For real estate developers and home builders, providing immersive, 3D property tours has become an essential tool in captivating potential buyers and standing out in a competitive market. Here's an in-depth look at the pros and cons of each app ...
We’ve heard it before: “What are we going to write about… and who is actually going to read it?”
It’s understandable to be skeptical about the impact of blogging for your business, wondering who will actually read your posts or ...
Who are the hottest communities in Houston Area? The latest report from the Houston Association of Realtors (HAR) reveals significant growth in home sales, particularly in communities like Fulshear and Cypress South.
As we step into 2024, a strong online presence is a critical component of business success. One of the most effective ways to enhance this presence is by improving your business's ...
The real estate market in 2024 presents a unique set of challenges and opportunities. With a balanced market, fluctuating mortgage rates, and evolving buyer preferences, effective ...
It's the creative spark that differentiates a brand, transforming ordinary messages into memorable, impactful experiences that resonate with consumers. Today, we're thrilled to announce that On-Target! Agency, a Houston-based digital marketing ...
Each year, the Greater Houston Builders Association's PRISM Awards stands as an esteemed benchmark within the building industry, honoring outstanding achievement in over 100 categories that focus on People, Product, and Promotion. Receiving ...
In the ever-evolving realm of digital marketing, standing out is not just an accomplishment; it's a testament to an agency's commitment to innovation and excellence. This year, we're excited to share announce that On-Target! Agency, located in ...
HubSpot Enterprise is a comprehensive customer relationship management (CRM) platform that offers various tools for marketing, sales, and customer service. Within HubSpot, "
🚀 Social media's ever-evolving landscape continues to surprise us with new platforms that challenge the status quo. One such newcomer is Threads, a platform that has quickly caught the attention of users worldwide, outpacing many ...
Alright, so you've decided to take the plunge and give Threads a whirl. Good for you! Here's a quick and dirty guide to getting started, served up with a side of wit.
A Survival Guide for the Social Media Fatigued
Alright, buckle up, small-business owners. I know, I know, you're probably rolling your eyes at the thought of yet another ...
Yes, rule #1 in 2023 is 'Don't SPAM!' The deluge of clutter within inboxes is the greatest barrier to your outreach. This may ...
Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting Your Email Marketing Strategy." Since then, we have ...
Are you looking for tried and tested methods to increase your sales? Prompting customers to act on an offer can be tough, but having the right technology in place can make it easier. The ...
HubSpot is good at what they do, and that's why they are one of the fastest-growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term "Inbound Marketing" before, and if you're already using this method… more ...
HubSpot can be very helpful for PR efforts in a number of ways, Improve the overall impact of your PR campaigns by clearer measurement and actual behavioral data. See what the impact actually is on different ...
Over the past few years selling and providing services to home builders has changed dramatically. An effective website is more critical that ever for businesses that serve home builders, and we're proud to announce that we had 3 finalists for ...
Whatever the case is for you, there ...
Attract, Convert, Close, Delight. Those are the pillars of Inbound Marketing but for many businesses, the challenges of slow sales and disinterested buyers are a direct result of skipping steps. Even for businesses with shorter sales cycles like ...
Time is the one thing that is always in short supply, and if your business is providing home services to your customers, there never seems to be enough to go around. In fact, the average home services technician loses about 1/3 of the day to ...
To keep your business thriving and growing, your sales team has to juggle a lot of things – like planning, improving customer retention, converting leads into customers, and much more. But to achieve higher sales and revenues, companies must ...
Maybe you get hundreds of leads per month, or just a few, the one thing that is seemingly inescapable though is most leads are bad. You know the ones, you call or email and they want to know how you got their information, or worse yet, you get ...
Stale leads, waining sales numbers, and increased competition.
Sales collateral is essentially educational and persuasive content that describes a company's product and services. Sales professionals ...
Service appointments, scheduling, billing, and winning your next bid before the next guy.
Social media is a powerful medium for companies to reach out to potential audiences within seconds. As per the latest data, on average, people ...
Inbound marketing is a strategy that focuses on creating valuable content that attracts people towards your website or products rather ...
"I saw your business online, and your reviews looked bad, so I went with someone else"
Potential customers won't tell you these things because you never even got the chance to talk to them. In fact, ...
