How to create a successful email marketing campaign in 2023
Don't SPAM! Yes, rule #1 in 2023 is 'Don't SPAM!' The deluge of clutter within inboxes is the...
25May
How to create a successful email marketing campaign in 2023
Don't SPAM!
Yes, rule #1 in 2023 is 'Don't SPAM!' The deluge of clutter within inboxes is the greatest barrier to your outreach. This may ...
18Jan
Adapting Your Email Marketing Strategy for Maximum Effectiveness in 2023
Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting Your Email Marketing Strategy." Since then, we have ...
13Dec
On-Target Recognized as Top Email Marketing Agency
2Dec
3 Ways to Sell More Using the HubSpot FREE CRM
Are you looking for tried and tested methods to increase your sales? Prompting customers to act on an offer can be tough, but having the right technology in place can make it easier. The ...
30Nov
Recent ADA Website Compliance Lawsuits and How to Avoid Them
10Oct
Does My Company Need HubSpot?
HubSpot is good at what they do, and that's why they are one of the fastest-growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term "Inbound Marketing" before, and if you're already using this method… more ...
6Aug
On-Target Shines At Star Awards 2021
Over the past few years selling and providing services to home builders has changed dramatically. An effective website is more critical that ever for businesses that serve home builders, and we're proud to announce that we had 3 finalists for ...
2Aug
How Your Business Can Benefit From A Brand Makeover
- Your website has been untouched since the Clinton Administration.
- Sales have fallen for 8 straight quarters.
- Your employees are leaving for your competitors.
Whatever the case is for you, there ...
19Jul
Are You Using the Sales Funnel To Your Advantage?
Attract, Convert, Close, Delight. Those are the pillars of Inbound Marketing but for many businesses, the challenges of slow sales and disinterested buyers are a direct result of skipping steps. Even for businesses with shorter sales cycles like ...
19Jul
How You Can Stop Wasting Your Technician's Drive Time
Time is the one thing that is always in short supply, and if your business is providing home services to your customers, there never seems to be enough to go around. In fact, the average home services technician loses about 1/3 of the day to ...
15Jul
All About Sales Enablement
To keep your business thriving and growing, your sales team has to juggle a lot of things – like planning, improving customer retention, converting leads into customers, and much more. But to achieve higher sales and revenues, companies must ...
12Jul
Bad Lead Quality? Here's Why
Maybe you get hundreds of leads per month, or just a few, the one thing that is seemingly inescapable though is most leads are bad. You know the ones, you call or email and they want to know how you got their information, or worse yet, you get ...
8Jul
Brand Makeovers are crucial for businesses, here's 3 reasons why.
Stale leads, waining sales numbers, and increased competition.
7Jul
Everything You Need To Know About Sales Collateral
Sales collateral is essentially educational and persuasive content that describes a company's product and services. Sales professionals ...
5Jul
Dominate Home Services Competition with Digital Marketing
Service appointments, scheduling, billing, and winning your next bid before the next guy.
5Jul
5 Myths Related To Social Media Marketing
Social media is a powerful medium for companies to reach out to potential audiences within seconds. As per the latest data, on average, people ...
2Jul
7 FAQs About In-Bound Marketing And Sales
Inbound marketing is a strategy that focuses on creating valuable content that attracts people towards your website or products rather ...
28Jun
Online Reviews Cost More Than You Think
"I saw your business online, and your reviews looked bad, so I went with someone else"
Potential customers won't tell you these things because you never even got the chance to talk to them. In fact, ...
21Jun
Brand Identity: Why It's More Than Just A Logo
More than just a name and a logo, your brand's identity is rooted in far more than what your customers and competition see. For many businesses though, brand identity is not as valued as it should be. Why should you pay more attention to it?
14Jun
Your Competition Knows This, Do You?
Your competition likely knows something that maybe you've never considered. It's one of those areas that rarely get a second thought, however.
7Jun
Say Goodbye To Cookies
They were important, but website visitors never really liked them and now they're going away for good.
1Jun
The Google Update You Need To Know
In November 2020, Google announced changes to the search signals for websites based on page experience. Those changes, due to roll out in
27May
On-Target Recognized as Top Advertising Agency
On-Target is proud to announce that we have been recognized as one of the top advertising agencies in the United States by clutch.co!
Here at On-Target, we ...
26May
Avoid Penalties: Toxic Backlink Removal
Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not addressed, penalties can follow. These penalties can be as severe and affect your organic search ranking long term. Although the process to remove ...
26May
5 Essential Elements Of Video Production
In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that an average person remembers more from watching a video as compared ...
24May
Could Your Website Be Hiding Something Harmful?
Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic Backlinks.
24May
5 Web Development And SEO Mistakes To Avoid
In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about your website. In these first few seconds, it is vital ...
21May
4 Essential Elements for Creating Effective Videos
19May
6 SEO Mistakes to Avoid When Designing Your Brand’s Website
68% of all online experiences begin with a search engine. Search Engine ...
18May
6 Benefits of Outsourcing PPC to an Agency
Pay-per-click or PPC has become an essential tool for brands to increase traffic on their websites. PPC marketing ...
18May
Top 7 Content Writing Tips for SEO
Without Search Engine Optimization (SEO), your content will languish among the millions of pages in ...
14Apr
On-Target Recognized as Top Web Design Company
2Apr
On-Target Recognized as Top Digital Marketing Company
29Mar
Housecall Pro: The Good and The Bad
Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and reach more customers. After all, the software is meant to be an all-in-one solution that can achieve all those goals and more for your business, no ...
26Mar
On-Target Recognized as Top SEO Agency
25Mar
On-Target Recognized as Top Digital Marketing Agency
16Mar
Understanding Where Your Business Comes From When Serving Home Owners
Your phone is ringing, and business is going well. Sounds great right?
