This free worksheet will help you dive deeper into your SEO strategy:
- Does your content reflect the topics you want to be known for?
- How effectively are you promoting your content and getting quality backlinks?
- Are reputable media sites mentioning your organization and linking to your website?
SEO authority directly impacts ranking strength. It’s a critical factor search engines assess when deciding what content to rank in search results. This worksheet walks you through the questions listed above in a little more detail. Use it to evaluate your organization’s current efforts to build authority for your website and identify missed opportunities. At the end of the worksheet, you’ll be able to use your insights to start building a plan to make improvements.