More than just a name and a logo, your brand's identity is rooted in far more than what your customers and competition see. For many businesses though, brand identity is not as valued as it should be. Why should you pay more attention to it?
Your competition likely knows something that maybe you've never considered. It's one of those areas that rarely get a second thought, however.
They were important, but website visitors never really liked them and now they're going away for good.
In November 2020, Google announced changes to the search signals for websites based on page experience. Those changes, due to roll out in
Here at On-Target, we ...
Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not addressed, penalties can follow. These penalties can be as severe and affect your organic search ranking long term. Although the process to remove ...
In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that an average person remembers more from watching a video as compared ...
Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic Backlinks.
In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about your website. In these first few seconds, it is vital ...
68% of all online experiences begin with a search engine. Search Engine ...
Pay-per-click or PPC has become an essential tool for brands to increase traffic on their websites. PPC marketing ...
Without Search Engine Optimization (SEO), your content will languish among the millions of pages in ...
Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and reach more customers. After all, the software is meant to be an all-in-one solution that can achieve all those goals and more for your business, no ...
Your phone is ringing, and business is going well. Sounds great right?
In the Home Services industry there has been a marked increase in competition due to the potential for higher profits than ever and low barriers to entry. This fact has caused many business owners to look for ways to combat lower quality entrants ...
The Home Services industry is experiencing a shift where consumers have the luxury of choice in the number of providers available to them. This has also led to the value of their overall purchase experience reaching an all time high. Put simply, ...
As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, etc. but only qualifies ...
Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This is why marketers are always re-shaping the way products and ...
For those in the home services industry, the reality of the cyclical needs of customers can be a cause for concern. After all, there normally isn't much need for mowing services in the dead of winter, or heater repair in July. If you're only ...
Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized organizations, a new greater challenge remains...competing online for better ...
More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many organizations is sustaining or even increasing the effectiveness of ...
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. The digital shift has drastically ...
Billed as an on-demand way for customers to get the home services they need, Amazon Home Services has been around for six years now. In that time many small home services businesses have joined as service providers, but with mixed results. Is it ...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad advice—not when its ...
Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers beyond organic search results. A good PPC marketing strategy will attract new visitors to your landing page and turn them into leads using targeted ...
Speed is king, and no where is that more true than for your website. As the saying goes though, you only get one chance to make a good first impression. So, what does that mean for your website? A recent survey showed that over 50% of users said ...
Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that help them standout in a sea of YouTube content. What's often ...
Understanding and anticipating your customers needs and wants relative to your product or service offering will bring you more business. How do you get those insights, and how can you use Google My Business to attract more leads?
In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little interruption due to their very nature, such as plumbing and electrical. ...
Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000 of them close every year. In order to over come this trend, smart spending is key to making your business last. In fact, home service businesses ...
Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion. 2021 is no different, however, there are some very unique design ...
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients than ever before.
Research leads
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of 10 people would rather watch videos online than television. The ...
Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those searches.
It's Not All About Keywords
User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of engagement or returns. That can have widespread impact on future campaign ...
In the home services industry much of the research and conversion process has evolved to the use of online forms and email when a potential client is ready to begin a job. However, these three service lines have shown that the average consumer ...
Digital marketing is the most effective way to drive people to a website and to help it rank better with search engines. And thankfully for most small businesses, digital marketing is far less expensive than the offline marketing techniques that ...
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
One of the best strategies your sales team can borrow from your marketing department to be more effective is Content Strategy.
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous comeback we’d receive. Most of us treated it as a novelty.
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're meeting the goals you have for your Home Services business in 2021. ...
SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic, develops brand trust, and converts leads into sales.
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, pillar pages are a great ...
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter and why should your website take WCAG into account? Here are a few ...
Need a good line to kick off your next meeting? Want to break the ice with a new colleague?
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for you if you want to use YouTube as your advertising platform.
Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar enthusiasts will hunt you down with memes.
As B2B industries in the real estate and building, and many other industries increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, ...
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to buyers and improving how you approach mobile marketing needs to ...
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are learning that engaging the buyer ...
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as search metrics have greatly improved, the battle for first page is as ...
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors"...these are very common "goals" that many businesses have at the beginning of each year. You likely have multiple goals you want ...
