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Marketing to Realtors Will Help You Sell More Homes

Jul 5, 2017 12:55:48 AM

   
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New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or broker. Realtors who build relationships with home builders and developers can access a flow of new listings — and in turn bring new clients to your properties.

 

For every 1 realtor who visits your community, 10 potential homebuyers will hear about it. So, how can you as a real estate developer maximize on your relationship with realtors?

 

Online Realtor Program

Realtors visit your website almost as frequently as potential buyers — providing you with the opportunity to draw them in. Create a webpage dedicated to providing realtors with the resources for making an easy sale in your community. This should include an email capture and follow-up emails to nurture the relationship.

 

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Treat Realtors as Customers  

Since Realtors are an excellent source of qualified leads, treat them as a customer and educate them on the value of your community — with a focus on selling points they can bring back to their client. This means realtors should be included in your marketing strategy for emails, digital ads, social media, etc.

 

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Realtor Outreach   

Stay top of mind with local Realtors by sending sales teams to the Realtor offices to be a part of meetings, delivering realtor kits and exciting new information about developments in your community. One of the best ways to get foot traffic to a property is by hosting regular happy hours or continuing education classes for the top Realtors in your area.

 

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