15Mar
Best Digital Marketing Tactics For Home Services Business
In the Home Services industry there has been a marked increase in competition due to the potential for higher profits than ever and low barriers to entry. This fact has caused many business owners to look for ways to combat lower quality entrants ...
15Mar
How The Customer Experience Affects Your Home Services Business
The Home Services industry is experiencing a shift where consumers have the luxury of choice in the number of providers available to them. This has also led to the value of their overall purchase experience reaching an all time high. Put simply, ...
10Mar
B2B Content Marketing: Adding to the Bigger Picture
As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, etc. but only qualifies ...
10Mar
How To Avoid Using the Wrong Psychological Tactics in Your Marketing.
Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This is why marketers are always re-shaping the way products and ...
9Mar
How PPC Can Sustain Cyclical Home Service Businesses
For those in the home services industry, the reality of the cyclical needs of customers can be a cause for concern. After all, there normally isn't much need for mowing services in the dead of winter, or heater repair in July. If you're only ...
8Mar
How Home Services Businesses Can Compete Online.
Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized organizations, a new greater challenge remains...competing online for better ...
8Mar
Adapting your email marketing strategy
More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many organizations is sustaining or even increasing the effectiveness of ...
2Mar
Pros and Cons of Social Media Marketing
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. The digital shift has drastically ...
27Feb
Amazon Home Services: Is it worth it?
Billed as an on-demand way for customers to get the home services they need, Amazon Home Services has been around for six years now. In that time many small home services businesses have joined as service providers, but with mixed results. Is it ...
24Feb
Top 10 Social Media Do's & Don’ts for 2021
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad advice—not when its ...
23Feb
The Ultimate Guide to PPC Marketing
Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers beyond organic search results. A good PPC marketing strategy will attract new visitors to your landing page and turn them into leads using targeted ...
22Feb
Website Speed: Here's Why it Matters...
Speed is king, and no where is that more true than for your website. As the saying goes though, you only get one chance to make a good first impression. So, what does that mean for your website? A recent survey showed that over 50% of users said ...
22Feb
How to Leverage Video Tutorials in Your Digital Marketing
Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that help them standout in a sea of YouTube content. What's often ...
22Feb
On-Target Recognized as Top Web Design Agency
18Feb
How Google My Business Can Bring You Leads
Understanding and anticipating your customers needs and wants relative to your product or service offering will bring you more business. How do you get those insights, and how can you use Google My Business to attract more leads?
15Feb
The Top Challenges Facing the Home Services Industry in 2021.
In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little interruption due to their very nature, such as plumbing and electrical. ...
13Feb
How Wasteful Ad Spending Can Hurt Your Home Services Business
Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000 of them close every year. In order to over come this trend, smart spending is key to making your business last. In fact, home service businesses ...
12Feb
What Does Great Website Design Look Like In 2021?
Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion. 2021 is no different, however, there are some very unique design ...
10Feb
5 Impressive Web Design Trends
9Feb
3 Strategies to Book More Meetings in Just 1 Month
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients than ever before.
Research leads
5Feb
Social & Video Marketing: How 2020 Changed Everything
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of 10 people would rather watch videos online than television. The ...
4Feb
SEO Basics: The 6 Most Important Things You Need to Know Right Now
Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those searches.
It's Not All About Keywords
4Feb
Why You Should Be A/B Testing Everything
User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of engagement or returns. That can have widespread impact on future campaign ...
3Feb
The 3 Home Services That MUST Have Phone Agents.
In the home services industry much of the research and conversion process has evolved to the use of online forms and email when a potential client is ready to begin a job. However, these three service lines have shown that the average consumer ...
1Feb
The Best Digital Marketing Strategies That Work
Digital marketing is the most effective way to drive people to a website and to help it rank better with search engines. And thankfully for most small businesses, digital marketing is far less expensive than the offline marketing techniques that ...
29Jan
Digital Processes for Small Businesses
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
29Jan
How Content Strategy Can Get More From Sales Department
One of the best strategies your sales team can borrow from your marketing department to be more effective is Content Strategy.
27Jan
The impact of Voice Search on SEO.
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous comeback we’d receive. Most of us treated it as a novelty.
27Jan
5 Marketing strategies Going For Your Home Services Business In 2021
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're meeting the goals you have for your Home Services business in 2021. ...
26Jan
A Beginner’s Guide to SEO Copywriting
SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic, develops brand trust, and converts leads into sales.
25Jan
Why Your Website Is Desperate For A Pillar Page
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, pillar pages are a great ...
22Jan
What is WCAG 3.0 and why does it matter for your digital presence?
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter and why should your website take WCAG into account? Here are a few ...
21Jan
10 Sales Jokes to Spice Up Your Next Meeting
Need a good line to kick off your next meeting? Want to break the ice with a new colleague?
21Jan
YouTube Content: How to Make It Work for Your Advertisements
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for you if you want to use YouTube as your advertising platform.
20Jan
Top 6 Tools to Write Better on Social Media
Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar enthusiasts will hunt you down with memes.
19Jan
How B2B Industries Can Benefit From Content Marketing
As B2B industries in the real estate and building, and many other industries increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, ...
15Jan
7 Highly Effective Ways to Boost Home Sales with Mobile Marketing
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to buyers and improving how you approach mobile marketing needs to ...
14Jan
SEO Strategies To Take Advantage Of For Specialty B2B Companies
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are learning that engaging the buyer ...
8Jan
Could You Be Breaking The Rules Of SEO?
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as search metrics have greatly improved, the battle for first page is as ...
4Jan
Your Guide To SMART Goals For 2021
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors"...these are very common "goals" that many businesses have at the beginning of each year. You likely have multiple goals you want ...
28Dec
Small Businesses Are Resilient and Adaptable, Despite Pandemic
Businesses are finding ways to thrive during the pandemic, and a new report confirms their determination. Many small businesses are persevering through economic uncertainty, adapting to unforeseen changes, and increasing opportunities through ...