Businesses are finding ways to thrive during the pandemic, and a new report confirms their determination. Many small businesses are persevering through economic uncertainty, adapting to unforeseen changes, and increasing opportunities through ...
It's a Digital World
Staying at the forefront of graphic design trends is usually relegated to those organizations who have a high number of creatives on staff or work in a highly artistic industry. However, here are some of the highlights that can help your business ...
Did you know most people will leave a mobile website if they can’t find what they’re looking for immediately?
Many businesses today have given much of their focus in regard to web traffic to keywords, phrases and topics that meet the search intent of their users. While there is absolutely nothing wrong with that approach, it fails to address the most ...
During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from reducing spending to redirecting how we spend our time. The real estate market alone is experiencing years of change in a matter of a few short ...
No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or so it seems.
Many clients who we've known over the course ...
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our businesses?
There are a number of advantages to ...
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade shows are no longer bringing in ...
What does a successful brainstorm meeting look like? If you want to hold meetings that unearth better ideas and generate real results, we've found it's all about getting to know your customers' key values.
You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting though, and something clicks...
Why are all my sales and marketing ...
One of the most echoed concerns of companies we work with is helping them stay on top of budgets. This is especially true when it comes to marketing since being aware of costs is more crucial than ever.
What many organizations fail ...
Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the hatches – others are pursuing innovative ...
Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be especially challenging
Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online and significantly less time in their ...
Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that encourage consumption. What happens then ...
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges.
Fortunately, there are easy ways to improve your screen presence and take advantage ...
While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better results over the long-term – and there ...
If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a downturn stronger than they were before ...
There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and needs, while adjusting your strategy and ...
The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt our approach and modernize the way we do ...
People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of video marketers say video helps them ...
Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for creating a successful promotion, from ...
It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation, that provide immense value to brands ...
You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60 million in the United States) it still ...
There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts are sharing. Fortunately, we’ve done a ...
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the ...
The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook posts was down by 2.2% (according to ...
Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look under the hood. The same goes when it ...
LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share your work, gather insights and build a ...
Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to Google Adwords that will help improve your ...
Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and insights from the past year, valuable ...
Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure that door keeps moving with the right people coming in as often as ...
Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. But what exactly does this new information mean for ...
Everyone is eager to see the results of their marketing dollars, and the sooner the better. But just how long does it take to start reaping the benefits of your efforts? ...
Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying opportunities and staying ahead of competition. It’s critical in the world of digital marketing, where the variables are ...
Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are a few ways you can take advantage of ...
It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You can also identifying gaps and ...
Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ways your current website could ...
With an annual buying power of $200 billion, the millennial market is becoming a top-priority across all industries – tech start-ups aside. But what do we actually know about marketing to this social media savvy ...
Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is constantly making improvements that help boost user experience, from putting mobile friendly sites first to ...
Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted marketing dollars? Here are a few ways you could be scaring potential customers away and tips on how to change your tune. ...
Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing interesting content regularly, does not mean you ...
Our Houston digital marketing agency was recently awarded Website of the Year for our work on All Points Group and Sales Brochure of the Year for our work with
Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 spent. But to truly reap the ...
Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video is an effective way to improve engagement and conversions. The ...
Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives.
At On-Target!, we have aligned ourselves with two amazing nonprofit organizations, HomeAid Houston and The Way Home. Both are ...
Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means utilizing a variety of different tools – ...
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience and motivates them to take ...
Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.
It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving. The techniques that used to work no ...
What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying process, also known as the buyer's ...
Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check their email every day. In fact, email ...
Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent updates and improvements to ...
Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing.
How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less if you don’t have a benchmark to ...
With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords ...
Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help boost website traffic, leads and ...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad ...
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective ...
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook or an email campaign, to ...
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads has gone up by 15%. Even the CPCs ...
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or assumption?
Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.
Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps of news feeds each week. So ...
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 billion active monthly users. In ...
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it is hard to pinpoint the exact ...
While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an inbound expert.
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the worlds largest advertising ...
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest advertising platform (after Google). ...
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have countless avenues to discover, ...
Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead compared to the cost of obtaining leads ...
On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve achieved for our clients using this software platform.
There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign follow-up at the end of the quarter. As marketers and creatives, we tend to dream big. Which is great! But over time, we learn ...
