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How Can a Modern CRM Help Us During COVID-19?

The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt our approach and modernize the way we do business (if we haven’t already). When you can no longer get your sales team in a room together, it’s critical to find a reliable online management tool. That’s where Hubspot comes to play. 

A modern CRM platform is built to help you grow better. It’s all powered by the same database, so everyone in your organization -- Marketing, Sales & Services -- is working off the same system of record. This allows for a smoother handoff between teams and a better experience for your customers.

All Your Sales Tools in One Place

Not only does a modern CRM give your sales team one simple solution, but it will help them close more deals with less work by removing the friction from their sales process. For example, one of the most obvious benefits of Hubspot is the ability to organize information about all of your contacts. This allows your team to keep track of who a customer has spoken to as well as what they have discussed – keeping everyone on the same page. It also gives you the ability to automate, track and optimize emails and sales collateral to help you close deals quicker and smoother. Use the sales reporting tools to keep track of what messages have been sent or what calls have been made to see where your team needs to make improvements.

Check out this article for more ideas on 3 Ways to Sell More Using the HubSpot CRM.

"If you’re looking to generate more leads, acquire more customers, do more client engagement or have more competitive advantage, I think On-Target is a great choice," says Dan Tyre, Sales Director at HubSpot.

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All-in-one Marketing

While most marketing tools are independent, forcing marketers to manage different parts of their marketing campaign in different places. With a modern CRM, it’s not longer a mystery how your marketing is achieving the goals you’ve identified for each individual campaign. For example, you can easily monitor contact behavior patterns, like number of page visits, email opens and even the click of a button. This gives you an idea of the motives, priorities, and decision-making methods being considered during the customer's journey.

Because a modern CRM is an integrated marketing software platform, you can easily manage your entire marketing campaign and all the pieces from one, easy-to-use app. It’s everything you need to be a smarter, data-driven marketer.

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Easy to Get Set-Up

If you want to get the thing set up and running as fast as possible – no problem. For example, you can get the HubSpot CRM set-up in just 5 days. You can even use many of your favorite tools, thanks to hundreds of comprehensive integrations for popular softwares that businesses like yours use on a daily basis. Connect your CRM and marketing data to all the other tools your team uses automatically, like MailChimp, Google Contacts, FullContact and more. Many of these tools are when used powerful alone, but they are even better when used together.


Get more insight and tools on how to improve your sales process during the downturn, so your business can not just survive, but come out of this ahead.Visit our free RESOURCE PAGE.  

On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve achieved for our clients using this software platform. We have utilized HubSpot since the summer of 2017 and ranked #1 amongst all HubSpot partners in our first year for customer integration of comprehensive HubSpot Solutions. And now we're proud to be a Top HubSpot Agency in Houston.