SALES PROCESS
COLLATERAL ...
MORE THAN JUST A BUSINESS CARD.
If you think that a colorful brochure with relevant pricing and contact information in an increasingly digital world will increase your sales, you’re actually not wrong. That’s not to say it’s all you should be doing though. We can show you what a successful campaign should look like.
Everything You Need To Know About Sales Collateral
Sales collateral is essentially educational and persuasive content that describes a company's product and services. Sales professionals use it as a tool in influencing the customers to make a purchase. Earlier, the term "collateral" referred to physical brochures, but it has now expanded to include digital assets.
We can help you create sales materials that consistently exceed your expected ROI. By analyzing each detail of the asset and its intended usage, your brochures, website, and emails will all be On-Target!
Repurposing Content to Create Powerful Sales Emails
A wise marketer can use one basic marketing tool, such as a brochure, to generate several powerful pieces of content that can be used in your next email campaign — providing multiple opportunities to entice potential customers with valuable information. Here are a few examples of how you can use repurposed content as strong call-to-actions in your sales emails...
Does anyone actually read white-papers?
More than you think, but it serves a better purpose though.
Building a brand image, prospecting and generating leads are just a few of the positive outcomes from putting out white-papers consistently. If this strategy isn’t already in place for you now, we can help get you on the right track..
Do you have email templates for my
sales team?
We do, and they’re the key to becoming more efficient.
Arming your Sales Team with the ability to reach multiple prospects daily with better messaging starts with understanding the needs of your buyer. We’ll help you build buyer profiles that help you target your email campaigns more effectively than using a single script email and hoping for success.
Content: Your Sales Team's Secret Sauce
Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, this has some truth to it, but not entirely. Because content isn’t meant for just getting leads. One of the best strategies your sales team can borrow from marketing is content.
HOME SALES UP BY 150%
With a strategic marketing plan that prioritized mobile first real estate marketing, Ryko Development was able to boost home sales and hit the ground running.
We’ve got case studies already.
Leveraging them more effectively though is a bit more in depth.
Your past customers whom you’ve provided great value to are your biggest champions to the buying public. If their testimonials are just simply a page on your website, you’re missing out. Adding content and an outreach strategy that targets similar companies with individuals with similar titles is key to converting more business. It really is true, people hate not fitting in, and if one CEO loves you, let them tell all the other CEOs in town why they should love you too.
