There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and eliminate some of the most common misconceptions still being thrown around the internet.
Just keep in mind that SEO is constantly changing, so there will be new information down the road that may not be included in this article. But we have a feeling none of these myths will be transforming into truths anytime soon.
More Keywords = Better Rankings
Think again! There was a time keyword density had some validity, but the era of keyword stuffing is long gone. (Keyword stuffing is the act of cluttering keywords onto a page to trick Google algorithms and boost SEO) While keywords are still an important part of an SEO strategy, Google has gotten a lot smarter when it comes to understanding content. Now we can focus on creating a positive user experience!
“Now, to gain ranking in organic search, you must not only lay out a keyword research process but also create high-quality content. You need to optimize that content and post it regularly to succeed. Well-researched keywords that are accurately placed into your text, headlines, subtitles, images, video descriptions, and links are your way to success,” explains SEMRush in a recent article.
SEO is One Project
SEO is an evolving industry, and if you want your website to remain relevant, you will have to keep up – whether that’s keeping updated with SERP features, snippets, meta descriptions, ads or voice search. Speaking of voice search, 55% of households are expected to own smart speaker devices by 2022. Get ready to adapt.
“SEO is constantly changing. It's changing because Google wants to improve the user experience. This past January, a core algorithm update was quietly implemented. It's now March and people are still not quite sure what this update did and how it's going to alter the SEO landscape,” explains INC in a recent article.
Having Tons of Backlinks
Yes, It is important to have other websites link to your website. It demonstrates domain authority and boosts traffic. However, too many low-quality links can hurt your rankings. Remember quality trumps quantity. Not $99 links bought from a link farm. A good inbound link comes from an authoritative website, and uses natural anchor text.
“If your website has lots of quality backlinks, good things will happen to your organic traffic. On the other side, bad backlinks will do more harm than good.A bad backlink comes from unrelated and untrusted sources. Sites that have been penalized and those that are violating Google’s Webmaster Guidelines can have a negative impact on your SEO,” explains Monitor Back Links in a recent article.