun

Here’s What Texas Builders Need to Know About Homebuyers

 Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. ...

On-Target! Makreting | Digital Marketers In Houston | How to Get the Most Out of Google Adwords
15Jun

How to Get the Most Out of Google Adwords

Google claims that you do not need to spend a lot of money on AdWords to get a return on the investment. However, many people are paying for clicks that have zero likelihood of turning into a profit. Here are a few ...

On-Target! Makreting | Digital Marketers In Houston | 5 Terrible Behaviors Marketers Need to Stop
8Jun

5 Terrible Behaviors Marketers Need to Stop

Sometimes it’s not about what you need to start doing and is more about the toxic habits you should pull away from. It’s easy to overlook the bad when your focused on keeping up with the latest trends, especially ...

On-Target! Makreting | Digital Marketers In Houston | 5 Must-Know Google Analytics Stats to Improve Your Marketing
2Jun

5 Must-Know Google Analytics Stats to Improve Your Marketing

Signing up for Google Analytics is free and incredibly user-friendly. But actually knowing what to do with that data can be stressful, as Google spits out an overwhelming amount of data! How should we handle these ...

On-Target! Makreting | Digital Marketers In Houston | Facebook Ad Policies: New Changes & Rules You Need To Know
25May

Facebook Ad Policies: New Changes & Rules You Need To Know

If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under over data privacy, fake news, ...

On-Target! Makreting | Digital Marketers In Houston | Is Print Advertising Dead?
18May

Is Print Advertising Dead?

Are you still trying to decide whether dedicating a portion of your marketing budget to print is worth continuing in the current digital landscape? It’s true that many news outlets and publications have shifted to ...

On-Target! Makreting | Digital Marketers In Houston | Qualities That Really Matter in a Marketing Team
4May

Qualities That Really Matter in a Marketing Team

There’s one thing you know you want from your digital marketing team. That’s ROI. But what are the qualities that will guarantee a team will meet your standards? Some may say creativity, time management, and good ...

On-Target! Makreting | Digital Marketers In Houston | Pinchin’ Tails Event Was a Huge Success
3May

Pinchin’ Tails Event Was a Huge Success

The DPIS Pinchin’ Tails Event last Friday was a blast! We are so excited to have been a VIP sponsor and help raise $25,000 for HomeAid Houston, we can’t think of a worthier cause than building shelters for ...

On-Target! Makreting | Digital Marketers In Houston | Stats That Sum Up the US Housing Market
24Apr

Stats That Sum Up the US Housing Market

How much do you know about the people who are buying homes from your company?

On-Target! Makreting | Digital Marketers In Houston | Unique Ways to Boost Email Open Rates
20Apr

Unique Ways to Boost Email Open Rates

At some point this year you may have come across the standard check-list on how to improve email open rates. This list probably covered tactics such as creating a sense of urgency, giving an offer or discount or ...

On-Target! Makreting | Digital Marketers In Houston | On-Target! Recognized as #1 HubSpot Partner Agency
18Apr

On-Target! Recognized as #1 HubSpot Partner Agency

Just six months after becoming a HubSpot Partner, On-Target!, achieved the #1 ranking for Partner Implementation world-wide. To celebrate this accomplishment HubSpot sent founding member Dan Tyre to Houston for a ...

On-Target! Makreting | Digital Marketers In Houston | 5 Examples of Marketing Gone Terribly Wrong
13Apr

5 Examples of Marketing Gone Terribly Wrong

We all love watching other people mess up. As cruel as that sounds, failure also offers some valuable free advice.

On-Target! Makreting | Digital Marketers In Houston | Are You Breaking the Rules of SEO?
6Apr

Are You Breaking the Rules of SEO?

As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as search metrics have greatly improved, ...

On-Target! Makreting | Digital Marketers In Houston | Where Can I Learn About Digital Marketing?
29Mar

Where Can I Learn About Digital Marketing?

The world of digital marketing is moving faster than ever. Need a way to catch-up or stay informed? Even the most successful marketers are always learning new ways to reach and engage their audiences. Here are a ...

On-Target! Makreting | Digital Marketers In Houston | 5 Stellar Examples of Marketing Done Right
22Mar

5 Stellar Examples of Marketing Done Right

We all want to find new ways to keep our customers engaged, but coming up with creative marketing that stands out through the clutter can be a challenge. We all need a little help sometimes getting ideas ...

On-Target! Makreting | Digital Marketers In Houston | Changes in SEO You Need to Know ASAP
14Mar

Changes in SEO You Need to Know ASAP

Think keywords are the bread and butter of SEO? Think again. Keyword rankings should no longer be the primary focus of your SEO strategy. Yes, it's still very important that your longtail keyword shows up in your ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ways to Spice Up Your Emails
6Mar

5 Ways to Spice Up Your Emails

Looking to different ways to engage potential customers? You might be taking advantage of the power of email marketing when it comes to trying something new. Let’s face it — most emails are boring, leaving plenty ...

