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Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.

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Content Strategy

Brand Identity: Why It's More Than Just A Logo

More than just a name and a logo, your brand's identity is rooted in far more than what your customers and competition see. For many businesses though, brand identity is not as...

Content Strategy

Your Competition Knows This, Do You?

Your competition likely knows something that maybe you've never considered. It's one of those areas that rarely get a second thought, however.

Say Goodbye To Cookies

They were important, but website visitors never really liked them and now they're going away for good.

Digital Marketing

The Google Update You Need To Know

In November 2020, Google announced changes to the search signals for websites based on page experience. Those changes, due to roll out in mid-June of 2021 look at the Core Web...

Marketing News

On-Target Recognized as Top Advertising Agency

On-Target is proud to announce that we have been recognized as one of the top advertising agencies in the United States by clutch.co! Here at On-Target, we understand how...

Digital Marketing

Avoid Penalties: Toxic Backlink Removal

Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not addressed, penalties can follow. These penalties can be as severe and affect your...

video

5 Essential Elements Of Video Production

In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that...

Digital Marketing

Could Your Website Be Hiding Something Harmful?

Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic...

Search Engine Optimization

5 Web Development And SEO Mistakes To Avoid

In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about...

Pay Per Click

6 Benefits of Outsourcing PPC to an Agency

Pay-per-click or PPC has become an essential tool for brands to increase traffic on their websites. PPC marketing strategies include ad scheduling, geo-targeting, remarketing...

Search Engine Optimization

Top 7 Content Writing Tips for SEO

Without Search Engine Optimization (SEO), your content will languish among the millions of pages in search results. On the other hand, ranking high on the search results but with...

Digital Marketing

Housecall Pro: The Good and The Bad

Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and reach more customers. After all, the software is meant to be an all-in-one...