LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share your work, gather insights and build a community. If you’re thinking about amping up your marketing efforts – these tips will help you use LinkedIn to it’s fullest.
Make Your Company Page Unique
The best company pages are not only informative, but also spark interest with powerful header images and mission statements. Some ways to achieve this are through bold quotes, catchy graphics, a clever writing tone, or authentic images that break away from boring stock photos. Your company page is a place to get creative as long as you stay consistent and professional.
Narrow in on a Target Audience
Think about the people you are trying to reach on Linkedin. How often are they using the platform? What job roles are they in? What type of problems are they coming across in their role? The more defined your audience is, the easier it is to tailor messages that speak directly to them. Then when it comes time to promote a post, you can easily reach prospects by age, gender, education, location, interests and job experience.
Share High-Quality Content
What fresh ideas do you have to share in your industry? From infographics and slideshares to tutorials and webinars, quality sharing content on Linkedin can help establish your company as a thought leader, raise awareness about your product or service and inspire people to take action.
“The goal here is to publish content that your target audience finds interesting. Clicks, shares, and comments are all good indicators of engaging content. While it can be tempting to sell your audience on the benefits of your product or service, “salesy” content doesn’t generally perform well on LinkedIn,” explains LinkedIn
Sponsor Best Performing Content
While most companies don’t have the marketing budget to sponsor all posts, if you publish a piece of content that gets great feedback or high engagement – you can promote the post using Sponsored Content on LinkedIn. This tool allows you to promote your content directly in the LinkedIn feeds of the professionals you want to reach on LinkedIn.
Create LinkedIn Ad Campaigns
Just like Facebook and Google, LinkedIn offers the ability to run Pay-Per-Click Text Ads along with “Message Ads” and “Dynamic Ads”. Message Ads enables you to send direct messages to your target audience to spark immediate action. Dynamic Ads are personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more. You can easily create, measure, and optimize your campaigns all in one place.
Promote Your Page Across Platforms
Gaining followers on LinkedIn takes more time and patience than other social media platforms. Don’t be afraid to encourage your network to connect by promoting your Company Page in email newsletters, landing pages or footers, signatures, blog posts, etc. It’s also helpful to encourage your employees to share content with their networks as well.
“Add a “Follow” button to your website. This allows your website visitors to follow your LinkedIn Company Page with a single click. If you have yet to add a “Follow” button to your website, here’s a link to the Follow Company Plugin Generator,” explains LinkedIn.
Lastly, you can also consider hiring a team to take care of LinkedIn for you!