23Dec
Cold Calling is Dead. Here's How the Sales Process is Changing
It's a Digital World
21Dec
Graphic Design Trends
Staying at the forefront of graphic design trends is usually relegated to those organizations who have a high number of creatives on staff or work in a highly artistic industry. However, here are some of the highlights that can help your business ...
18Dec
Are you Mobile-First Optimized?
Did you know most people will leave a mobile website if they can’t find what they’re looking for immediately?
15Dec
Why Your Infographic Still Matters...
Many businesses today have given much of their focus in regard to web traffic to keywords, phrases and topics that meet the search intent of their users. While there is absolutely nothing wrong with that approach, it fails to address the most ...
14Dec
New Real Estate Trends Are Emerging During The Pandemic
During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from reducing spending to redirecting how we spend our time. The real estate market alone is experiencing years of change in a matter of a few short ...
10Dec
How "We've always done it this way" is holding you back
No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or so it seems.
Many clients who we've known over the course ...
8Dec
Benefits of Using Marketing Automation
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our businesses?
There are a number of advantages to ...
4Dec
Inbound Marketing Strategy
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade shows are no longer bringing in ...
23Oct
How One Brainstorm Meeting Led to Powerful Results: A Transformation
What does a successful brainstorm meeting look like? If you want to hold meetings that unearth better ideas and generate real results, we've found it's all about getting to know your customers' key values.
9Oct
Thriving in 2020: Award-Winning Campaigns Recognized by GHBA
9Oct
On-Target Recognized as Top Inbound Marketing Agency
7Oct
New Isn't Always Better
You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting though, and something clicks...
Why are all my sales and marketing ...
6Oct
The Hidden Costs of Marketing
One of the most echoed concerns of companies we work with is helping them stay on top of budgets. This is especially true when it comes to marketing since being aware of costs is more crucial than ever.
What many organizations fail ...
10Jul
Pending Home Sales Notch Record-Setting Monthly Increase in May
22May
5 Secrets on How Some Companies Thrived in a Recession
Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the hatches – others are pursuing innovative ...
21May
How to Sell in a World Without Handshakes
Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be especially challenging
21May
Top 3 Mediums to Reach Consumers During #StayHome
Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online and significantly less time in their ...
20May
The Four Ways Customers Behave in a Downturn
Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that encourage consumption. What happens then ...
20May
Tricks That Will Make You Shine in Your Next Video Meeting
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges.
Fortunately, there are easy ways to improve your screen presence and take advantage ...
15May
Studies Show Brands Who Advertise During a Recession Come Out Ahead
While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better results over the long-term – and there ...
30Apr
Finding the Positives in an Economic Downturn
If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a downturn stronger than they were before ...
15Apr
How Do People Feel About Advertising During COVID-19?
There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and needs, while adjusting your strategy and ...
28Mar
How Can a Modern CRM Help Us During COVID-19?
The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt our approach and modernize the way we do ...
16Mar
How to Leverage Value Propositions with Video
People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of video marketers say video helps them ...
12Mar
Your Facebook Advertising Questions Answered
Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for creating a successful promotion, from ...
6Mar
What are Drip Emails And How Do They Work?
It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation, that provide immense value to brands ...
28Feb
Is the New App TikTok Relevant for Marketers?
You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60 million in the United States) it still ...
21Feb
What Are the Best Ways to Improve Emails Results?
There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts are sharing. Fortunately, we’ve done a ...
18Feb
What is User Experience And Why Does it Matter?
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the ...
7Feb
Are Facebook Marketing Results Dropping?
The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook posts was down by 2.2% (according to ...
30Jan
How to Understand Your Prospect's Pains
Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look under the hood. The same goes when it ...
23Jan
How to Amp up Your LinkedIn Marketing Game
LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share your work, gather insights and build a ...
15Jan
What’s New With Google Adwords?
Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to Google Adwords that will help improve your ...
9Jan
What Were The Biggest Marketing Stats of 2019?
Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and insights from the past year, valuable ...
30Dec
What are the Most Effective Ways to Increase our Contact Database?
Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure that door keeps moving with the right people coming in as often as ...
23Dec
3 Reasons Why Your Business Needs a CRM
Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.
13Dec
What is Facebook’s New Special Ad Category?
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. But what exactly does this new information mean for ...
6Dec
How Long Does it Take to See Marketing Results?
Everyone is eager to see the results of their marketing dollars, and the sooner the better. But just how long does it take to start reaping the benefits of your efforts? ...
29Nov
What Are the Top 2020 Marketing Trends?
Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying opportunities and staying ahead of competition. It’s critical in the world of digital marketing, where the variables are ...
22Nov
How Can We Promote The Holidays in Our Next Campaign?
Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are a few ways you can take advantage of ...
15Nov
How Do We Compare Our Company With Competitors?
It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You can also identifying gaps and ...
8Nov
Does Our Website Really Need a Redesign?
Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ways your current website could ...
2Nov
How Should We Market to Millennials?
With an annual buying power of $200 billion, the millennial market is becoming a top-priority across all industries – tech start-ups aside. But what do we actually know about marketing to this social media savvy ...
25Oct
What Does Google’s BIG Update Mean for Marketers?
Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is constantly making improvements that help boost user experience, from putting mobile friendly sites first to ...
18Oct
Are We Scaring Our Customers Away?
Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted marketing dollars? Here are a few ways you could be scaring potential customers away and tips on how to change your tune. ...
11Oct
Why Isn’t Our Social Media Following Growing?
Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing interesting content regularly, does not mean you ...
11Oct
On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards
Our Houston digital marketing agency was recently awarded Website of the Year for our work on All Points Group and Sales Brochure of the Year for our work with
4Oct
What Are Examples of Email Campaign Strategies?
Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 spent. But to truly reap the ...
2Oct
Do You Need Help with Video Production?
Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video is an effective way to improve engagement and conversions. The ...
2Oct
How Can You Help People Experiencing Homelessness?
Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives.
At On-Target!, we have aligned ourselves with two amazing nonprofit organizations, HomeAid Houston and The Way Home. Both are ...
2Oct
Our Agency is Relocating to The Cannon
27Sep
Should We Be Doing Offline Marketing?
Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means utilizing a variety of different tools – ...
20Sep
What Are Examples of Effective Website Copy?
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience and motivates them to take ...
13Sep
How Do I Find My Target Audience?
Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.
6Sep
Answers to Common Business Marketing Questions
It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving. The techniques that used to work no ...
4Sep
What is a Buyer's Journey?
What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying process, also known as the buyer's ...
30Aug
How Can I Grow My Email List?
Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check their email every day. In fact, email ...
28Aug
What is a CRM? And Why Should I Use One?
Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
23Aug
What's new with Google and SEO?
When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent updates and improvements to ...
21Aug
What are the Best Marketing Books?
Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing.
9Aug
What Should My Email Open Rate Be?
How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less if you don’t have a benchmark to ...
2Aug
What Are The Best Free Keywords Tools?
With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords ...
25Jul
How Can I Optimize for Local SEO?
Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help boost website traffic, leads and ...
18Jul
The Worst Advice You Could Get About Social Media Marketing
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad ...
11Jul
7 Stats to Know Before Your Next Email Campaign
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective ...
3Jul
7 Hacks for Highly Converting Landing Pages
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook or an email campaign, to ...
19Jun
A Simplified Checklist for Running a Google Ad Campaign
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads has gone up by 15%. Even the CPCs ...
13Jun
Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or assumption?
7Jun
How to Get Better Results from Your Marketing Videos
Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.
6Jun
5 Hot Tidbits to Know This Month in Marketing
Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps of news feeds each week. So ...
31May
Should My Brand Be Advertising on Instagram?
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 billion active monthly users. In ...
30May
5 Reasons Your Sales Follow-up is Failing
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it is hard to pinpoint the exact ...
27May
7 Signs You Need Help With Inbound
While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an inbound expert.
17May
A Simple Cheat Sheet for Winning at SEO
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the worlds largest advertising ...
6May
Facebook Hates These 5 Types of Ads
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest advertising platform (after Google). ...
24Apr
How to Inspire People to Care About Your Brand
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have countless avenues to discover, ...
19Apr
5 Ways to Explain Hubspot to Your Boss (and get them onboard)
Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead compared to the cost of obtaining leads ...
16Apr
On-Target! Named Top HubSpot Agency in Houston
On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve achieved for our clients using this software platform.
8Apr
Digital Marketing: Expectations vs. Reality
There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign follow-up at the end of the quarter. As marketers and creatives, we tend to dream big. Which is great! But over time, we learn ...
1Apr
Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos
So you’re interested in learning more about Inbound Marketing? You came to the right place.
22Mar
3 Most Common Misconceptions About SEO
There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and eliminate some of the most common ...
18Mar
5 Things Your Customers Wish You Knew
Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply not being addressed as well as ...
4Mar
5 Top News Stories in Marketing Right Now
Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO updates to changing ad guidelines and trending consumer behavior – a new piece of information is released and alters ...
18Feb
Psychological Marketing Tactics to Influence Consumer Behavior
Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This is why marketers are always ...
7Feb
How to Get Prospects Excited to Talk Business
Are your prospecting emails and sales calls not getting a response? Or are you having a few great conversations with a prospect only to be met with silence once the proposal is presented?
7Feb
Which Marketing Strategies Bring in the Best Leads?
If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?
7Feb
How Can I Make LinkedIn My Best Sales Tool?
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.
7Feb
The Straightforward Guide to S.M.A.R.T Goals
I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.
You likely have multiple goals you want to accomplish, but… are these goals being broken down into achievable steps, is the ...
7Feb
The Real Way to Boost Trade Show Results
Your prospects don’t need to attend a trade show to learn about your products anymore; they can visit your website, read online reviews, or browse your social media platforms.
However, trade shows are an excellent way to promote ...
4Feb
Get Real ROI From Your Video Content
Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video with their smartphones. In fact, more ...
28Jan
4 Must-Haves for Turning a Web Visitor into a Contact
Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process known as lead generation. It’s ...
21Jan
Top 5 Marketing Statistics for 2019
It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better equipped you will be to adopt those ...
14Jan
What Does Honest Marketing Look Like?
In an era of click-bait, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive user experience with a brand they ...
7Jan
How to Be Really Good at Growth Marketing
If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a method that combines technology, ...
27Dec
Marketing Tips Inspired by Football: Amp Up Your Game
They say that Football is more than just a game. It’s a lesson in teamwork, discipline, perseverance, goal-setting, and even time management. But we can draw on even more lessons from America’s favorite past-time. Here ...
17Dec
3 HubSpot Integrations Our Clients Love
Hubspot is king when it comes to bringing everything together in one place. Which means less hassle, more control and not to mention — a seamless alignment between marketing and sales. You can even use many of your ...
10Dec
The Science of Cute Marketing
On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a good meal or psychoactive drugs ...
30Nov
Repurposing Content to Create Powerful Sales Emails
When it comes to doing Inbound marketing right, email should be a method for inspiring people to actually do something. Whether it’s to visit a ...
23Nov
5 Ideas to Spice Up Your Holiday Marketing Strategy
Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is when companies from all over the ...
16Nov
Practices for Creating an Authentic Video Testimonial
First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful than information passed on by ...
7Nov
Don’t Fall Behind: 2019 Marketing Trends to Watch Out For
As marketers, we understand that the playing field is constantly evolving and adapting. So don’t copy and paste your same strategy from last year. Stay on top of ...
31Oct
Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts
The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means it’s time to start thinking about ...
26Oct
Are You Annoying Your Customers? Do This Instead
Getting your word out to potential customers should not need to be a game of nagging and pestering. Chances are if you’re wondering whether or not your marketing tactics are annoying people… the answer is probably yes ...
16Oct
Inbound Marketing Methodology
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail-mail, and trade shows are no longer bringing in ...
7Oct
Finding Keywords That Put You on the First Page on Google
Want to know what the best keywords are that will put you on the first page of Google? While there are tons of keywords research tools we can recommend, like SemRush or Moz — there are also very practical ways to ...
30Sep
5 Secrets to Reaching the Unreachable: C-Suite Executives
Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal. But how can you craft a pitch that is compelling enough to receive a response? Even in an innovative working environment, ...
21Sep
5 Free Short Videos for Insightful Marketing Tips
The marketing landscape is changing continuously. Keeping on top of all the latest trends and techniques can, at times, feel like a full-time job. The good news is you can stay in the loop just by setting aside a few ...
14Sep
Tips for Creating Viral Content: Where to Start?
7Sep
Hubspot Study Shows Blogging Leads to 55% More Traffic
You may have heard that if you want to get found online, a business blog is a great way to produce ongoing, fresh and remarkable content to improve your search engine rankings. That’s because by maintaining a blog, you can develop ...
29Aug
On-Target! Growth Agency Gears up for Inbound 2018
Energy companies have OTC. Developers have the International Builders’ Show, and marketers have Inbound 2018. Almost every industry has a conference or trade show that’s necessary to attend if you want to ...
26Aug
5 Easy Tricks to Get More Clicks on Your Content
In a world of endless digital clutter, how do you get people to notice to your content? More importantly, how do you persuade them that the content is worth their time? It takes more than great ...
17Aug
5 Free Video Apps to Make Marketing Easier
If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have discovered just how easy it is to shoot ...
10Aug
5 Things to Do Before You Hit Publish, Every Time
Blogging is one of the most critical content marketing tactics for 2018. It’s the the human angle of your business and one of the easiest ways to drive traffic to your site. So it’s pretty important that you are doing it right! And we’re not ...
3Aug
Using Video to Boost Search Rankings
We already know video is a great inbound marketing tool for capturing interest and educating viewers. (And how shoppers are nearly 2 times more likely to make a purchase after viewing ...
27Jul
Social Media is Taking Over Video and TV
Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years. And just this past month, both ...
20Jul
How to Organically Generate More Leads
Generating organic leads is a bit more similar to picking out your produce than one would think. Organic fruits are the product of a farming system which avoids the use of man-made AD-ditives. Organic leads are the product of a marketing strategy ...
13Jul
How Smart TVs Just Got Even Smarter
For marketers, we understand that data is a critical asset to delivering relevant marketing campaigns to the right audience. This same information is also key to getting a clear return for all marketing investments. So it may come to no surprise ...
9Jul
3 Reasons Your Website is Desperate for a Pillar Page
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in organic web traffic or user engagement, pillar pages are a ...
29Jun
How Facebook is Making Advertising More Transparent
Facebook recently made two big announcements regarding ad transparency, along with a number of changes the past ...
22Jun
Here’s What Texas Builders Need to Know About Homebuyers
Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. The data has shown that the ...
15Jun
How to Get the Most Out of Google Adwords
Google claims that you do not need to spend a lot of money on AdWords to get a return on the investment. However, many people are paying for clicks that have zero likelihood of turning into a profit. Here are a few ways to adjust your strategy so ...
8Jun
5 Terrible Behaviors Marketers Need to Stop
Sometimes it’s not about what you need to start doing and is more about the toxic habits you should pull away from. It’s easy to overlook the bad when your focused on keeping up with the latest trends, especially when every piece of content on ...
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Adapting Your Email Marketing Strategy for Maximum Effectiveness in 2023
Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting...
On-Target Recognized as Top Email Marketing Agency
On-Target is proud to be recognized as one of the top Email Marketing Agencies in the nation. We...
3 Ways to Sell More Using the HubSpot FREE CRM
Are you looking for tried and tested methods to increase your sales? Prompting customers to act...
Recent ADA Website Compliance Lawsuits and How to Avoid Them
If you're a CEO, business owner, or in any kind of management position, it's important to stay...
Does My Company Need HubSpot?
HubSpot is good at what they do, and that's why they are one of the fastest-growing marketing...
On-Target Shines At Star Awards 2021
Over the past few years selling and providing services to home builders has changed dramatically....
How Your Business Can Benefit From A Brand Makeover
Your website has been untouched since the Clinton Administration. Sales have fallen for 8 straight...
Are You Using the Sales Funnel To Your Advantage?
Attract, Convert, Close, Delight. Those are the pillars of Inbound Marketing but for many...
How You Can Stop Wasting Your Technician's Drive Time
Time is the one thing that is always in short supply, and if your business is providing home...
All About Sales Enablement
To keep your business thriving and growing, your sales team has to juggle a lot of things – like...
Bad Lead Quality? Here's Why
Maybe you get hundreds of leads per month, or just a few, the one thing that is seemingly...
Brand Makeovers are crucial for businesses, here's 3 reasons why.
Stale leads, waining sales numbers, and increased competition.
Everything You Need To Know About Sales Collateral
Sales collateral is essentially educational and persuasive content that describes a company's...
Dominate Home Services Competition with Digital Marketing
Service appointments, scheduling, billing, and winning your next bid before the next guy.
5 Myths Related To Social Media Marketing
Social media is a powerful medium for companies to reach out to potential audiences within seconds....
7 FAQs About In-Bound Marketing And Sales
Inbound marketing is a strategy that focuses on creating valuable content that attracts people...
Online Reviews Cost More Than You Think
"I saw your business online, and your reviews looked bad, so I went with someone else" Potential...
