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Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Email Marketing
Don't SPAM! Yes, rule #1 in 2023 is 'Don't SPAM!' The deluge of clutter within inboxes is the greatest barrier to your outreach. This may surprise you, or maybe not given all...
Email Marketing
Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting Your Email Marketing Strategy." Since then, we have learned a great deal and...
Email Marketing
On-Target is proud to be recognized as one of the top Email Marketing Agencies in the nation. We know how to use this powerful tool to help our clients get ahead and stay...
Inbound Marketing
Are you looking for tried and tested methods to increase your sales? Prompting customers to act on an offer can be tough, but having the right technology in place can make it...
If you're a CEO, business owner, or in any kind of management position, it's important to stay up-to-date on the latest lawsuits that could potentially affect your business....
Content Strategy
Inbound Marketing
HubSpot is good at what they do, and that's why they are one of the fastest-growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term...
Content Strategy
HubSpot can be very helpful for PR efforts in a number of ways, Improve the overall impact of your PR campaigns by clearer measurement and actual behavioral data. See what the...
Recognition
Over the past few years selling and providing services to home builders has changed dramatically. An effective website is more critical that ever for businesses that serve home...
Branding
Your website has been untouched since the Clinton Administration. Sales have fallen for 8 straight quarters.Your employees are leaving for your competitors. Whatever the case...
Attract, Convert, Close, Delight. Those are the pillars of Inbound Marketing but for many businesses, the challenges of slow sales and disinterested buyers are a direct result of...
Time is the one thing that is always in short supply, and if your business is providing home services to your customers, there never seems to be enough to go around. In fact, the...
Sales Driven Marketing
To keep your business thriving and growing, your sales team has to juggle a lot of things – like planning, improving customer retention, converting leads into customers, and much...
Maybe you get hundreds of leads per month, or just a few, the one thing that is seemingly inescapable though is most leads are bad. You know the ones, you call or email and they...
Stale leads, waining sales numbers, and increased competition.
Sales collateral is essentially educational and persuasive content that describes a company's product and services. Sales professionals use it as a tool in influencing the...
Digital Marketing
Service appointments, scheduling, billing, and winning your next bid before the next guy.
Social Media
Social media is a powerful medium for companies to reach out to potential audiences within seconds. As per the latest data, on average, people spend 145 minutes, or 2 hours and 25...
Inbound Marketing
Inbound marketing is a strategy that focuses on creating valuable content that attracts people towards your website or products rather than outwardly advertising your services. It...
Digital Marketing
"I saw your business online, and your reviews looked bad, so I went with someone else" Potential customers won't tell you these things because you never even got the chance to...
