Does Our Website Really Need a Redesign?
Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ways your current website could be holding you back from better search rankings, an increase in leads and ultimately – more customers.
If it is old or dated
Everyone knows how important it is to make a good first impression. This 100% applies to your website – as it is often the first introduction a person has to your brand. What kind of message would you like to get across? A modern website design suggests that your company is focused on improvement and customer experience. This is even more important if some of your business goals and shifted since the time you launched your website – as it may not reflect the right message or speak to your current target audience. Many old website designs are cluttered and difficult to navigate, but the ideal website design should present information as simple and concise as possible.
If it does not inspire people to take action
Many people will tell you that a call to action is the most important part of your site. Both the design elements and copy on your website should be presented in a way that motivates your audience to take real steps toward becoming a customer or client. Use visual hierarchy to arrangement of elements is order of importance. Use compelling language to grab attention. Use buttons and forms to capture information. Having a simple clear objective on all pages will help a visitor interact with what you have to offer.
If it is not optimized for mobile viewing
Tons of websites may have a mobile format, but are not optimized for mobile viewing. According to Wolfgang Digital’s KPI Report 2019, 53% of traffic comes from mobile devices, but mobile accounts for just 32% of revenue. With the increasing number of people browsing the web on their phone or tablet, it is critical that your site is designed for the best experience possible. This means having a responsive layout, simplified features, proper text sizing, etc. Keep in mind that a mobile-device user will be using fingers instead of precision-friendly mouse pointers. Also, your call-to-action buttons need to be obvious so they don’t t get lost on a long scrolling page.
If it is not easy to navigate
Simplicity is king when it comes to website design. It’s true – according to a study by Google, the simplicity of a website is scientifically better. Why? Simple websites that are easy to navigate don’t require our eyes and brain to work as hard to decode, store, and process information. One large image is typically better than several small ones, one column is better than three, more whitespace is better than clutter. Another thing to consider is that too many elements on the page may lead to distracting visitors from the main purpose of your website. Keeping your website simple creates an experience that people are more likely to say yes to.
Bottom line, If you aren’t satisfied with your marketing results, it’s probably time to think about a GROWTH DRIVEN website redesign.
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