Selling homes amidst an industry downturn?
Time is of the Essence.
Ryko Development required assistance in generating awareness and swiftly driving sales for their new residential community amidst a housing downturn. They opted for our On-Target! recognizing our expertise in reaching and converting high-volume builders, realtors, and homebuyers through a diverse range of marketing and advertising strategies.
Navigating a Demanding Deadline in a High-Stakes Market
Ryko Development faced the challenge of launching their new Lakes of Bella Terra West community, with the goal of driving immediate sales momentum from the outset. Set against the backdrop of the rapidly evolving and intensely competitive Ft. Bend market, these new homes offered a diverse pricing spectrum, ranging from the $230s to the mid $1M+, appealing to a wide array of prospective buyers.
Cultivating Success in a Competitive Landscape
In a competitive market, we achieved success through various strategies such as digital marketing campaigns, graphic design, video production, search and Facebook advertising, event and outdoor marketing. By leveraging our expertise and strong relationships with realtors, we obtained valuable insights to highlight key features and choose effective keywords. Our approach led to impressive conversion rates and exceeded expectations in reaching and engaging Ryko Development's target audience.
What We Did
Branding Strategy: Identified and targeted high-volume builders, realtors, and homebuyers, creating a highly-targeted and whimsical internet marketing campaign to attract qualified buyers effectively.
Brand Standards: Maintained consistent messaging and visuals throughout the marketing campaign, establishing a strong brand presence in a competitive market.
Marketing Strategy: Implemented a comprehensive marketing plan to increase impressions, raise awareness, and consistently generate qualified leads that surpass sales goals year over year.
Website Development: Crafted a HubSpot CMS website showcasing three unique communities. Designed landing and thank you pages to engage prospects based on their interests. Developed email marketing campaigns for lead nurturing and conversion.
Digital Marketing Campaigns: Utilized a diverse media mix, including Digital Marketing Campaigns, Graphic Design, Video Production, Search Advertising, Facebook Advertising, Event Marketing, and Outdoor Marketing. Leveraged experience and strong realtor relations to achieve high conversion rates and low cost-per-click.
Driving Sales and Success: Transforming Ryko Development's Residential Community Amidst Industry Challenges
Ryko Development faced the daunting task of selling homes in a challenging housing market, but with our comprehensive marketing strategies, we turned the tide in their favor. Recognizing the need for immediate sales momentum for their Lakes of Bella Terra West community, we navigated the rapidly evolving Ft. Bend market by deploying a diverse media mix, including Digital Marketing Campaigns, Graphic Design, Video Production, Search Advertising, Facebook Advertising, Event Marketing, and Outdoor Marketing. Leveraging our expertise and strong realtor relationships, we exceeded expectations by generating high conversion rates and achieving the lowest cost-per-click, effectively reaching and engaging Ryko Development's target audience and cultivating success in a fiercely competitive landscape.
“They are experts at digital. If you want to grow your business, On-Target! Marketing is the company to hire.”
- Lisa Clark, VP and Director of Marketing for Ryko Development
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