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On-Target! Makreting | Digital Marketers In Houston | New Isn't Always Better
7Oct

New Isn't Always Better

You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting though, and something clicks...

Why are all my sales and marketing ...

On-Target! Makreting | Digital Marketers In Houston | How Long Does it Take to See Marketing Results?
6Dec

How Long Does it Take to See Marketing Results?

Everyone is eager to see the results of their marketing dollars, and the sooner the better. But just how long does it take to start  reaping the benefits of your efforts? ...

On-Target! Makreting | Digital Marketers In Houston | How Do We Compare Our Company With Competitors?
15Nov

How Do We Compare Our Company With Competitors?

It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You can also identifying gaps and ...

On-Target! Makreting | Digital Marketers In Houston | Does Our Website Really Need a Redesign?
8Nov

Does Our Website Really Need a Redesign?

Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ways your current website could ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Effective Website Copy?
20Sep

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience and motivates them to take ...

On-Target! Makreting | Digital Marketers In Houston | 7 Hacks for Highly Converting Landing Pages
3Jul

7 Hacks for Highly Converting Landing Pages

A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook or an email campaign, to ...

On-Target! Makreting | Digital Marketers In Houston | How to Inspire People to Care About Your Brand
24Apr

How to Inspire People to Care About Your Brand

Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have countless avenues to discover, ...

On-Target! Makreting | Digital Marketers In Houston | 5 Things Your Customers Wish You Knew
18Mar

5 Things Your Customers Wish You Knew

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply not being addressed as well as ...

On-Target! Makreting | Digital Marketers In Houston | Psychological Marketing Tactics to Influence Consumer Behavior
18Feb

Psychological Marketing Tactics to Influence Consumer Behavior

Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This is why marketers are always ...

On-Target! Makreting | Digital Marketers In Houston | The Straightforward Guide to S.M.A.R.T Goals
7Feb

The Straightforward Guide to S.M.A.R.T Goals

I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.

You likely have multiple goals you want to accomplish, but… are these goals being broken down into achievable steps, is the ...

On-Target! Makreting | Digital Marketers In Houston | 4 Must-Haves for Turning a Web Visitor into a Contact
28Jan

4 Must-Haves for Turning a Web Visitor into a Contact

Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process known as lead generation. It’s ...

On-Target! Makreting | Digital Marketers In Houston | Top 5 Marketing Statistics for 2019
21Jan

Top 5 Marketing Statistics for 2019

It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better equipped you will be to adopt those ...

On-Target! Makreting | Digital Marketers In Houston | What Does Honest Marketing Look Like?
14Jan

What Does Honest Marketing Look Like?

In an era of click-bait, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive user experience with a brand they ...

On-Target! Makreting | Digital Marketers In Houston | How to Be Really Good at Growth Marketing
7Jan

How to Be Really Good at Growth Marketing

If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a method that combines technology, ...

On-Target! Makreting | Digital Marketers In Houston | The Science of Cute Marketing
10Dec

The Science of Cute Marketing

On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a good meal or psychoactive drugs ...

On-Target! Makreting | Digital Marketers In Houston | 5 Characteristics of a Texas Homebuyer
17Aug

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona) will help you determine ...

On-Target! Makreting | Digital Marketers In Houston | What Does the New
14Jul

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term. However, recent changes in technology and ...

On-Target! Makreting | Digital Marketers In Houston | 3 Tactics for Generating Leads with Mobile Marketing
14Jun

3 Tactics for Generating Leads with Mobile Marketing

Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing channel.

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  • Below are our accounts and perspectives on approaches, strategies, examples, focused on marketing for small and medium-sized businesses.

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