On-Target! Marketing & Advertising has yielded exceptional results in many of its latest Search Engine Marketing (SEM) campaigns. This success is largely due to its implementation of Google Adwords campaigns and Google Display Network to help drive client website traffic and attract more viable web leads. So prominent were these results that On-Target! has been recognized as a winner in the Google All-Stars program.
The Google All-Stars program is put on to challenge online marketers to hit specific milestones and recognize excellent performance. It provides online marketers and advertisers advanced tools and support to help grow businesses through digital advertising. Winners are awarded an all-expenses-paid trip to the Google All-Star Summit at the company’s headquarters in Mountain View, California. The summit spans two days and will include advanced Adwords and Digital Advertising training, best practices forums, and one-on-one consultations with Google experts. The summit will take place August 13-14, 2013.
Scott Steiner, CEO of On-Target! and driving force behind the company’s Digital Advertising strategies says, “We’re honored to be recognized by Google and look forward to learning and sharing with some of the brightest Digital Advertising minds from across the globe. The results we’re seeing from Google are astounding. Google is by far the best return-on-investment of any media choice available currently. Our ability to reach the right people at the exact right time with the most relevant message is driving the incredible results.”
According to Steiner, one of the campaigns that contributed to their recognition has seen a 72% increase in sales during the last six months for Lakes of Bella Terra, a Fort Bend master-planned development. The campaign has boosted their web traffic by 412% and online inquiries by 641% during this period.