On-Target! Makreting | Digital Marketers In Houston | Why Isn't My Marketing Bringing in Leads?
27Feb

Why Isn't My Marketing Bringing in Leads?

Is your marketing failing to create leads? Nothing is worse than spending marketing dollars on something that isn't working. There may be a combination of things that either don’t exist or don’t exist in the right ...

On-Target! Makreting | Digital Marketers In Houston | What Facebook’s Big Changes Mean for Marketers
20Feb

What Facebook’s Big Changes Mean for Marketers

I too, was a little shook up when Mark Zuckerberg first announced Facebook will change its algorithm to promote more personal content rather than news. We marketers have planned entire editorial calendars and ...

On-Target! Makreting | Digital Marketers In Houston | How Much Should I Spend on Google AdWords?
13Feb

How Much Should I Spend on Google AdWords?

Investing your marketing budget in a PPC platform like Google AdWords can have a big impact on your business. According to Google, the average advertiser on AdWords makes two dollars for every dollar they spend. ...

On-Target! Makreting | Digital Marketers In Houston | How Sales Teams Benefit from Hubspot
6Feb

How Sales Teams Benefit from Hubspot

You may be wondering what’s all this talk about using the Hubspot CRM? But what you’re really asking is how it’s directly related to your sales team and how can it benefit you. To be clear, Hubspot is defined as ...

On-Target! Makreting | Digital Marketers In Houston | 7 Habits of Highly Effective Marketers
31Jan

7 Habits of Highly Effective Marketers

What do successful brands all have in common? A team of highly driven and successful individuals. Much like Stephen R. Covey's book, The 7 Habits of Highly Effective ...

On-Target! Makreting | Digital Marketers In Houston | The Most Loved and Hated Email Subject Lines
25Jan

The Most Loved and Hated Email Subject Lines

Email subject lines can feel like the death of us marketers. In today’s busy world, we receive 121 emails per day and a whopping 33% of them go unopened. [E-Statistics] This means a bad subject line can block a ...

On-Target! Makreting | Digital Marketers In Houston | Marketing Hacks for Kicking Off Q1
20Jan

Marketing Hacks for Kicking Off Q1

Q1 is here! If all goes well, 2018 will be a year of surpassing sales goals and taking your company to the next level. But success doesn’t happen overnight. It requires ...

On-Target! Makreting | Digital Marketers In Houston | Clever Ideas for Builder Videos in 2018
12Jan

Clever Ideas for Builder Videos in 2018

Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information World) This is a great opportunity for ...

On-Target! Makreting | Digital Marketers In Houston | Putting Trust Back in Social Media
3Jan

Putting Trust Back in Social Media

2017 was a big year for social media. Brands playing catch up joined forces with hundreds of other companies using platforms like Facebook and Twitter to build stronger consumer relationships — with good reason. ...

On-Target! Makreting | Digital Marketers In Houston | This Year in Statistics
26Dec

This Year in Statistics

 As we move into 2018, you may be rethinking everything from job roles to marketing tactics that will help in staying ahead of the curve.  This is a good time to take a look back on 2017 statistics ...

On-Target! Makreting | Digital Marketers In Houston | Content: Your Sales Team's Secret Sauce
21Dec

Content: Your Sales Team's Secret Sauce

Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, this has some truth to it, but not entirely. Because content isn’t meant for just getting leads. One of the best ...

On-Target! Makreting | Digital Marketers In Houston | 5 Tips for Creating a 2018 Marketing Plan
13Dec

5 Tips for Creating a 2018 Marketing Plan

Is it time to take a good, hard look at your company's marketing strategy? Creating a 2018 marketing plan will help set you on the right course to making goals a reality. Without a plan in place, it can become ...

On-Target! Makreting | Digital Marketers In Houston | Does My Company Need HubSpot?
5Dec

Does My Company Need HubSpot?

HubSpot is good at what they do, and that's probably why they are one of the fastest growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term “Inbound Marketing” before, and ...

On-Target! Makreting | Digital Marketers In Houston | How to Boost Your Sales with Artificial Intelligence
28Nov

How to Boost Your Sales with Artificial Intelligence

 You don't need to employ a larger sales staff or even drive thousands of additional shoppers to your location to increase your sales. You just need to optimize the ...

On-Target! Makreting | Digital Marketers In Houston | How Are Top Home Builders Using Digital Marketing?
20Nov

How Are Top Home Builders Using Digital Marketing?

The real estate industry can no longer rely on print ads and billboards to sell homes. More and more home builders are taking advantage of digital marketing tacts. In fact, the top digital trends for home builders ...

On-Target! Makreting | Digital Marketers In Houston | Creating Content People Care About
13Nov

Creating Content People Care About

Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound ...