Insights That Move Your Marketing Forward.

Digital Marketing

How Smart TVs Just Got Even Smarter

For marketers, we understand that data is a critical asset to delivering relevant marketing campaigns to the right audience. This same information is also key to getting a clear...

Search Engine Optimization

3 Reasons Your Website is Desperate for a Pillar Page

You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in...

Social Media

How Facebook is Making Advertising More Transparent

Facebook recently made two big announcements regarding ad transparency, along with a number of changes the past year on ad policies. The most recent updates give the public an...

Real Estate Marketing

Here’s What Texas Builders Need to Know About Homebuyers

Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. The data has shown that the...

Pay Per Click

How to Get the Most Out of Google Adwords

Google claims that you do not need to spend a lot of money on AdWords to get a return on the investment. However, many people are paying for clicks that have zero likelihood of...

Digital Marketing

5 Terrible Behaviors Marketers Need to Stop

Sometimes it’s not about what you need to start doing and is more about the toxic habits you should pull away from. It’s easy to overlook the bad when your focused on keeping up...

Search Engine Optimization

5 Must-Know Google Analytics Stats to Improve Your Marketing

Signing up for Google Analytics is free and incredibly user-friendly. But actually knowing what to do with that data can be stressful, as Google spits out an overwhelming amount...

Social Media

Facebook Ad Policies: New Changes & Rules You Need To Know

If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under...

Is Print Advertising Dead?

Are you still trying to decide whether dedicating a portion of your marketing budget to print is worth continuing in the current digital landscape? It’s true that many news...

Qualities That Really Matter in a Marketing Team

There’s one thing you know you want from your digital marketing team. That’s ROI. But what are the qualities that will guarantee a team will meet your standards? Some may say...

On-Target! News

Pinchin’ Tails Event Was a Huge Success

The DPIS Pinchin’ Tails Event last Friday was a blast! We are so excited to have been a VIP sponsor and help raise $25,000 for HomeAid Houston, we can’t think of a worthier cause...

Real Estate Marketing

Stats That Sum Up the US Housing Market

How much do you know about the people who are buying homes from your company?

Email Marketing

Unique Ways to Boost Email Open Rates

At some point this year you may have come across the standard check-list on how to improve email open rates. This list probably covered tactics such as creating a sense of...

On-Target! News

On-Target! Recognized as #1 HubSpot Partner Agency

On-Target!, achieved the #1 ranking for Partner Implementation worldwide. To celebrate this accomplishment HubSpot sent founding member Dan Tyre to Houston for a special HubSpot...

Digital Marketing

5 Examples of Marketing Gone Terribly Wrong

We all love watching other people mess up. As cruel as that sounds, failure also offers some valuable free advice.

Search Engine Optimization

Are You Breaking the Rules of SEO?

As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as...

Digital Marketing

Where Can I Learn About Digital Marketing?

The world of digital marketing is moving faster than ever. Need a way to catch-up or stay informed? Even the most successful marketers are always learning new ways to reach and...

5 Stellar Examples of Marketing Done Right

We all want to find new ways to keep our customers engaged, but coming up with creative marketing that stands out through the clutter can be a challenge. We all need a little help...

Search Engine Optimization

Changes in SEO You Need to Know ASAP

Think keywords are the bread and butter of SEO? Think again. Keyword rankings should no longer be the primary focus of your SEO strategy. Yes, it's still very important that your...

Email Marketing

Engage More Customers Using These 5 Email Techniques

Looking to different ways to engage potential customers? You might be taking advantage of the power of email marketing when it comes to trying something new. Let’s face it — most...