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Houston's Most In-Demand Communities Revealed

Who are the hottest communities in Houston Area? The latest report from the Houston Association of Realtors (HAR) reveals significant growth in home sales, particularly in communities like Fulshear and Cypress South.

  • Fulshear/Brookshire/Simonton
  • Cypress South
  • Santa Fe
  • Briarmeadow/Tanglewilde
  • Tomball
  • Denver Harbor
  • Magnolia/1488 East
  • Huffman Area
  • Rice/Mueseum District
  • SugarLand North 

In the third quarter of 2023, Fulshear/South Brookshire/Simonton, located in Fort Bend County, saw the most dramatic growth. Home purchases in this community soared by 56.3 percent year-over-year, with the average home price reaching $506,076. This remarkable growth, a seven-spot jump since the previous quarter, underscores the community's growing appeal. For developers and builders, this represents a lucrative market for new residential projects, especially those catering to the mid-to-high-end segment.

Cypress South, another notable area, witnessed a 47.8 percent increase in transactions compared to the previous year. With an average home price of $483,686, it's an emerging hotspot for residential development. Its climb from fifth to second place in the rankings indicates a robust demand for housing, making it an attractive location for new construction and real estate investment.

A significant aspect of the HAR report is the affordability in many of these hot communities. Five out of the top ten featured communities boast average home prices below the Houston area's average of $416,664. This affordability factor is a key driver in attracting homebuyers to these areas, suggesting a strong market for developments that offer value for money.

The report also sheds light on the luxury housing market, particularly in areas closer to downtown Houston. The Rice/Museum District, with an average home price of $1,114,885, leads the luxury segment. This trend indicates a sustained demand for high-end residential properties in well-established areas, presenting opportunities for upscale developments.

For real estate developers and home builders, these trends are pivotal:

  • Expanding Opportunities: The growth in outlying communities highlights the expanding opportunities beyond central Houston. Developers can capitalize on this by diversifying their portfolios to include these rapidly growing areas.
  • Market Diversification: The variation in price points from affordable to luxury markets allows developers to cater to a wide range of demographics, enhancing their market reach.
  • Strategic Investment: Understanding these trends enables developers and builders to make informed decisions about where to allocate resources, ensuring profitable investments.
  • Consumer Preferences: The movement towards outlying areas reflects changing consumer preferences, emphasizing the need for developments that offer space, affordability, and quality living.
  • Future Growth Prediction: The consistent growth in these areas indicates a trend that is likely to continue, allowing for long-term planning and development strategies.

At On-Target, we specialize in working with real estate developers and home builders to leverage opportunities through strategic marketing initiatives - backed by 20+ years of experience. Examples of our current and past real estate clients include: 

  • Ryko Development
  • Trend Development
  • Holcomb Properties 
  • W Land Development