Our Houston digital marketing agency was recently awarded Website of the Year for our work on All Points Group and Sales Brochure of the Year for our work with DPIS at the 2019 Houston’s Best PRISM Awards presented by the Greater Houston Builders Association.
The Houston’s Best PRISM Awards recognize the industry's best in the categories of People, Product, and Promotion. Entries are judged by an independent panel of industry experts from across the nation. The PRISM distinction has long been synonymous with the industry's highest caliber of excellence.
"These highly-coveted titles represent On-Target!’s wildly successful initiatives for real estate service providers. We're honored to have worked with Allpoints and DPIS and are excited about the award, but are even more excited about the results these projects generated," says Scott Steiner, President of On-Target!.
Website of the Year
Like many B2B websites, Allpointsgroup.com was simply a digital brochure without any CTAs or downloadable content to nurture and convert prospects. To help Allpoints compete in new markets, it was essential to transform their website into a mobile-centric lead generation tool. We completely rebuilt the UX to improve the functionality of the website, elevated the design, and added compelling content that could be consumed throughout the buyer’s journey.
The new website site saw a 422% increase in traffic and generated 114 new contacts the month after its launch. It is now a legitimate business driver.
Sales Brochure of the Year
The two core objectives of the DPIS brochure were to support expansion into new markets and increase awareness of a vast array of services that Houston clients may not be aware of, like the DPIS Web Tool.
The brochure included a variety of inserts that could be updated over time while the main pages featured evergreen content describing DPIS. By adding multiple inserts, we gave their sales professionals the flexibility to customize each brochure to the market and their prospects’ needs.