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STRATEGY
- Competitive Analysis
- Value Proposition Refinement
- Ideal Prospect Analysis
- Marketing & Sales Alignment
- Web Presence Audit
- Creative Audit
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BRANDING
- Logo Audit
- Logo Refinement
- Typography/Fonts
- Color Palette
- Imagery Assessment
- Identity: business cards, letterhead, signatures
- Social setup all platforms
- Website Audit
- Collateral
- Email Audit
- Brand messaging
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WEBSITE REFRESH
- UX/UI Functionality
- UX/UI Aesthetics
- Form usage
- Contact Section/Page
- About Us Section/Page
- CTAs & Cookie Trails
- Trust Badges Section
- Awards & PR usage
- Testimonials
- Content Up-to-date
- Navigation Update
- Responsive Updates
- Footer
- Site Map
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SEO/ CONTENT
- Reputation/Reviews
- Google My Business
- Google Analytics & Search Console Review/Setup
- Keyword Review/ Refinement
- Page SEO structure
- Gap Analysis
- Local SEO audit
- Meta tagging Review/ Refinement
- Canonicalization Review/Setup
- Robots.txt file audit
- Sitemap audit
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SOCIAL
- Social platform linking
- Audience audit
- Post frequency audit
- Post timing audit
- SEO for social
- Group/channel recommendations
- Social "voice" audit
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SALES
- Core Claims
- Sales process audit
- Lead generation audit
- Lead nurturing email templates
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