So you’re interested in learning more about Inbound Marketing? You came to the right place.
There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and eliminate some of the most common ...
Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply not being addressed as well as ...
Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO updates to changing ad guidelines and trending consumer behavior – a new piece of information is released and alters ...
Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This is why marketers are always ...
Are your prospecting emails and sales calls not getting a response? Or are you having a few great conversations with a prospect only to be met with silence once the proposal is presented?
If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.
I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.
You likely have multiple goals you want to accomplish, but… are these goals being broken down into achievable steps, is the ...
Your prospects don’t need to attend a trade show to learn about your products anymore; they can visit your website, read online reviews, or browse your social media platforms.
However, trade shows are an excellent way to promote ...
Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video with their smartphones. In fact, more ...
Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process known as lead generation. It’s ...
It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better equipped you will be to adopt those ...
In an era of click-bait, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive user experience with a brand they ...
If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a method that combines technology, ...
They say that Football is more than just a game. It’s a lesson in teamwork, discipline, perseverance, goal-setting, and even time management. But we can draw on even more lessons from America’s favorite past-time. Here ...
Hubspot is king when it comes to bringing everything together in one place. Which means less hassle, more control and not to mention — a seamless alignment between marketing and sales. You can even use many of your ...
On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a good meal or psychoactive drugs ...
When it comes to doing Inbound marketing right, email should be a method for inspiring people to actually do something. Whether it’s to visit a ...
Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is when companies from all over the ...
First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful than information passed on by ...
As marketers, we understand that the playing field is constantly evolving and adapting. So don’t copy and paste your same strategy from last year. Stay on top of ...
The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means it’s time to start thinking about ...
Getting your word out to potential customers should not need to be a game of nagging and pestering. Chances are if you’re wondering whether or not your marketing tactics are annoying people… the answer is probably yes ...
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail-mail, and trade shows are no longer bringing in ...
Want to know what the best keywords are that will put you on the first page of Google? While there are tons of keywords research tools we can recommend, like SemRush or Moz — there are also very practical ways to ...
Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal. But how can you craft a pitch that is compelling enough to receive a response? Even in an innovative working environment, ...
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Hottest Housing Markets in the USA The landscape of the U.S. housing market is as dynamic as it is...
For real estate developers and home builders, providing immersive, 3D property tours has become an...
We’ve heard it before: “What are we going to write about… and who is actually going to read it?”...
Who are the hottest communities in Houston Area? The latest report from the Houston Association of...
As we step into 2024, a strong online presence is a critical component of business success. One of...
The real estate market in 2024 presents a unique set of challenges and opportunities. With a...
It's the creative spark that differentiates a brand, transforming ordinary messages into memorable,...
Each year, the Greater Houston Builders Association's PRISM Awards stands as an esteemed benchmark...
In the ever-evolving realm of digital marketing, standing out is not just an accomplishment; it's a...
HubSpot Enterprise is a comprehensive customer relationship management (CRM) platform that offers...
🚀 Social media's ever-evolving landscape continues to surprise us with new platforms that...
Alright, so you've decided to take the plunge and give Threads a whirl. Good for you! Here's a...
A Survival Guide for the Social Media Fatigued Alright, buckle up, small-business owners. I know, I...
Don't SPAM! Yes, rule #1 in 2023 is 'Don't SPAM!' The deluge of clutter within inboxes is the...
Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting...
On-Target is proud to be recognized as one of the top Email Marketing Agencies in the nation. We...
Are you looking for tried and tested methods to increase your sales? Prompting customers to act on...
If you're a CEO, business owner, or in any kind of management position, it's important to stay...
HubSpot is good at what they do, and that's why they are one of the fastest-growing marketing...
HubSpot can be very helpful for PR efforts in a number of ways, Improve the overall impact of your...
Over the past few years selling and providing services to home builders has changed dramatically....
Your website has been untouched since the Clinton Administration. Sales have fallen for 8 straight...
Attract, Convert, Close, Delight. Those are the pillars of Inbound Marketing but for many...
Time is the one thing that is always in short supply, and if your business is providing home...
To keep your business thriving and growing, your sales team has to juggle a lot of things – like...
Maybe you get hundreds of leads per month, or just a few, the one thing that is seemingly...
