blogging
5 Things to Do Before You Hit Publish, Every Time
Blogging is one of the most critical content marketing tactics for 2018. It’s the the human angle of your business and one of the easiest ways to drive traffic to your site. So...
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Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
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video
Using Video to Boost Search Rankings
We already know video is a great inbound marketing tool for capturing interest and educating viewers. (And how shoppers are nearly 2 times more likely to make a purchase after...
Social Media
Social Media is Taking Over Video and TV
Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data...
Inbound Marketing
How to Organically Generate More Leads
Generating organic leads is a bit more similar to picking out your produce than one would think. Organic fruits are the product of a farming system which avoids the use of...
Digital Marketing
How Smart TVs Just Got Even Smarter
For marketers, we understand that data is a critical asset to delivering relevant marketing campaigns to the right audience. This same information is also key to getting a clear...
Search Engine Optimization
3 Reasons Your Website is Desperate for a Pillar Page
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in...
Social Media
How Facebook is Making Advertising More Transparent
Facebook recently made two big announcements regarding ad transparency, along with a number of changes the past year on ad policies. The most recent updates give the public an...
Real Estate Marketing
Here’s What Texas Builders Need to Know About Homebuyers
Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. The data has shown that the...
Pay Per Click
How to Get the Most Out of Google Adwords
Google claims that you do not need to spend a lot of money on AdWords to get a return on the investment. However, many people are paying for clicks that have zero likelihood of...
Digital Marketing
5 Terrible Behaviors Marketers Need to Stop
Sometimes it’s not about what you need to start doing and is more about the toxic habits you should pull away from. It’s easy to overlook the bad when your focused on keeping up...
Search Engine Optimization
5 Must-Know Google Analytics Stats to Improve Your Marketing
Signing up for Google Analytics is free and incredibly user-friendly. But actually knowing what to do with that data can be stressful, as Google spits out an overwhelming amount...
Social Media
Facebook Ad Policies: New Changes & Rules You Need To Know
If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under...
Is Print Advertising Dead?
Are you still trying to decide whether dedicating a portion of your marketing budget to print is worth continuing in the current digital landscape? It’s true that many news...
Qualities That Really Matter in a Marketing Team
There’s one thing you know you want from your digital marketing team. That’s ROI. But what are the qualities that will guarantee a team will meet your standards? Some may say...
On-Target! News
Pinchin’ Tails Event Was a Huge Success
The DPIS Pinchin’ Tails Event last Friday was a blast! We are so excited to have been a VIP sponsor and help raise $25,000 for HomeAid Houston, we can’t think of a worthier cause...
Real Estate Marketing
Stats That Sum Up the US Housing Market
How much do you know about the people who are buying homes from your company?
Email Marketing
Unique Ways to Boost Email Open Rates
At some point this year you may have come across the standard check-list on how to improve email open rates. This list probably covered tactics such as creating a sense of...
On-Target! News
On-Target! Recognized as #1 HubSpot Partner Agency
On-Target!, achieved the #1 ranking for Partner Implementation worldwide. To celebrate this accomplishment HubSpot sent founding member Dan Tyre to Houston for a special HubSpot...
Digital Marketing
5 Examples of Marketing Gone Terribly Wrong
We all love watching other people mess up. As cruel as that sounds, failure also offers some valuable free advice.
Search Engine Optimization
Are You Breaking the Rules of SEO?
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as...