

Selling homes amidst an industry downturn? We got this.
Time is of the Essence.
In a market where homes were moving slower and uncertainty lingered, Ryko Development had no luxury of waiting. They needed awareness—fast. And sales to follow just as quickly. They turned to On-Target! because we understand more than just marketing. We understand people—the builders with quotas to hit, the realtors with buyers to please, and the families looking for a place to put down roots. With the right mix of strategy, storytelling, and a little grit, we set out to make their new community not just known… but wanted.
A deadline that didn’t flinch.
Ryko Development was bringing Lakes of Bella Terra to life—a community built to welcome everyone from first-time buyers to those seeking a forever home. Prices spanned from the $230s to over a million, each one a promise to a different kind of dreamer. But in the fast-moving, high-pressure Ft. Bend market, there was no easing into it. From day one, the goal was clear: spark interest, build momentum, and turn that momentum into sales before the competition could catch its breath.
Growing something worth noticing.
IIn a market where every developer was vying for attention, we didn’t just push ads into the void—we built connections. Digital campaigns, video, outdoor, events… each was a tool, but the real advantage came from knowing the people behind the market. The realtors who could tell us what buyers asked first.
The words and images that made them pause. We listened. We refined. And we put Ryko Development’s story where it mattered most.
The result? More eyes, more calls, more contracts—proof that in the right hands, even a crowded field can yield remarkable growth.
What We Did
Branding Strategy: Identified and targeted high-volume builders, realtors, and homebuyers, creating a highly-targeted and whimsical internet marketing campaign to attract qualified buyers effectively.
Brand Standards: Maintained consistent messaging and visuals throughout the marketing campaign, establishing a strong brand presence in a competitive market.
Marketing Strategy: Implemented a comprehensive marketing plan to increase impressions, raise awareness, and consistently generate qualified leads that surpass sales goals year over year.
Website Development: Crafted a HubSpot CMS website showcasing three unique communities. Designed landing and thank you pages to engage prospects based on their interests. Developed email marketing campaigns for lead nurturing and conversion.
Digital Marketing Campaigns: Utilized a diverse media mix, including Digital Marketing Campaigns, Graphic Design, Video Production, Search Advertising, Facebook Advertising, Event Marketing, and Outdoor Marketing. Leveraged experience and strong realtor relations to achieve high conversion rates and low cost-per-click.
Driving Sales and Success: Transforming Ryko Development's Residential Community Amidst Industry Challenges
By zeroing in on the builders who could move volume, the realtors who could open doors, and the homebuyers ready to sign, we launched a campaign that didn’t just draw clicks—it drew the right people. The result? Qualified buyers in droves, faster than the market expected.
A brand that stood its ground.
Every message, every image, every touchpoint spoke with the same voice. That consistency cut through the noise, building a presence that buyers remembered—and competitors couldn’t shake.
Marketing that outperformed the market.
Our plan didn’t just create impressions—it turned them into action. Year after year, the leads kept coming, sales kept climbing, and the numbers kept topping the goals we set.
A website that worked as hard as the sales team.
Three communities, each with its own story, brought together in a HubSpot-powered site that did more than inform—it engaged. Visitors were guided from curiosity to commitment with tailored pages and emails that nurtured interest into signatures.
Digital campaigns that delivered.
From search and social to video, events, and even billboards, every channel had a role. Strong ties with realtors gave us the insights that kept clicks high and costs low. And in the end, it wasn’t just about reaching people—it was about moving them to act.
Summary
We helped Ryko Development overcome the daunting task of selling homes in a challenging housing market. With our comprehensive marketing strategies, we turned the tide in their favor. Recognizing the need for immediate sales momentum for their Lakes of Bella Terra community, we navigated the rapidly evolving Ft. Bend market by deploying a diverse media mix, including Digital Marketing Campaigns, Graphic Design, Video Production, Search Advertising, Facebook Advertising, Event Marketing, and Outdoor Marketing. Leveraging our expertise and strong realtor relationships, we exceeded expectations by generating high conversion rates and achieving the lowest cost-per-click, effectively reaching and engaging Ryko Development's target audience and cultivating success in a fiercely competitive landscape.

“They are experts at digital. If you want to grow your business, On-Target! Marketing is the company to hire.”
- Lisa Clark, VP and Director of Marketing for Ryko Development
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