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Signum Instruments


Signum Instruments needed help explaining a complicated offering to their audience. They also needed to appear bigger, so they could compete with major companies that have led the industry for decades.

Signum Instruments is a high-tech oilfield equipment manufacturer that specializes in logging tools for unconventional wells.


  • Marketing Strategy
  • Graphic Design
  • Website Development
  • Event Marketing
  • Product Brochures
  • Video Production


Signum Instruments needed powerful sales and marketing content to explain the value of their downhole solution to a niche audience who were almost exclusively serviced by major O&G players like Schlumberger and Halliburton. 

They couldn't pay for extravagant tradeshow booths or expansive high-end websites like their competitors, so they needed a smarter approach to capture clients from their competitors. 



As masters of cost-effective marketing, we focused our efforts on creating product brochures and web pages that explained Signum Instruments' product offering while adding a few 3D-rendered elements to elevate the appearance of the collateral pieces. 

Due to a positive response, we were tasked to create a tradeshow booth with the same look and feel under an extremely tight deadline.

"On-Target! helped us level the horizontal drilling playing field."

- Robert Porter - Signum Instruments COO

Signum Instruments


  • Increased the number of leads 
  • Generated a buzz at the tradeshow
  • Won contracts from much larger accounts  

Their target market was impressed with the quality of the new marketing and sales pieces and was able to easily consume the information. As a result, Signum Instruments gained a spot at the table with customers they were previously unable to attract. 


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