Generating organic leads is a bit more similar to picking out your produce than one would think. Organic fruits are the product of a farming system which avoids the use of man-made AD-ditives. Organic leads are the product of a marketing strategy that does not depend solely on Ads. This means that a number of leads occur naturally when viewers find a business' material through search engines, social media connections or links on other websites. Which is great news for those who are trying to keep their budget consumption at a minimum!
So here are the first steps to generating more organic leads, that if nurtured and cared for properly, can eventually blossom into loyal customers. (This practice is also known as the attract stage of Inbound Marketing.)
Do some digging around: determine buyer personas
Like any farming practice it’s always vital to know exactly what you’re working with. You wouldn’t plant cherry seeds if you’re trying to grow some apples. By gaining a deeper understanding for the people you want to reach, you will be able to determine what topics and keywords to focus on. Start by defining the key demographics of the audience - age, gender, occupation, income, hobbies and interests, etc. Think about the challenges they’re faced with, and what problems they’re trying to solve on daily basis. In order to get a full understanding of what makes your best customers take action, it's critical to develop detailed buyer personas for your business. (Feel free to download our buyer persona template)
Plant some seeds: create relative content
The more seeds you plant, the more fruits and vegetables you will grow and the more content (good content!) you create, the more leads you will generate. When it comes to creating organic traffic, these seeds are in the form of helpful content pieces like ebooks, checklists, videos, blogs and infographics that address your buyer’s pains. People are hungry for expertise on industry topics. Keep in mind that your content does not need to fight for potential customer’s attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
Water often: share across platforms
If you don’t water a plant it will not grow. It’s as simple as that. On the same note, your content needs a way to be found online aside from search engine traffic. Social media helps attract new readers by capturing the interest of a specific target audience. It also helps you in creating relationships with bloggers, social media influencers, and brand advocates who can help promote your content through their channels. While this may sound simplistic, it’s actually one of the best ways to drive traffic to your website, helping you move prospects forward in becoming delighted advocates.
Want to learn more about generating more leads, boosting ROI and surpassing your sales goals? Discover the Inbound Marketing strategy!