Stale leads, waining sales numbers, and increased competition.
Sales collateral is essentially educational and persuasive content that describes a company's...
Service appointments, scheduling, billing, and winning your next bid before the next guy.
Social media is a powerful medium for companies to reach out to potential audiences within seconds....
Inbound marketing is a strategy that focuses on creating valuable content that attracts people...
"I saw your business online, and your reviews looked bad, so I went with someone else" Potential...
More than just a name and a logo, your brand's identity is rooted in far more than what your...
Your competition likely knows something that maybe you've never considered. It's one of those areas...
They were important, but website visitors never really liked them and now they're going away for...
In November 2020, Google announced changes to the search signals for websites based on page...
On-Target is proud to announce that we have been recognized as one of the top advertising agencies...
Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not...
In recent years, video has become the most popular form of marketing because of a simple reason: it...
Your website: it's beautiful, functional, and drives business to you every day. It also can be...
In today’s digital world, websites play a crucial role in reaching out to more customers and boost...
According to Wyzowl, 85% of businesses now use video as a marketing tool, and 87% of marketers say...
68% of all online experiences begin with a search engine. Search Engine Optimization, or SEO,...
Pay-per-click or PPC has become an essential tool for brands to increase traffic on their websites....
Without Search Engine Optimization (SEO), your content will languish among the millions of pages in...
Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and...
Your phone is ringing, and business is going well. Sounds great right?
In the Home Services industry there has been a marked increase in competition due to the potential...
The Home Services industry is experiencing a shift where consumers have the luxury of choice in the...
As B2B industries in the real estate and building industry increase their marketing efforts, it is...
Motivating people to take action is not an easy job. People are continuously weighing their...
For those in the home services industry, the reality of the cyclical needs of customers can be a...
Largely, home services businesses have subsisted through the recent pandemic, and are poised for a...
More of your customers are at home and in front of devices than ever, and along with that comes...
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up...
Billed as an on-demand way for customers to get the home services they need, Amazon Home Services...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at...
Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers...
Speed is king, and no where is that more true than for your website. As the saying goes though, you...
Most of us have run into an issue where we sought advice online from an expert source. Often these...
Understanding and anticipating your customers needs and wants relative to your product or service...
In an industry where business is often seasonal, 2020 largely did no favors for home services...
Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000...
Website design is always changing, and with it come new trends for layouts, visuals and content...
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog,...
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as...
Search engine optimization has changed dramatically in the last few years. It now accommodates the...
User experience is at the heart of every piece of messaging and content an organization produces....
In the home services industry much of the research and conversion process has evolved to the use of...
Digital marketing is the most effective way to drive people to a website and to help it rank better...
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
One of the best strategies your sales team can borrow from your marketing department to be more...
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We...
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be...
SEO (search engine optimization) copywriting is all about writing engaging content, so Google...
You've heard it before — the way people search online is changing, so your website content strategy...
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings...
Need a good line to kick off your next meeting? Want to break the ice with a new colleague?
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes...
Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar...
As B2B industries in the real estate and building, and many other industries increase their...
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage...
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as...
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a...
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out...
Businesses are finding ways to thrive during the pandemic, and a new report confirms their...
It's a Digital World
Staying at the forefront of graphic design trends is usually relegated to those organizations who...
Did you know most people will leave a mobile website if they can’t find what they’re looking for...
Many businesses today have given much of their focus in regard to web traffic to keywords, phrases...
During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from...
No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales...
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones...
During the past few years, the way people communicate and what they expect from your business has...
What does a successful brainstorm meeting look like? If you want to hold meetings that unearth...
We know it’s harder than ever to make an impact, but with the right team on your side – you too,...
You've done it. The new copy and imagery on your social posts, website, and ads look spectacular....
One of the most echoed concerns of companies we work with is helping them stay on top of budgets....
It’s been a challenging year for Houston’s real estate industry, but things are looking up. Here at...
Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting...
Working from home has it’s benefits, but we can see why many people are starting to miss the hustle...
Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital...
Purchases depend on consumers’ having disposable income, feeling confident about their future,...
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges....
While many businesses first consideration may be to cut back on advertising during a recession, the...
If you’re sick of the endless stream of bad news the media has supplied us with lately – this...