Brand Identity: Why It's More Than Just A Logo
More than just a name and a logo, your brand's identity is rooted in far more than what your...
Your Competition Knows This, Do You?
Your competition likely knows something that maybe you've never considered. It's one of those areas...
Say Goodbye To Cookies
They were important, but website visitors never really liked them and now they're going away for...
The Google Update You Need To Know
In November 2020, Google announced changes to the search signals for websites based on page...
On-Target Recognized as Top Advertising Agency
On-Target is proud to announce that we have been recognized as one of the top advertising...
Avoid Penalties: Toxic Backlink Removal
Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not...
5 Essential Elements Of Video Production
In recent years, video has become the most popular form of marketing because of a simple reason: it...
Could Your Website Be Hiding Something Harmful?
Your website: it's beautiful, functional, and drives business to you every day. It also can be...
5 Web Development And SEO Mistakes To Avoid
In today’s digital world, websites play a crucial role in reaching out to more customers and boost...
4 Essential Elements for Creating Effective Videos
According to Wyzowl, 85% of businesses now use video as a marketing tool, and 87% of marketers say...
6 SEO Mistakes to Avoid When Designing Your Brand’s Website
68% of all online experiences begin with a search engine. Search Engine Optimization, or SEO,...
6 Benefits of Outsourcing PPC to an Agency
Pay-per-click or PPC has become an essential tool for brands to increase traffic on their websites....
Top 7 Content Writing Tips for SEO
Without Search Engine Optimization (SEO), your content will languish among the millions of pages in...
Housecall Pro: The Good and The Bad
Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and...
Understanding Where Your Business Comes From When Serving Home Owners
Your phone is ringing, and business is going well. Sounds great right?
Best Digital Marketing Tactics For Home Services Business
In the Home Services industry there has been a marked increase in competition due to the potential...
How The Customer Experience Affects Your Home Services Business
The Home Services industry is experiencing a shift where consumers have the luxury of choice in the...
B2B Content Marketing: Adding to the Bigger Picture
As B2B industries in the real estate and building industry increase their marketing efforts, it is...
How To Avoid Using the Wrong Psychological Tactics in Your Marketing.
Motivating people to take action is not an easy job. People are continuously weighing their...
How PPC Can Sustain Cyclical Home Service Businesses
For those in the home services industry, the reality of the cyclical needs of customers can be a...
How Home Services Businesses Can Compete Online.
Largely, home services businesses have subsisted through the recent pandemic, and are poised for a...
Adapting your email marketing strategy
More of your customers are at home and in front of devices than ever, and along with that comes...
Pros and Cons of Social Media Marketing
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up...
Amazon Home Services: Is it worth it?
Billed as an on-demand way for customers to get the home services they need, Amazon Home Services...
Top 10 Social Media Do's & Don’ts for 2021
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at...
The Ultimate Guide to PPC Marketing
Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers...
Website Speed: Here's Why it Matters...
Speed is king, and no where is that more true than for your website. As the saying goes though, you...
How to Leverage Video Tutorials in Your Digital Marketing
Most of us have run into an issue where we sought advice online from an expert source. Often these...
How Google My Business Can Bring You Leads
Understanding and anticipating your customers needs and wants relative to your product or service...
The Top Challenges Facing the Home Services Industry in 2021.
In an industry where business is often seasonal, 2020 largely did no favors for home services...
How Wasteful Ad Spending Can Hurt Your Home Services Business
Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000...
What Does Great Website Design Look Like In 2021?
Website design is always changing, and with it come new trends for layouts, visuals and content...
3 Strategies to Book More Meetings in Just 1 Month
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog,...
Social & Video Marketing: How 2020 Changed Everything
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as...
SEO Basics: The 6 Most Important Things You Need to Know Right Now
Search engine optimization has changed dramatically in the last few years. It now accommodates the...
Why You Should Be A/B Testing Everything
User experience is at the heart of every piece of messaging and content an organization produces....
The 3 Home Services That MUST Have Phone Agents.
In the home services industry much of the research and conversion process has evolved to the use of...
The Best Digital Marketing Strategies That Work
Digital marketing is the most effective way to drive people to a website and to help it rank better...
Digital Processes for Small Businesses
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
How Content Strategy Can Get More From Sales Department
One of the best strategies your sales team can borrow from your marketing department to be more...
The impact of Voice Search on SEO.
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We...
5 Marketing strategies Going For Your Home Services Business In 2021
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be...
A Beginner’s Guide to SEO Copywriting
SEO (search engine optimization) copywriting is all about writing engaging content, so Google...
Why Your Website Is Desperate For A Pillar Page
You've heard it before — the way people search online is changing, so your website content strategy...
What is WCAG 3.0 and why does it matter for your digital presence?
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings...
10 Sales Jokes to Spice Up Your Next Meeting
Need a good line to kick off your next meeting? Want to break the ice with a new colleague?
YouTube Content: How to Make It Work for Your Advertisements
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes...
Top 6 Tools to Write Better on Social Media
Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar...
How B2B Industries Can Benefit From Content Marketing
As B2B industries in the real estate and building, and many other industries increase their...
7 Highly Effective Ways to Boost Home Sales with Mobile Marketing
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage...
SEO Strategies To Take Advantage Of For Specialty B2B Companies
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as...
Could You Be Breaking The Rules Of SEO?
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a...
Your Guide To SMART Goals For 2021
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out...
Small Businesses Are Resilient and Adaptable, Despite Pandemic
Businesses are finding ways to thrive during the pandemic, and a new report confirms their...
Cold Calling is Dead. Here's How the Sales Process is Changing
It's a Digital World
Graphic Design Trends
Staying at the forefront of graphic design trends is usually relegated to those organizations who...
Are you Mobile-First Optimized?
Did you know most people will leave a mobile website if they can’t find what they’re looking for...
Why Your Infographic Still Matters...
Many businesses today have given much of their focus in regard to web traffic to keywords, phrases...
New Real Estate Trends Are Emerging During The Pandemic
During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from...
How "We've always done it this way" is holding you back
No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales...
Benefits of Using Marketing Automation
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones...
Inbound Marketing Strategy
During the past few years, the way people communicate and what they expect from your business has...
How One Brainstorm Meeting Led to Powerful Results: A Transformation
What does a successful brainstorm meeting look like? If you want to hold meetings that unearth...
Thriving in 2020: Award-Winning Campaigns Recognized by GHBA
We know it’s harder than ever to make an impact, but with the right team on your side – you too,...
New Isn't Always Better
You've done it. The new copy and imagery on your social posts, website, and ads look spectacular....
The Hidden Costs of Marketing
One of the most echoed concerns of companies we work with is helping them stay on top of budgets....
Pending Home Sales Notch Record-Setting Monthly Increase in May
It’s been a challenging year for Houston’s real estate industry, but things are looking up. Here at...
5 Secrets on How Some Companies Thrived in a Recession
Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting...
How to Sell in a World Without Handshakes
Working from home has it’s benefits, but we can see why many people are starting to miss the hustle...
Top 3 Mediums to Reach Consumers During #StayHome
Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital...
The Four Ways Customers Behave in a Downturn
Purchases depend on consumers’ having disposable income, feeling confident about their future,...
Tricks That Will Make You Shine in Your Next Video Meeting
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges....
Studies Show Brands Who Advertise During a Recession Come Out Ahead
While many businesses first consideration may be to cut back on advertising during a recession, the...
Finding the Positives in an Economic Downturn
If you’re sick of the endless stream of bad news the media has supplied us with lately – this...
How Do People Feel About Advertising During COVID-19?
There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean...
How Can a Modern CRM Help Us During COVID-19?
The world has changed—not permanently, but most likely for the remainder of the year. As offices...
How to Leverage Value Propositions with Video
People would rather watch what’s on the internet than read it. The same goes for B2B customers....
Your Facebook Advertising Questions Answered
Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive...
What are Drip Emails And How Do They Work?
It’s never been a better time to take advantage of email marketing – no matter the size of your...
Is the New App TikTok Relevant for Marketers?
You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as...
What Are the Best Ways to Improve Emails Results?
There is a load of information available online with tips to boost your email marketing strategy....
What is User Experience And Why Does it Matter?
“User experience (UX) focuses on having a deep understanding of users, what they need, what they...
Are Facebook Marketing Results Dropping?
The way people interact on Facebook is evolving. And so are the algorithms that place your...
How to Understand Your Prospect's Pains
Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an...
How to Amp up Your LinkedIn Marketing Game
LinkedIn is the world’s largest professional network and the place for B2B companies looking to...
What’s New With Google Adwords?
Google is always making changes. Fortunately, they usually come in the form of improvements that...
What Were The Biggest Marketing Stats of 2019?
Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and...
What are the Most Effective Ways to Increase our Contact Database?
Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs,...
3 Reasons Why Your Business Needs a CRM
Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.
What is Facebook’s New Special Ad Category?
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit...
How Long Does it Take to See Marketing Results?
Everyone is eager to see the results of their marketing dollars, and the sooner the better. But...
What Are the Top 2020 Marketing Trends?
Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying...
How Can We Promote The Holidays in Our Next Campaign?
Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a...
How Do We Compare Our Company With Competitors?
It’s always a good idea to get to know your competition. By maintaining an arsenal of information...
Does Our Website Really Need a Redesign?
Not everyone needs a new website. But if you want start seeing more results with your marketing...
How Should We Market to Millennials?
With an annual buying power of $200 billion, the millennial market is becoming a top-priority...
What Does Google’s BIG Update Mean for Marketers?
Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is...
Are We Scaring Our Customers Away?
Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted...
Why Isn’t Our Social Media Following Growing?
Social media is one of the most powerful tools a brand can use to reach new customers. However,...
On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards
Our Houston digital marketing agency was recently awarded Website of the Year for our work on All...
What Are Examples of Email Campaign Strategies?
Want to branch out from your “business as usual” marketing messages? Email campaigns have the...
Do You Need Help with Video Production?
Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on...
How Can You Help People Experiencing Homelessness?
Learn how you can Be The Key to solving homelessness in Houston and join the movement to change...
Our Agency is Relocating to The Cannon
Effective October 21st, 2019 On-Target!, Houston's digital marketing agency, will be moving to The...
Should We Be Doing Offline Marketing?
Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing...
What Are Examples of Effective Website Copy?
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from...
How Do I Find My Target Audience?
Good marketing starts with knowing your audience. Great marketing is demonstrating a deep...
Answers to Common Business Marketing Questions
It’s said that the key to success is all about asking the right questions. This is especially true...
What is a Buyer's Journey?
What is a buyer's journey, and what information can you provide to guide them into a purchase? The...
How Can I Grow My Email List?
Don’t let social media distract you from one of the oldest and most effective marketing platforms...
What is a CRM? And Why Should I Use One?
Simply put, CRM -- or customer relationship management -- refers to software that tracks...
What's new with Google and SEO?
When is the last time you checked-in on the SEO health of your site? Has anything changed recently?...
What are the Best Marketing Books?
Whether you’re a marketing manager at a large company or a small business owner trying to make it...
What Should My Email Open Rate Be?
How can you tell if you are getting the most out of your email campaign? While platforms such as...
What Are The Best Free Keywords Tools?
With the number of tools out there designed to help you with SEO, there is no reason to guess at...
How Can I Optimize for Local SEO?
Everyone knows the importance of SEO. But what about optimizing your website to reach people near...
The Worst Advice You Could Get About Social Media Marketing
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at...
7 Stats to Know Before Your Next Email Campaign
Email is still alive and well, despite the spotlight always on the young and vibrant social media....
