Show the dream. Make it a reality.
Limited resources, big results.
Despite facing a 32% budget cut, Holcomb Properties Company's master-planned community, Falls at Imperial Oaks, set ambitious goals to close out in 2019. To achieve these objectives cost-effectively, they required a final campaign that would yield significant results.
The right tools.
Utilizing marketing automation tools, we precisely targeted homebuyers based on their web behavioral personas. This approach allowed us to create persona-based landing pages, complete with custom videos, and automated lead-nurturing activities. While our primary focus was on digital advertising, we complemented it with additional tactics such as direct mail pieces, billboards, and Realtor events to amplify the campaign's impact.
What We Did
Educated Consumers: Crafted informative content (blogs, videos, virtual tours) to empower consumers with insights on Holcomb Properties Company's offerings, facilitating informed decision-making.
Built Awareness: Used targeted digital advertising, content marketing, and partnerships to enhance Holcomb Properties Company's visibility in the competitive real estate market.
Drove Sales: Implemented a comprehensive sales funnel with persuasive CTAs, personalized emails, and optimized landing pages, resulting in increased inquiries and sales for Holcomb Properties Company.
Increased Leads: Generated high-quality leads through compelling lead magnets, optimized landing pages, targeted advertising, and effective SEO techniques for Holcomb Properties Company.
Reached Realtors: Connected Holcomb Properties Company with real estate agents through exclusive events and customized email campaigns, expanding their network and boosting industry referrals.
From Dreams to Success:
Empowering Holcomb Properties Company's Growth
Holcomb Properties Company's remarkable journey with our strategic marketing services showcased the power of turning dreams into reality. Despite facing a 32% budget cut, their master-planned community, Falls at Imperial Oaks, achieved exceptional results through our comprehensive approach. By educating consumers, building awareness, driving sales, increasing leads, and reaching realtors, we harnessed the potential of marketing automation tools to deliver a cost-effective campaign. Through informative content, targeted advertising, and personalized experiences, we empowered potential buyers, expanded their network, and exceeded expectations, solidifying Holcomb Properties Company's growth in the competitive real estate market.
The team is nimble and quick to solve my needs. And the creativity they bring to the table is impressive."
- Jim Holcomb, President of Holcomb Properties Company
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