It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better equipped you will be to adopt those changes as they happen. An easy way to look around the corner is to stay up-to-date on the latest trends – so here’s a brief summary we put together of what the experts are saying when it comes to marketing statistics that matter in 2019.
More trust in reputable content over ads.
“A Nielsen study showed that the top four most-trusted sources of advertising were: people you know, branded sites, editorial sites, and reviews. Ads are near the bottom of that list, and that fact hasn’t really changed. This is why we see more money going to content marketing, influencer marketing, referral partnerships, and other methods that are designed to deliver actual value to audiences.” –Forbes
Video is still king.
“100 million hours of video content are watched on Facebook daily while users of Snapchat watch 10 billion videos per day. Simply put, videos are an essential part of marketing strategies for the year 2019. By 2019, it is predicted that videos will make up for 80% of internet traffic worldwide and 85% in the US.” –Digital Information World
“Eighty-six percent of surveyed consumers think transparency from businesses is more important than ever, and 40% attribute the importance to the influence of social media, according to findings from a new report by Sprout Social made available to Marketing Dive. Only 15% of respondents think brands are currently "very transparent" on social.” – Marketing Dive
Put the audience first.
“Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report” – Content Marketing Institute
Voice search is on the rise.
“Experts out there are making some big predictions about how customers will operate in the future. Some analysts say they think close to 50 percent of all searches will be made through voice search by 2020. I’m not sure how accurate predictions like this really are, but I do know that my daughters and the generations that will come after them are growing up in a world where smartwatches and smart speakers are the norm.” –Forbes