7 Hacks for Highly Converting Landing Pages
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because...
A Simplified Checklist for Running a Google Ad Campaign
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s...
Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
If someone walked into your next marketing meeting and asked a simple question – what motivates the...
How to Get Better Results from Your Marketing Videos
Who cares how many views or likes your video has? What matters is that it generates good leads and...
5 Hot Tidbits to Know This Month in Marketing
Being a savvy marketer is all about being in the know – how else are you going to leave the...
Should My Brand Be Advertising on Instagram?
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s...
5 Reasons Your Sales Follow-up is Failing
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident,...
7 Signs You Need Help With Inbound
While inbound marketing is designed to simplify your marketing efforts, beginners can still run...
A Simple Cheat Sheet for Winning at SEO
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in...
Facebook Hates These 5 Types of Ads
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad...
How to Inspire People to Care About Your Brand
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer,...
5 Ways to Explain Hubspot to Your Boss (and get them onboard)
Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear...
On-Target! Named Top HubSpot Agency in Houston
On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results...
Digital Marketing: Expectations vs. Reality
There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign...
Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos
So you’re interested in learning more about Inbound Marketing? You came to the right place.
3 Most Common Misconceptions About SEO
There is a load of content out there telling marketers what they should and shouldn’t do when it...
5 Things Your Customers Wish You Knew
Ever wonder what your customers are really thinking? We can’t give you exact details, but we can...
5 Top News Stories in Marketing Right Now
Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO...
Psychological Marketing Tactics to Influence Consumer Behavior
Motivating people to take action is not an easy job. People are continuously weighing their...
How to Get Prospects Excited to Talk Business
Are your prospecting emails and sales calls not getting a response? Or are you having a few great...
Which Marketing Strategies Bring in the Best Leads?
If you are following multiple best practices to attract, engage, and delight customers, how do you...
How Can I Make LinkedIn My Best Sales Tool?
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass...
The Straightforward Guide to S.M.A.R.T Goals
I want more leads. I want more repeat customers. I want a greater market share. I want to beat out...
The Real Way to Boost Trade Show Results
Your prospects don’t need to attend a trade show to learn about your products anymore; they can...
Get Real ROI From Your Video Content
Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective...
4 Must-Haves for Turning a Web Visitor into a Contact
Everyone wants more web traffic, more clicks, more customers. But few want to spend the time...
Top 5 Marketing Statistics for 2019
It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it...
What Does Honest Marketing Look Like?
In an era of click-bait, bots, and news headline after headline exposing corporate scandals —...
How to Be Really Good at Growth Marketing
If you’re looking to grow your company as fast and efficiently as possible — you’re on the right...
Marketing Tips Inspired by Football: Amp Up Your Game
They say that Football is more than just a game. It’s a lesson in teamwork, discipline,...
3 HubSpot Integrations Our Clients Love
Hubspot is king when it comes to bringing everything together in one place. Which means less...
The Science of Cute Marketing
On first impression, what drew you to this article? Our bets are on the cute little scientist....
Repurposing Content to Create Powerful Sales Emails
When it comes to doing Inbound marketing right, email should be a method for inspiring people to...
5 Ideas to Spice Up Your Holiday Marketing Strategy
Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing...
Practices for Creating an Authentic Video Testimonial
First off, if you’re reading this article — thank you! We’re always excited for the opportunity to...
Don’t Fall Behind: 2019 Marketing Trends to Watch Out For
As marketers, we understand that the playing field is constantly evolving and adapting. So don’t...
Half of Consumers Will Own a Smart Speaker in 2019, Study Predicts
The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know...
Are You Annoying Your Customers? Do This Instead
Getting your word out to potential customers should not need to be a game of nagging and pestering....
Inbound Marketing Methodology
During the past few years, the way people communicate and what they expect from your business has...
Finding Keywords That Put You on the First Page on Google
Want to know what the best keywords are that will put you on the first page of Google? While there...
5 Secrets to Reaching the Unreachable: C-Suite Executives
Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal....
5 Free Short Videos for Insightful Marketing Tips
The marketing landscape is changing continuously. Keeping on top of all the latest trends and...
Tips for Creating Viral Content: Where to Start?
Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are...
Hubspot Study Shows Blogging Leads to 55% More Traffic
You may have heard that if you want to get found online, a business blog is a great way to produce...
On-Target! Growth Agency Gears up for Inbound 2018
Energy companies have OTC. Developers have the International Builders’ Show, and marketers have...
5 Easy Tricks to Get More Clicks on Your Content
In a world of endless digital clutter, how do you get people to notice to your content? More...
5 Free Video Apps to Make Marketing Easier
If you’re ready to start including more video content into your inbound marketing strategy, you’re...
5 Things to Do Before You Hit Publish, Every Time
Blogging is one of the most critical content marketing tactics for 2018. It’s the the human angle...
Using Video to Boost Search Rankings
We already know video is a great inbound marketing tool for capturing interest and educating...
Social Media is Taking Over Video and TV
Things are changing fast — people are watching less TV and more digital video on their smartphones....
How to Organically Generate More Leads
Generating organic leads is a bit more similar to picking out your produce than one would think....
How Smart TVs Just Got Even Smarter
For marketers, we understand that data is a critical asset to delivering relevant marketing...
3 Reasons Your Website is Desperate for a Pillar Page
You've heard it before — the way people search online is changing, so your website content strategy...
How Facebook is Making Advertising More Transparent
Facebook recently made two big announcements regarding ad transparency, along with a number of...
Here’s What Texas Builders Need to Know About Homebuyers
Each year the Texas Association of REALTORS® releases a report that analyzes survey data from...
How to Get the Most Out of Google Adwords
Google claims that you do not need to spend a lot of money on AdWords to get a return on the...
5 Terrible Behaviors Marketers Need to Stop
Sometimes it’s not about what you need to start doing and is more about the toxic habits you should...
