Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and insights from the past year, valuable information has been revealed when it comes to planning your 2020 marketing strategy. Here are some of the biggest statistics of 2019, according to a variety of sources and experts.
Google Search Evolves, Adapts to Voice Searches
- 50% of search queries are four words or longer. (IMPACT, 2019)
- Voice is expected to be a $40 billion channel by 2022. (OC&C Strategy Consultants, 2019) (Source: https://www.hubspot.com/marketing-statistics)
- The percentage of searches with the SERP element Local increased from 2016 to 2019 from 15% to 39%. (Jumpshot, 2019)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)
- 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (PWC, 2019)
Content Marketing Continues to be an Effective Strategy
- Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)
- Over ¾ of internet users say they read blogs regularly. (Quoracreative, 2019)
- The benefits of content marketing are now outweighing the cost of content creation and analysis, with 98% of B2B marketers now accepting that content performance justifies its cost (Walker Sands, The Future of B2B Content, 2019).
- Content continues to be a vital tool with 45% of marketers saying that at least 50% of their campaigns are content-led (World Media Group, The Future of Global Content-Led Marketing, 2019).
Social Media Varies Greatly by Platform
- Facebook is used by about 50% of American teens, but it no longer dominates the teen social media landscape as it once did. (Pew Research Center, 2019)
- 71% of Instagram users are under the age of 35. (Statitsa, 2019)
- Facebook is the second most-used platform globally, followed by YouTube. (Pew Research Center, 2019)
- LinkedIn has over 500 million users. (LinkedIn, 2019)
- Older adults are more likely to click on Facebook ads, with those aged 65 and over having an average click-through rate of 3.42% on the platform compared to 18 to 24-year-olds' Facebook ad CTR of 1.05% (Pixability, State of Digital Advertising report, 2019).
PPC Yields Powerful Results
- On average, most businesses see a 200% return on their investment when purchasing Google Ads (Power Traffick, 2019).
- People who visit a website after clicking on a PPC ad are 50 percent more likely to make a purchase compared to visitors who clicked on an organic search result (Wordlead, 2019).
- Google display campaigns reach 80% of global internet users (Google Benchmarks and Insights).
- One-third of respondents (33%) click on a paid search ad because it directly answers their search query (Clutch, Search Engine Marketing: Why People Click on Paid Search Ads, 2019).
Neglecting Video is a Missed Opportunity
- 87% of industry professionals say they use video as a marketing tool. (Wyzowl, 2019)
- 4 in 5 consumers believe that demo videos are helpful. (Workspace Digital, 2019)
- Video marketers see a 54% increase in brand awareness with their content among audience members. (OptinMonster, 2019)
- Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)
- Facebook generates 8 billion video views on average per day (Social Media Today)
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