There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean...
The world has changed—not permanently, but most likely for the remainder of the year. As offices...
People would rather watch what’s on the internet than read it. The same goes for B2B customers....
Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive...
It’s never been a better time to take advantage of email marketing – no matter the size of your...
You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as...
There is a load of information available online with tips to boost your email marketing strategy....
“User experience (UX) focuses on having a deep understanding of users, what they need, what they...
The way people interact on Facebook is evolving. And so are the algorithms that place your...
Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an...
LinkedIn is the world’s largest professional network and the place for B2B companies looking to...
Google is always making changes. Fortunately, they usually come in the form of improvements that...
Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and...
Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs,...
Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit...
Everyone is eager to see the results of their marketing dollars, and the sooner the better. But...
Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying...
Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a...
It’s always a good idea to get to know your competition. By maintaining an arsenal of information...
Not everyone needs a new website. But if you want start seeing more results with your marketing...
With an annual buying power of $200 billion, the millennial market is becoming a top-priority...
Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is...
Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted...
Social media is one of the most powerful tools a brand can use to reach new customers. However,...
Our Houston digital marketing agency was recently awarded Website of the Year for our work on All...
Want to branch out from your “business as usual” marketing messages? Email campaigns have the power...
Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on...
Learn how you can Be The Key to solving homelessness in Houston and join the movement to change...
Effective October 21st, 2019 On-Target!, Houston's digital marketing agency, will be moving to The...
Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing...
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from...
Good marketing starts with knowing your audience. Great marketing is demonstrating a deep...
It’s said that the key to success is all about asking the right questions. This is especially true...
What is a buyer's journey, and what information can you provide to guide them into a purchase? The...
Don’t let social media distract you from one of the oldest and most effective marketing platforms...
Simply put, CRM -- or customer relationship management -- refers to software that tracks...
When is the last time you checked-in on the SEO health of your site? Has anything changed recently?...
Whether you’re a marketing manager at a large company or a small business owner trying to make it...
How can you tell if you are getting the most out of your email campaign? While platforms such as...
With the number of tools out there designed to help you with SEO, there is no reason to guess at...
Everyone knows the importance of SEO. But what about optimizing your website to reach people near...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at...
Email is still alive and well, despite the spotlight always on the young and vibrant social media....
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because...
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s...
If someone walked into your next marketing meeting and asked a simple question – what motivates the...
Who cares how many views or likes your video has? What matters is that it generates good leads and...
Being a savvy marketer is all about being in the know – how else are you going to leave the...
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s...
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you...
While inbound marketing is designed to simplify your marketing efforts, beginners can still run...
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in...
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad...
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer,...
Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear...
On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve...
There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign...
So you’re interested in learning more about Inbound Marketing? You came to the right place.
There is a load of content out there telling marketers what they should and shouldn’t do when it...
Ever wonder what your customers are really thinking? We can’t give you exact details, but we can...
Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO...
Motivating people to take action is not an easy job. People are continuously weighing their...
Are your prospecting emails and sales calls not getting a response? Or are you having a few great...
If you are following multiple best practices to attract, engage, and delight customers, how do you...
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass...
I want more leads. I want more repeat customers. I want a greater market share. I want to beat out...
Your prospects don’t need to attend a trade show to learn about your products anymore; they can...
Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective...
Everyone wants more web traffic, more clicks, more customers. But few want to spend the time...
It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it...
In an era of click-bait, bots, and news headline after headline exposing corporate scandals —...
If you’re looking to grow your company as fast and efficiently as possible — you’re on the right...
They say that Football is more than just a game. It’s a lesson in teamwork, discipline,...
Hubspot is king when it comes to bringing everything together in one place. Which means less...
On first impression, what drew you to this article? Our bets are on the cute little scientist....
When it comes to doing Inbound marketing right, email should be a method for inspiring people to...
Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing...
First off, if you’re reading this article — thank you! We’re always excited for the opportunity to...
As marketers, we understand that the playing field is constantly evolving and adapting. So don’t...
The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know...
Getting your word out to potential customers should not need to be a game of nagging and pestering....
During the past few years, the way people communicate and what they expect from your business has...
Want to know what the best keywords are that will put you on the first page of Google? While there...
Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal....
