'SALES DRIVEN' MARKETING
Marketing that hits targets
We align your marketing directly with your sales goals. Our team has decades of sales & marketing expertise. This depth of sales perspective helps us to create the right content to help your sales team achieve their best outcomes.
Our content focal points: ENGAGE. INSPIRE. SELL.
SEE HOW YOUR TEAM CAN BENEFIT FROM USING THE RIGHT TOOLS
MORE THAN JUST A BUSINESS CARD.
If you think that a colorful brochure with relevant pricing and contact information in an increasingly digital world will increase your sales, you’re actually not wrong. That’s not to say it’s all you should be doing though. We can show you what a successful campaign should look like.
TAKE OUT THE GUESSWORK
We can help you refine sales processes AND develop the supporting content crafted specifically to move prospects to the 'Next-step' of their buying process.
Our proven methodologies take the guesswork out of your approach to messaging and the visuals that give your Sales Team the On-Target! edge.
EVERYTHING YOU NEED TO KNOW
ABOUT SALES COLATTERAL
Sales collateral is essentially educational and persuasive content that describes a company's product and services. Sales professionals use it as a tool in influencing the customers to make a purchase. Earlier, the term "collateral" referred to physical brochures, but it has now expanded to include digital assets.
Is your message being heard?
Consistency & Relevance sell.
There can be a wide variance in how your messaging is delivered depending. Sales & Marketing Alignment creates a distinct competitive advantage by ensuring you're getting the right message to the right people at the right time. This is where consistency of messaging and relevance to your prospects situation put your sales teams in a better position to build trust throughout the buying process.
Build your strategy.
Every great outcome starts with a plan.
A clear analysis of current tools and resources available for your Sales and Marketing team’s will provide a baseline for improvement. We’ll recommend changes that are built on proven best practices for companies within your industry that we’ve helped turn into converting machines. It’s not rocket science, but it takes a trusted partner like On-Target.
Reporting that makes sense makes (more) sales.
If your reporting data is everywhere, you’re not seeing the whole picture.
By standardizing sales reports, you effectively communicate the day to day status of deals, leads, and activities. Adherence to common goals and overall visibility of leader boards create strong competition among your sales teams increasing profit. It doesn’t hurt either that having all your data in one place saves time on those Monday morning meetings too!
We’ve got case studies already.
Leveraging them more effectively though is a bit more in depth.
Your past customers whom you’ve provided great value to are your biggest champions to the buying public. If their testimonials are just simply a page on your website, you’re missing out. Adding content and an outreach strategy that targets similar companies with individuals with similar titles is key to converting more business. It really is true, people hate not fitting in, and if one CEO loves you, let them tell all the other CEOs in town why they should love you too.